Copywriter

Marks; Battle Creek (MI); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health care plans

401(k) Savings Plan

Disability insurance

Job summary

Marks, part of the Propelis Group, is seeking a Commerce Copywriter to develop and maintain PDP copy, enhanced content, and retailer brand store content for a large CPG client. You will translate product information into shopper-friendly messaging, apply brand guidelines, and collaborate with Strategy, Discoverability, Creative, and Client teams to ensure accuracy and compliance.

The ideal candidate is detail-oriented with strong proofreading skills, experience in brand and regulatory

Qualifications

• Bachelor’s degree in communications, Journalism, English, Marketing, or related field.
• 3–5+ years of experience in copywriting, commerce content, product marketing, content management, digital commerce, retail, or agency environments.
• Exceptional writing, editing, proofreading, and content quality management skills.
• Experience developing content for eCommerce, digital shelf, retailer, marketplace, or product-focused environments.

Responsibilities

• Write and maintain product titles, feature bullets, descriptions, comparison content, and supporting PDP copy across retailer and commerce platforms.
• Develop copy for enhanced content modules, retailer brand stores, image assets, and other commerce-related experiences.
• Translate approved product information, claims, ingredient details, and package copy into clear, accurate, shopper-friendly messaging.
• Apply brand guidelines, retailer requirements, and content frameworks across multiple brands, categories, and retailer environments.
• Partner with Discoverability and Commerce Strategy teams to incorporate search, category, and shopper insights into content development.

Skills

Copywriting

Editing

Proofreading

Content management

Brand guidelines

AI tools

Team collaboration

eCommerce content

Education

Bachelor’s degree in communications, Journalism, English, Marketing, or related field

Tools

CMS platforms

AI content tools

Job description

Marks, part of the Propelis Group, Marks is a consumer experience agency creating engaging moments across the entire brand spectrum—from brand design and packaging, to content and consumer connections. We are a collaborative global network of 1,900+ team members across 25+ studios and 20+ countries, partnering with some of the world’s most recognized brands to solve complex business challenges through design, strategy, and craft.

POSITION SUMMARY:

The Commerce Copywriter is responsible for developing and maintaining product content across retailer and commerce platforms for one of our largest CPG clients.

Working within Marks' Commerce Practice, this role creates and updates Product Detail Page (PDP) copy, enhanced content, retailer brand store content, image copy, and other commerce-related assets. The Commerce Copywriter translates approved product information, claims, ingredient details, package copy, and brand guidelines into clear, accurate, shopper-friendly content that meets retailer requirements and supports a consistent brand experience.

This role partners closely with Commerce Strategy, Discoverability, Creative and Client teams to ensure content is accurate, compliant, aligned to brand standards, and delivered according to established content frameworks and workflows.

The ideal candidate is a detail-oriented writer and editor with strong proofreading skills, experience working within brand and regulatory guidelines, and the ability to manage content across multiple brands, categories, and retailer environments.

COPYWRITING & CONTENT CREATION

• Write and maintain product titles, feature bullets, descriptions, comparison content, and supporting PDP copy across retailer and commerce platforms.
• Develop copy for enhanced content modules, retailer brand stores, image assets, and other commerce-related experiences.
• Translate approved product information, claims, ingredient details, and package copy into clear, accurate, shopper-friendly messaging.
• Apply brand guidelines, retailer requirements, and content frameworks across multiple brands, categories, and retailer environments.

DISCOVERABILITY & COMMERCE CONTENT EXCELLENCE

• Partner with Discoverability and Commerce Strategy teams to incorporate search, category, and shopper insights into content development.
• Apply keyword, taxonomy, and content guidelines while maintaining natural, consumer-friendly language.
• Structure content to support retailer search engines, product recommendation systems, and evolving AI-driven shopping experiences.
• Stay current on retailer requirements, platform updates, and commerce content best practices.

CONTENT QUALITY & GOVERNANCE

• Review, edit, and proofread content to ensure accuracy, consistency, compliance, and adherence to approved claims and regulatory requirements.
• Validate content inputs and maintain quality standards across large product portfolios and multiple workstreams.
• Leverage AI-enabled tools and emerging technologies to support content development, refinement, and quality assurance.
• Evaluate and refine AI-assisted content outputs to ensure final deliverables meet brand, retailer, legal, and shopper requirements.
• Manage multiple projects and deadlines while contributing to the evolution of content standards, workflows, and best practices.

QUALIFICATIONS:

• Bachelor’s degree in communications, Journalism, English, Marketing, or related field.
• 3–5+ years of experience in copywriting, commerce content, product marketing, content management, digital commerce, retail, or agency environments.
• Exceptional writing, editing, proofreading, and content quality management skills.
• Experience developing content for eCommerce, digital shelf, retailer, marketplace, or product-focused environments.
• Experience optimizing copy for both use experience and conversation
• Strong ability to interpret and apply brand guidelines, claims documentation, retailer requirements, and regulatory considerations.
• Experience working across large product portfolios and managing multiple brands, categories, or workstreams simultaneously.
• Understanding of Commerce, Digital Shelf, Search & Discoverability, retailer ecosystems, or related digital marketing disciplines.
• Familiarity with major retailer platforms including Amazon, Walmart, Target, Kroger, Instacart, or similar commerce environments preferred.
• Experience working with AI-assisted content creation tools and modern content workflows is a plus.
• Highly collaborative with experience partnering across Strategy, Discoverability, Creative, Account, and Client teams.
• Experience within CPG, Retail, Commerce, or agency environments preferred.

About Propelis:

Propelis is a portfolio of global marketing services and technology companies with a combined legacy of 150+ years, 2,000+ clients, 9,000 employees, and operations across 30 countries.

For more information visit: www.MakeMarks.com

EEO Statement:

We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need. We offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law.Equal Opportunity Employer Minorities/Women/Veterans/Disabled.

We strive to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is 70,000 USD - 80,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate’s location, experience, and other job-related factors.

Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.