Copywriter

BBDO Worldwide; San Francisco (CA); On-site; USD 80,000 - 90,000; Full time

Job summary

BBDO in San Francisco is seeking a Copywriter to develop compelling, insight-driven creative across TV, digital, social, experiential, CRM and emerging channels. You will craft engaging messaging and campaign concepts that connect with audiences and support clients' business objectives across television, digital, social, experiential, CRM, and emerging channels.

The ideal candidate is a strong conceptual thinker with a passion for storytelling, an understanding of modern consumer behavior, and a

Qualifications

• Bachelor's degree in Advertising, Communications, or a related field.
• 2+ years of experience in an advertising or creative agency.
• Portfolio demonstrating copy across TV, digital and social.
• Ability to write short- and long-form copy with strong brand voice.

Responsibilities

• Develop innovative concepts and compelling copy that deliver against briefs.
• Write across TV, video, social, digital, radio, and experiential.
• Partner with Art Directors to create integrated campaign ideas.
• Contribute to brand platforms, campaigns, and creative presentations.
• Ensure copy is on-brand and aligned with client tone of voice.
• Translate ideas into engaging, persuasive communications.

Skills

Copywriting

Conceptual thinking

Storytelling

Collaboration

Presentation

Education

Bachelor's degree in Advertising/Communications/Journalism/English/Marketing

Job description

Job Description

We are seeking a Copywriter to develop compelling, insight-driven creative that brings brands to life across integrated advertising campaigns. This role will be responsible for crafting engaging messaging and campaign concepts that connect with audiences and support clients' business objectives across television, digital, social, experiential, CRM, and emerging channels.

Agency

BBDO

Job Function

Creative

Job Subfunction

Copywriting

Job Description

We are seeking a Copywriter to develop compelling, insight-driven creative that brings brands to life across integrated advertising campaigns. This role will be responsible for crafting engaging messaging and campaign concepts that connect with audiences and support clients' business objectives across television, digital, social, experiential, CRM, and emerging channels.

The ideal candidate is a strong conceptual thinker with a passion for storytelling, an understanding of modern consumer behavior, and a desire to create breakthrough work that drives both cultural relevance and business impact.

Responsibilities

Creative Development

• Develop innovative concepts and compelling copy that deliver against strategic and creative briefs.
• Write across a variety of channels and formats, including TV, video, social media, digital advertising, radio, OOH, experiential, CRM, and branded content.
• Partner closely with Art Directors and Designers to create integrated campaign ideas and executions.
• Contribute to the development of brand platforms, campaign concepts, and creative presentations.
• Ensure all copy is on-brand, strategically sound, and aligned with the client's tone of voice and business objectives.
• Translate complex ideas into clear, engaging, and persuasive communications.

Campaign Execution

• Create compelling headlines, taglines, scripts, social content, digital experiences, and long-form storytelling.
• Support the development of integrated campaigns that work seamlessly across channels and touchpoints.
• Participate in creative reviews and help refine ideas through collaboration and feedback.
• Assist in the execution of television and video productions, including script development and on-set participation when appropriate.
• Consistently deliver high-quality work within project timelines and deadlines.

Client & Agency Collaboration

• Present work internally to creative leadership, strategy, business leadership, and cross-functional teams.
• Participate in client presentations and creative discussions alongside Creative Directors and Associate Creative Directors.
• Collaborate with Strategy, Account Management, Media, Production, and Project Management teams throughout the creative process.
• Incorporate feedback thoughtfully while maintaining the integrity of the creative idea.
• Demonstrate curiosity about clients' businesses, industries, competitors, and audiences.

Agency Contribution

• Stay informed on cultural trends, emerging technologies, media innovation, and consumer behavior.
• Contribute ideas beyond assigned projects and actively participate in agency creative culture.
• Support new business initiatives and agency pitches as opportunities arise.
• Continuously seek opportunities to elevate creative work and craft.

Qualifications

• Bachelor's degree in Advertising, Communications, Journalism, English, Marketing, or a related field.
• 2+ years of experience in an advertising agency, creative agency, or integrated marketing environment.
• Portfolio demonstrating strong conceptual thinking and copywriting across multiple channels.
• Experience developing creative work for integrated campaigns, including TV, digital, and social platforms.
• Strong command of language, storytelling, and brand voice development.
• Ability to write both short-form and long-form copy with equal proficiency.
• Excellent presentation, communication, and collaboration skills.
• Strong attention to detail and commitment to creative excellence.
• Ability to manage multiple projects and deadlines in a fast-paced agency environment.

$80K-$90K

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$80K-$90K