Content Writer (Remote)

Moti Eduverse Private Limited; United States; Remote; USD 42,000 - 66,000; Full time

Job summary

iCodeJr is hiring a full-time, remote Content Writer to publish one high-quality blog post per working day across iCodeJr and Bloqi. You will transform SEO briefs into publish-ready posts, research from primary sources, and structure content for both parents and school leaders.

You will own research, outlines, drafting, editing, optimization, and CMS upload, while aligning with our brand voice and SEO strategies. A track record of ranked posts and hands-on SEO experience is essential.

Qualifications

• 3+ years writing SEO blog content professionally, with published posts that rank.
• Samples in both B2C (parents/consumers) and B2B (schools/SaaS) writing.
• Excellent written English: clear, plain and free of filler.
• Hands-on SEO: search intent, on-page optimisation and internal linking.
• Understanding of AEO and GEO: structuring content for featured snippets and AI quotes.
• Daily use of AI tools such as Claude or ChatGPT for research and drafting, with careful editing.

Responsibilities

• Write and publish posts from SEO briefs: research, outline, draft, edit, optimise and upload to CMS.
• Research from primary sources: curriculum frameworks, ministry publications, official data, cited stats.
• Structure for search and AI answers: clear headings, top-line answer, FAQs and internal links.
• Incorporate worked examples, code snippets, checklists, and templates to beat ranking results.
• Switch voice by brand: warm for parents, precise for school leaders and teachers.
• Create visuals: featured images, diagrams and screenshots.
• Refresh older posts when rankings drop or facts change.
• Turn posts into social snippets and newsletter blurbs.
• Review rankings and traffic with SEO team and adjust as needed.
• Maintain a live content calendar and brand style guide.

Skills

SEO writing

Research skills

On-page SEO

AI writing tools

Content planning

Tools

Semrush

Ahrefs

Google Search Console

Job description

About us

iCodeJr is a UAE-based coding, AI and robotics academy for K-12 students, founded in 2022. We have taught 5,000+ students in live online classes, in English and Arabic. Our students have won at a NASA space challenge and the University of Wollongong Robotics Challenge.

Alongside iCodeJr we run Bloqi, an AI-first platform for schools. Both need content that ranks and converts.

The role

We are hiring a full-time, remote Content Writer to publish one high-quality blog post every working day across iCodeJr and Bloqi. You will turn SEO briefs into posts that rank on Google, get cited by AI assistants such as ChatGPT, Gemini and Perplexity, and move readers to book a class or request a demo.

Our SEO team owns keyword strategy. You own everything from research to a publish-ready post in the CMS.

Brands you’ll write for

You will write for two very different readers: parents (B2C) and school decision-makers (B2B).

• iCodeJr (icodejr.com): live online coding, AI and robotics classes for K-12. Readers are parents in the UAE and GCC, with the UK, Canada and Australia next. The content answers parents’ questions, builds trust and drives free trial bookings.
• Bloqi: an AI-first platform for schools, covering LMS, curriculum and a coding environment from Grade 1. Readers are principals, heads of ICT and AI, teachers and school group leaders in the UAE, Saudi Arabia and Nigeria. The content explains how schools adopt AI and drives demo requests.

What you’ll do

• Write and publish one post per working day from SEO briefs: research, outline, draft, edit, optimise and upload to the CMS.
• Research from primary sources: curriculum frameworks, education ministry publications, official data and published studies. Link every statistic. Never invent a fact, quote or result.
• Write for search and for AI answers: match search intent, use a clear H2/H3 structure, answer the question directly at the top of each section, and add FAQs, tables and internal links.
• Make every post more useful than what already ranks: worked examples, code snippets, checklists, templates, and input from our instructors and curriculum team.
• Switch voice by brand: warm and practical for parents, precise and outcome-focused for school leaders and teachers.
• Brief or create visuals: featured images, simple diagrams and screenshots.
• Refresh and consolidate older posts when rankings drop or facts change.
• Turn each post into two or three social snippets and a newsletter blurb.
• Review rankings, traffic and leads with the SEO team, and fix what underperforms.
• Keep a style guide for each brand and a live content calendar.

Output and cadence

The target is one publish-ready post per working day, about 20-22 a month. Not every post is a long guide. The monthly mix:

• Pillar guides: 2,500-3,500 words, 2 a month
• Standard posts: 1,200-1,800 words, 14-16 a month
• Short answer, comparison or FAQ posts: 700-1,000 words, 3-4 a month

Indicative monthly split: iCodeJr 15, Bloqi 6. The split moves with business priorities.

Quality comes first. Every post is reviewed before it goes live, and we would rather a post slip a day than publish something thin.

What we’re looking for

• 3+ years writing SEO blog content professionally, with published posts that rank. Send the URLs.
• Samples in both B2C (parents or consumers) and B2B (schools, SaaS or institutional buyers) writing.
• Excellent written English: clear, plain and free of filler.
• Hands-on SEO: search intent, on-page optimisation and internal linking. Working knowledge of Semrush or Ahrefs and Google Search Console.
• Understanding of AEO and GEO: structuring content so featured snippets and AI assistants quote it.
• A strict fact-checking and sourcing habit.
• Daily use of AI tools such as Claude or ChatGPT for research and drafting, with the judgement to keep the final post original, accurate and human. We will ask exactly how you use them.
• The discipline to sustain ...