Copywriter

Thorne; South Carolina; On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

100% company-paid medical, dental, and vision insurance

401k plan with employer matching contributions up to 4%

Gym membership reimbursement

Monthly allowance of Thorne supplements

Paid time off and volunteer time off

Job summary

Thorne is looking for a talented Copywriter with a passion for health and wellness. The role involves creating compelling copy across various marketing channels while maintaining Thorne's brand voice. You'll collaborate with multiple teams to bring product stories to life and ensure accuracy in messaging.

Applicants should have 5+ years of experience in copywriting, especially in DTC markets, and a strong portfolio showcasing their writing ability. This position is remote, offering competitive compensation, comprehensive health insurance, and professional development opportunities.

Qualifications

• 5+ years of professional copywriting experience, preferably in DTC/e-commerce.
• Experience writing across digital, email, social, and web channels.
• Portfolio demonstrating strong writing craft and brand storytelling.

Responsibilities

• Develop clear, engaging copy across web, email, social media, and campaigns.
• Translate product features and scientific information into consumer-friendly messaging.
• Collaborate with internal teams to ensure messaging accuracy.

Skills

Strong writing, editing, and proofreading skills

Ability to translate complex information into clear content

Strong communication and collaboration skills

Attention to detail and organizational excellence

Curiosity and willingness to learn new subject matter

Education

Bachelor’s degree in Communications, Marketing, Journalism, English, or related field

Tools

Microsoft Office Suite

Google Workspace

Familiarity with AI writing tools

Job description

Copywriter

Department: Marketing

Employment Type: Full Time

Location: Remote

Compensation: $70,000 - $80,000 / year

Description

At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage.

The Copywriter is a talented and detail-oriented writer responsible for developing clear, compelling, and on-brand copy across a variety of channels and customer touchpoints.

This role helps bring Thorne’s brand voice to life through thoughtful storytelling, product messaging, and content development that supports brand, product, and growth initiatives. Working closely with Brand, Product, Creative, and Scientific Affairs teams, the Copywriter translates product and health information into engaging, consumer-friendly content while ensuring accuracy, consistency, and alignment with brand standards.

This role is ideal for a curious, highly coachable writer who is eager to learn Thorne’s science-backed approach, absorb best practices across channels, and grow their craft through collaboration, feedback, and hands‑on experience.

RESPONSIBILITIES

Copywriting & Brand Voice Execution

• Develop clear, engaging, and on-brand copy across web, email, CRM, social media, campaigns, product pages, and other marketing channels.


• Apply Thorne’s brand voice consistently across content formats and audience segments.


• Maintain quality, accuracy, and attention to detail across all deliverables.


• Build working knowledge of Thorne’s products, ingredients, quality standards, and claims approach by actively learning from Scientific Affairs, Regulatory, Product, and Brand partners.

Product Storytelling & Content Development

• Translate product features, benefits, and scientific information into accessible consumer‑facing messaging.


• Support development of product narratives, campaign messaging, and educational content.


• Partner with internal stakeholders to gather information and ensure messaging accuracy.

Campaign & Content Support

• Execute copy deliverables for product launches, campaigns, promotions, and content initiatives.


• Contribute ideas during brainstorming sessions and creative reviews.


• Translate creative briefs into effective copy solutions that align with project objectives.


• Apply learnings from briefs, reviews, channel best practices, and stakeholder feedback to strengthen future copy deliverables.

Cross‑Functional Collaboration

• Collaborate with Brand, Product, Growth, Creative, and Scientific Affairs teams to support business and marketing goals.


• Partner with designers and creative team members to ensure cohesive execution of messaging and visual storytelling.


• Participate in project meetings, reviews, and content planning discussions.

Editing, Optimization & Quality Assurance

• Review and edit copy for clarity, grammar, tone, and adherence to brand standards.


• Apply SEO and content optimization best practices as appropriate.


• Manage multiple projects and deadlines while maintaining consistency and quality.

Compliance & Accuracy

• Ensure all copy aligns with legal, regulatory, and scientific guidelines.


• Maintain accuracy in claims, DISCLAIMERS, and product information.


• Escalate questions regarding claims, compliance, or scientific accuracy when appropriate.

WHAT YOU NEED

• Bachelor’s degree in Communications, Marketing, Journalism, English, or related field.


• 5+ years of professional copywriting experience (in‑house or agency; DTC/e‑commerce preferred).


• Experience writing across multiple marketing channels, including digital, email, social, and web.


• Wellness, healthcare, supplements, or regulated industry experience preferred.


• Portfolio demonstrating strong writing craft, attention to detail, and brand storytelling

Competencies

• Strong writing, editing, and proofreading skills


• Ability to translate complex information into clear, engaging content


• Strong communication and collaboration skills


• Attention to detail and organizational excellence


• Ability to manage multiple projects and deadlines


• Curiosity and willingness to learn new subject matter


• Listen actively, ask thoughtful questions, and apply guidance to continuously improve the quality, accuracy, and effectiveness of the work.

Tools & Technical Skills

• Microsoft Office Suite and Google Workspace


• Familiarity with AI writing tools (e.g., ChatGPT)


• Understanding of SEO best practices and digital content optimization


• Experience working within project management systems and collaborative creative workflows

WHAT WE OFFER

• Competitive compensation


• 100% company-paid medical, dental, and vision insurance coverage for employees


• Company-paid short- and long‑term disability insurance


• Company-paid life insurance


• 401k plan with employer matching contributions up to 4%


• Gym membership reimbursement


• Monthly allowance of Thorne supplements


• Paid time off, volunteer time off and holiday leave


• Training, professional development, and career growth opportunities