Coordinator, Social Media

Equinox; New York (NY); On-site; USD 66,000 - 70,000; Full time

Benefits offered by this job

Competitive salary & benefits

Complimentary Club membership

Perks: PT, Pilates, Spa, Shop

Job summary

Equinox is seeking a Coordinator, Social Media to join our New York team. You will execute and manage social media strategies that align with our premium brand, driving visibility and growth across Instagram, TikTok, Facebook and emerging platforms.

Work closely with Creative and Member Marketing to ensure content reflects luxury, wellness, and fitness aesthetics, monitor KPIs, stay ahead of trends, capture live moments, and support partnerships that showcase the Equinox lifestyle.

Qualifications

• Bachelor’s degree in Marketing, Communications or a related field.
• 2–4 years of experience in social media management.
• Proven track record growing social media accounts.
• Strong knowledge of platforms, formats, analytics and tools.
• Excellent written and verbal communication with a luxury-brand focus.
• A strong eye for aesthetics and detail aligned with a premium brand.

Responsibilities

• Develop concise briefs for projects with cross-functional teams.
• Manage the social content calendar across multiple platforms.
• Engage communities by responding to comments and messages.
• Track KPIs and adjust strategies to improve performance.
• Stay updated on trends and best practices in social media.
• Collaborate with Creative and Member Marketing to align goals.
• Capture live content from events to showcase the brand.
• Assist with administrative and financial project processes.

Skills

Social media strategy

Content creation

Written communication

Aesthetics & branding

Team collaboration

Education

Bachelor’s degree in Marketing/Communications

Tools

Dash Social

Sprout Social

Canva

Adobe Creative Suite

Video editing

Job description

OUR STORY

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands,

Company Description

OUR STORY

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

OUR CODE

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you.

Job Description

The Coordinator, Social Media, reporting directly into the Senior Manager, Social Media will be responsible for executing and managing social media strategies that align with the brand’s image and business objectives. You will play a key role in enhancing brand visibility, engagement, and growth across digital platforms while ensuring all content reflects the premium nature of our brand.

Responsibilities

• Develop concise creative briefs for select projects, partnering with cross-functional teams to align on objectives, messaging, and deliverables.
• Manage and implement the social media content calendar (Instagram, TikTok, Facebook and emerging platforms), ensuring timely publishing.
• Monitor, engage with, and grow social media communities by responding to comments, messages, and mentions in a timely and professional manner.
• Track and analyze key performance metrics (KPIs) to measure the effectiveness of social media strategies and identify opportunities for improvement.
• Stay updated on the latest trends, technologies, and best practices in social media to keep the brand at the forefront of innovation.
• Work closely with the Creative and Member Marketing teams to align social media efforts with overarching brand and business goals.
• Capture lofi content and post live from events, club openings, and key moments to showcase the brand’s lifestyle and exclusivity.
• Assist with financial and administrative processes to ensure seamless execution of projects and partnerships.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-4 years of experience in social media management, preferably in the luxury, wellness, or fitness industry.
• Proven track record of managing and growing social media accounts.
• Strong knowledge of social media platforms, including content formats, analytics, and tools (e.g., Dash Social, Sprout Social, or similar).
• Excellent written and verbal communication skills with the ability to create engaging and grammatically flawless content.
• A strong eye for aesthetics and detail, with the ability to align visuals with a luxury brand identity.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and basic video editing skills are a plus.
• Passion for health, wellness, and fitness, with an understanding of the luxury market.
• Creative thinker with a proactive and adaptable approach.
• Strong organizational and multitasking skills to handle multiple projects and deadlines.
• A team player with a collaborative mindset and a willingness to learn.
• Ability to work in a fast-paced, high-performance environment.

Pay Transparency: Min $66K - Max $70K

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/ All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.