Content Writer

Social Change Institute; Plymouth (MN); On-site; USD 93,000 - 132,000; Full time

Benefits offered by this job

Growth coaching

Flexible benefits package

Fridays for learning

Job summary

Social Change Institute in Plymouth, MN, is seeking a senior Content Writer to own messaging and drive results from key campaigns. You will lead content strategy and mentor teammates, focusing on on-page SEO and performance marketing alignment.

The role emphasizes ownership, with a track record of delivering measurable outcomes and willingness to relocate on-site in Plymouth. A growth-focused benefits package and learning Fridays are part of the culture.

Qualifications

• Proven track record delivering results as a senior Content Writer.
• Hands-on proficiency with Team Leadership, ideally paired with On-Page SEO.
• Detail-oriented approach with a commitment to accuracy.
• 5+ years building trust the slow, unglamorous way.
• The reflex to surface risk before it surfaces itself.
• Prior experience working on-site in Plymouth, MN, or willingness to relocate.
• 6+ years owning outcomes, not just completing tasks.

Responsibilities

• Push Performance Marketing adoption so the MN team stops flying blind.
• Turn cold sales marketing leads into signed deals across Plymouth, MN.
• Support senior account executives with prospecting and follow-up strategy.
• Craft compelling messaging tailored to sales marketing buyers and decision-makers.
• Lead data-driven go-to-market efforts for products launching in MN.
• Own the handoff doc that keeps nothing falling between YouTube Advertising and CRM.
• Track pipeline performance and report results to leadership each week.
• Position Social Change Institute against competitors with clear, differentiated value props.

Skills

Content writing

Team leadership

On-page SEO

Detail oriented

Risk assessment

Willing to relocate

Job description

The Content Writer role is where Social Change Institute connects Google Ads insight with campaigns that customers actually remember. The headline is $93,000 - $132,000, but the story is ownership — sales marketing work you steer at Social Change Institute after just 6 years.

Key Responsibilities

• Push Performance Marketing adoption so the MN team stops flying blind
• Turn cold sales marketing leads into signed deals across Plymouth, MN
• Support senior account executives with prospecting and follow-up strategy
• Craft compelling messaging tailored to sales marketing buyers and decision-makers
• Lead data-driven go-to-market efforts for products launching in MN
• Own the handoff doc that keeps nothing falling between YouTube Advertising and CRM
• Track pipeline performance and report results to leadership each week
• Position Social Change Institute against competitors with clear, differentiated value props

What You'll Bring

• Detail-oriented approach with a commitment to accuracy
• Proven track record delivering results as a senior Content Writer
• Hands-on proficiency with Team Leadership, ideally paired with On-Page SEO
• 5+ years building trust the slow, unglamorous way
• The reflex to surface risk before it surfaces itself
• Prior experience working on-site in Plymouth, MN, or willingness to relocate
• 6+ years owning outcomes, not just completing tasks

As a metrics-driven leader in sales marketing, Social Change Institute draws top talent to its Plymouth, MN headquarters. We protect Fridays for learning, so spend them chasing Retargeting or Marketo, your call.

Picture $93,000 - $132,000 as the floor, not the ceiling, with growth coaching and a benefits package that actually flexes around your life.

Right now Social Change Institute is mid-search, and the Content Writer chair is yours to claim.