Copywriter: Create Breakthrough Integrated Campaigns

Interpublic; United States; Hybrid; USD 80,000 - 90,000; Full time

Job summary

Omnicom Group is seeking a Copywriter to develop compelling, insight-driven creative that brings brands to life across integrated advertising campaigns. You will craft engaging messaging for TV, digital, social, CRM, and experiential channels in collaboration with art directors and strategists.

The ideal candidate is a strong conceptual thinker with a passion for storytelling and knowledge of modern consumer behavior.

Qualifications

• Bachelor's degree in Advertising, Communications, Journalism, English, Marketing, or a related field.
• 2+ years of experience in an advertising agency, creative agency, or integrated marketing environment.
• Portfolio demonstrating strong conceptual thinking and copywriting across multiple channels.
• Experience developing creative work for integrated campaigns, including TV, digital, and social platforms.
• Strong command of language, storytelling, and brand voice development.
• Ability to write both short-form and long-form copy with equal proficiency.
• Excellent presentation, communication, and collaboration skills.
• Strong attention to detail and commitment to creative excellence.
• Ability to manage multiple projects and deadlines in a fast-paced agency environment.

Responsibilities

• Creative Development: Develop innovative concepts and compelling copy that deliver against strategic and creative briefs.
• Write across a variety of channels and formats, including TV, video, social media, digital advertising, radio, OOH, experiential, CRM, and branded content.
• Partner closely with Art Directors and Designers to create integrated campaign ideas and executions.
• Contribute to the development of brand platforms, campaign concepts, and creative presentations.
• Ensure all copy is on-brand, strategically sound, and aligned with the client's tone of voice and business objectives.
• Translate complex ideas into clear, engaging, and persuasive communications.
• Campaign Execution: Create compelling headlines, taglines, scripts, social content, digital experiences, and long-form storytelling.
• Support the development of integrated campaigns that work seamlessly across channels and touchpoints.
• Participate in creative reviews and help refine ideas through collaboration and feedback.
• Assist in the execution of television and video productions, including script development and on-set participation when appropriate.
• Consistently deliver high-quality work within project timelines and deadlines.
• Client & Agency Collaboration: Present work internally to creative leadership, strategy, business leadership, and cross-functional teams.
• Participate in client presentations and creative discussions alongside Creative Directors and Associate Creative Directors.
• Collaborate with Strategy, Account Management, Media, Production, and Project Management teams throughout the creative process.
• Incorporate feedback thoughtfully while maintaining the integrity of the creative idea.
• Demonstrate curiosity about clients' businesses, industries, competitors, and audiences.
• Agency Contribution: Stay informed on cultural trends, emerging technologies, media innovation, and consumer behavior.
• Contribute ideas beyond assigned projects and actively participate in agency creative culture.
• Support new business initiatives and agency pitches as opportunities arise.

Skills

Copywriting

Advertising

Storytelling

Channel experience

Integrated campaigns

TV writing

Digital content

Social content

Presentations

Project management

Collaboration

Education

Bachelor's degree in Advertising/Communications/Journalism/English/Marketing

Job description

Omnicom Group is seeking a Copywriter to develop compelling, insight-driven creative that brings brands to life across integrated advertising campaigns. You will craft engaging messaging for TV, digital, social, CRM, and experiential channels in collaboration with art directors and strategists.

The ideal candidate is a strong conceptual thinker with a passion for storytelling and knowledge of modern consumer behavior.