Copywriter

McCann; New York (NY); On-site; USD 65,000 - 95,000; Full time

Job summary

McCann in New York is seeking a creative Copywriter to shape campaign narratives, brand messaging and content across multiple channels. You will collaborate with art direction, design, strategy, social and client teams to produce clear, engaging work that aligns with brand voice and business goals.

You will lead project components, oversee copy quality, and contribute to the crafting of platform narratives that resonate with diverse audiences.

Qualifications

• Develops campaign narratives and brand messaging across multichannel platforms.
• Writes clear, engaging copy aligned with brand voice and business goals.
• Collaborates with art direction, design, strategy, social, client teams and production.

Responsibilities

• Develops and shapes compelling written platform and campaign narrative, brand messaging and content across multichannel platforms.
• Creates clear, engaging, and strategically aligned messaging that reflects brand voice, audience insights, and business objectives.
• Collaborates with art direction, design, strategy, social, client teams, and/or production to develop content experience that strengthens audience engagement, cultural relevance, and creative effectiveness across media and platform ecosystem.

Skills

Copywriting

Brand messaging

Content strategy

Multichannel content

Job description

Agency: McCann

Job Function: Creative

Job Subfunction: Copywriting

Job Description

Utilizes specialized knowledge to execute tasks, lead smaller projects or oversee specific components of larger initiatives. Addresses non-routine problems and contributes to process improvements by applying technical or professional expertise. Decision-making is informed by established practices and past experience, ensuring effective and informed outcomes.

OR

May oversee the daily activities of team members within a specific area, to ensure task completion, and coordinating with other supervisors as necessary. Develops and shapes compelling written platform and campaign narrative, brand messaging and content across multichannel platforms. Creates clear, engaging, and strategically aligned messaging that reflects brand voice, audience insights, and business objectives. Collaborate with art direction, design, strategy, social, client teams, and/or production to develop content experience that strengthen audience engagement, cultural relevance, and creative effectiveness across media and platform ecosystem.

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.