Coordinator, Digital Marketing

Specialty Food Association; United States; Hybrid; USD 63,000 - 70,000; Full time

Job summary

An association in the food industry is seeking a Coordinator, Digital Marketing to manage its website content, execute digital marketing strategies, and optimize site performance. The ideal candidate will have a degree in marketing and experience with tools like Google Analytics and HubSpot. This is a full-time position primarily remote but requires some in-person presence in the United States.

Qualifications

• 1-3 years of experience in digital marketing, web content management, or a related role.
• Familiarity with CMS platforms, preferably Kentico.
• Experience with marketing automation platforms.

Responsibilities

• Manage website updates and content publishing on SpecialtyFood.com.
• Set up and analyze Google Analytics dashboards.
• Optimize site pages for SEO best practices.

Skills

Digital marketing

Content management

SEO

Google Analytics

Basic HTML/CSS

Education

Bachelor's degree in marketing or related field

Tools

Google Search Console

Kentico CMS

HubSpot

Asana

Job description

Position Summary

The Coordinator, Digital Marketing is responsible for executing and supporting SFA’s digital marketing efforts with a focus on website management, content publishing, website reporting, and SEO. This role will manage day-to-day updates to SpecialtyFood.com, support strategic optimization efforts, and contribute to improving site performance, discoverability, and user experience. They will also assist in analytics reporting and campaign performance tracking through platforms like Google Analytics and HubSpot. This role plays a key part in bridging marketing, content, and technical execution — supporting both proactive projects and incoming web maintenance needs.

Base pay range

$63,000.00/yr - $70,000.00/yr

Specialty Food Association

This range is provided by Specialty Food Association. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Location

Please note that we are only accepting applicants from: NY, NJ, CT, DC, VA, RI, MA, PA, MD.

Essential Functions & Responsibilities

Website & Content Management

• Build and update web pages using Kentico CMS
• Make copy, image, and layout updates across SFA.com as needed
• Conduct ongoing audits for broken links, outdated content, 404s, and missing metadata
• Implement redirects and ensure accurate sitelink and online directory information
• Review and apply recommended updates from Google Search Console
• Coordinate and submit support tickets to American Eagle for more complex site updates
• Track web update requests and manage internal review process from dev to live site
• Assist with original content migration from LMS platform to SpecialtyFood.com
• Assist in web QA and testing before publishing changes

Digital Reporting & Analytics

• Set up and maintain Google Analytics dashboards and reports
• Analyze web behavior, referral traffic, conversions, and user flow
• Surface actionable insights to help inform UX and content strategies
• Track performance of digital campaigns in HubSpot
• Send weekly email and campaign analytics reports

SEO & Optimization

• Optimize all site pages with accurate meta titles, descriptions, and image alt text
• Conduct basic on-page SEO and content hygiene practices
• Collaborate with marketing and content teams to implement search-friendly strategies
• Monitor site performance and search trends via SEO tools and Google Search Console

Cross-Functional Support

• File and track production tickets with development partners
• Support ticket routing, triaging, and internal stakeholder approvals
• Work closely with Brand Experience and Digital Marketing leads to maintain alignment across platforms and channels
• Assist in ongoing cleanup and quality control of existing site content

Position Qualifications

• Bachelor's degree in marketing, communications, digital media, or a related field
• 1-3 years of experience in digital marketing, web content management, or a related role
• Familiarity with CMS platforms (Kentico experience is a plus)
• Basic HTML/CSS knowledge preferred
• Basic familiarity with Canva or other graphic/design tool
• Experience using Google Analytics, Google Search Console, and SEO tools
• Understanding of SEO principles and best practices
• Experience with marketing automation platforms (HubSpot a plus)
• Experience with project management software (Asana a plus but not required)
• Excellent attention to detail, time management, and communication skills
• Ability to manage multiple projects and work cross-functionally
• Comfortable learning new systems and tools
• Strong organizational and project management skills

Physical Demands & Work Environment

This position is primarily remote but will require your presence in person at various times. Regardless of location, job demands may require long periods of sitting; telephone work and/or computer work, as well as interactions with other staff members, external vendors and SFA external constituents. There will be periodic travel required both to industry events and for team and department meetings. Occasional lifting of heavy boxes up to 40 pounds may be required, particularly around events.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing
• Industries: Food and Beverage Services

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