Copywriter

Tovala; Boston (MA); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Flexible paid time off

Comprehensive healthcare coverage

401k with match

Free Tovala Smart Oven and discountedT

Tovala meals discount

Holiday office shutdown

Equity package

Job summary

Tovala is seeking a Copywriter in Boston for a hybrid role. You will craft engaging, on-brand copy across email, social, web, and paid media, applying Tovala’s voice and improving customer communications.

You’ll work with cross-functional partners, translate insights into messaging, and iterate with a focus on clarity and personality. You’ll contribute ideas, stay current on industry trends, manage multiple projects, and embrace a curious, collaborative mindset while supporting a brand that

Qualifications

• 3-5 years of copywriting experience in-house or at an external agency.
• Portfolio showing strong writing across D2C marketing channels.
• Ability to simplify complex ideas into clear messaging.
• Strong tone, clarity, personality, and purpose in writing.
• Curiosity, collaboration, and willingness to learn and grow.

Responsibilities

• Write clear, engaging, on-brand copy across email, social, web, and paid media.
• Learn and apply Tovala’s brand voice and tone across customer touchpoints.
• Collaborate with cross-functional partners to develop creative work.
• Be the voice of the customer using insights to inform work.
• Edit and refine for brand voice, clarity, and consistency.
• Explore creative approaches and contribute ideas during brainstorming.
• Stay curious about industry trends and competition to inform thinking.
• Manage multiple projects and deadlines, staying collaborative.
• Use AI as a research tool to understand market trends and storytelling opportunities.

Skills

Copywriting experience

Brand voice/tone

Portfolio

Storytelling

Communication skills

Collaboration

Curiosity

Mentorship openness

Job description

We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie.

We’re seeking a Copywriter to help evolve and strengthen our brand voice, maintain consistency across the customer journey, and uncover new ways to connect with our audience through clear, compelling storytelling.

Here is how you will spend your time at Tovala:

• Write clear, engaging, and on-brand copy across a variety of marketing channels, including email, social, web, and paid media
• Learn and apply Tovala’s brand voice and tone across different touchpoints in the customer journey
• Collaborate with cross-functional partners to develop creative work that supports Tovala’s mission
• Be the voice of the customer. Leverage learnings from consumer insights to inform your work
• Edit and refine your work with a focus on brand voice, clarity, and consistency
• Explore different creative approaches and contribute ideas during brainstorming and concept development
• Stay curious about industry trends, culture, and the competitive landscape to help inform creative thinking
• Manage multiple projects and deadlines while staying collaborative, organized, and eager to learn
• Use emerging technologies like AI as a research and exploratory tool to quickly understand market and consumer trends, storytelling inroads, and other information that can provide efficiency in developing your broader creative thinking

About You:

• 3-5 years of copywriting experience in-house or at an external agency
• The ability to simplify complex ideas into messaging that is easy to understand
• A portfolio showcasing strong writing skills and creative thinking across D2C marketing channels
• Basic understanding of key marketing channels, and excitement to keep learning how creative drives performance
• A strong grasp of tone and the ability to write with clarity, personality, and purpose
• Strong storytelling instincts, and an ability to write in a way that connects with customers
• Clear communication skills, strong curiosity, and willingness to ask the right questions to learn
• The understanding that feedback is a gift, and desire to grow through collaboration and mentorship
• A collaborative, proactive attitude and excitement to contribute ideas to the creative process
• Curiosity to think beyond the brief and explore opportunities that strengthen the brand and customer experience
• An ego-free attitude, and willingness to dive into tasks big, small, and everything in between
• A learner mindset with enthusiasm for building both creative and strategic skills over time

Location

• This is a hybrid role based out of our office in Boston, MA
• $65,000 - $75,000 a year

Tovala uses market data, geography, and placement of internal employees to determine salary. Additionally, we offer all employees real ownership in the company in the form of a competitive equity package.

• Flexible paid time off (with a minimum of 15 days off you are highly encouraged to take)
• Comprehensive healthcare coverage we really invest in
• 401k with match
• Free Tovala Smart Oven and discounted Tovala meals
• Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
• Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag

Our Values

Put the Team First:

We put what is best for the broader team ahead of what is best for ourselves or our immediate department.

Get S#!t Done (Well):

We celebrate people at all levels for delivering high impact work that expands the bounds of what we’re able to do.

Connect the Dots:

We engage with curiosity to learn how our work impacts others so that we can problem-solve holistically and work collaboratively.

Be Direct:

We share our perspective openly and directly, even when it feels difficult to do so.

Embrace the Obstacles:

We rise to meet challenges with a sense of urgency, resolve, and optimism.

Champion the Customer:

We consider and prioritize our customer in all of our decisions

At Tovala we‘re committed to building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!