Content Studio Lead

Linktree; San Francisco (CA); Hybrid; USD 160,000 - 180,000; Full time

Benefits offered by this job

Wellbeing allowance

Medical/dental/vision coverage (US)

Retirement contributions

Generous time off

Employee stock option program

Job summary

Linktree is seeking a Content Studio Lead to build and lead the creator-first creative system behind our owned content. This is a player-coach role: you will set the creative direction and build the studio’s roster, systems, and standards, while also rolling up your sleeves to develop concepts, direct creator capture, and produce or edit first-pass work when needed.

You will define how creators are used creatively across channels, turn strategic briefs into clear creator and production briefs,

Qualifications

• 8+ years of experience in creative direction, brand creative, or content production.
• Strong understanding of the creator economy and how creators can be storytellers.
• Ability to move between setting the creative vision and hands-on work when needed.
• Experience developing creator concepts and directing creator talent to polished branded content.
• Strong judgment on polish vs. authenticity in content.
• Experience leading multidisciplinary contractors or flexible production rosters.
• Ability to direct copy, design, motion, and video while maintaining a consistent standard.
• Experience building creative systems, templates, and repeatable formats.

Responsibilities

• Build and lead Creator-led content flywheel from audience insight to creator content and publishing.
• Set and uphold creative standards that align with product vision and business goals.
• Lead development of design systems and templates for social/content with repeatable formats.
• Translate insights and performance data into compelling concepts and campaigns.
• Build and direct the Content Studio’s core disciplines and roster of talent.
• Coordinate with other internal creative teams to ensure consistency and avoid duplication.

Tools

Design templates

Motion design system

Job description

Content Studio Lead

Los Angeles, CA • San Francisco, CA | Brand & Narrative | Hybrid | Full-time

The Role

Linktree is hiring a Content Studio Lead to build and lead the creator-first creative system behind our owned content. This is a player-coach role: you will set the creative direction and build the studio’s roster, systems, and standards, while also rolling up your sleeves to develop concepts, direct creator capture, and produce or edit first-pass work when needed. You will define how creators are used creatively across channels, turn strategic briefs into clear creator and production briefs, and direct the work from initial concept through creator capture and final asset.

You’ll set the creative bar for the studio and translate audience insights and performance data into creative that resonates with Linkers and delivers measurable results. Rather than inheriting a finished studio, you will help build it from the ground up. Early on, that means personally creating and prototyping some of the work. As the model matures, you will scale execution through a flexible roster of creators, writers, producers, editors, and specialist contractors while remaining close enough to the work to maintain a high creative bar.

What You’ll Own

• Creator-led content flywheel: Build and lead the process from audience insight and channel brief, to creator concept and briefing, to creator-supplied content, studio polish, publishing, and performance learning. Make creator voice and real-world proof the default starting point for social creative, with brand-led content used intentionally.
• Creative direction and brand consistency: Set and uphold the creative standards for everything the studio produces, ensuring it reinforces Linktree's product vision and business objectives.
• Design systems and templates: Lead the development and ongoing refresh of Linktree’s creative design and motion system for social and content. Create repeatable templates that improve speed and consistency while allowing each channel and series to retain a distinct identity.
• Insight-to-creative translation: Turn audience insights and performance data into creative concepts and campaigns that resonate with Linkers and drive measurable results.
• Studio building, leadership, and resourcing: Build and direct the Content Studio’s core disciplines, establish clear ways of working, and flex the creator roster and specialist bench to match quarterly priorities and production needs.
• Cross-team creative alignment: Coordinate with other internal creative teams so all work stays consistent, on-brand, and non-duplicative across the business.
• Creative quality and brand stewardship: Set the final creative bar for authenticity, storytelling, brand consistency, platform fit, and production quality. Give clear, actionable feedback that strengthens the work without overproducing creator-led content.
• Breakthrough creative: Lead larger creative swings and tentpole concepts that sit outside the always-on system, bringing in specialist or external support when the opportunity requires it.

Who We’re Looking For

• 8+ years of experience in creative direction, brand creative, or content production, including experience creating, leading, or directing teams and/or a roster of freelance talent.
• A strong understanding of the creator economy and how creators, customers, operators, and experts can serve as storytellers not simply talent appearing in brand content.
• Comfort moving between setting the creative vision, giving feedback, and stepping directly into the work when a prototype, fast response, or production gap requires it.
• Experience developing creator concepts, writing creator briefs, directing creator talent, and turning raw creator material into polished branded content.
• Strong judgment about when content needs more polish and when added production would weaken its authenticity.
• Experience leading multidisciplinary contractors, freelance talent, creative agencies, or flexible production rosters.
• The ability to direct copy, design, motion, and video while maintaining a clear and consistent creative standard.
• Experience building creative systems, templates, playbooks, and repeatable formats that improve speed without making every asset feel the same.
• Fluency in how creative should differ across Instagram, TikTok, YouTube, LinkedIn, Threads, and long-form formats.
• Outstanding communication and feedback skills, with the ability to align internal leads, creators, and distributed production partners around a shared vision.
• Proven ability to translate insights and data into creative concepts, rather than working from brief alone.
• Strong creative taste and judgment, and a track record of being an effective brand steward across multiple content formats.

Why This Role, Why Now

• Creators should power the majority of our creative output. Our strongest content begins with real voices, experiences, and proof. This role will turn that advantage into a deliberate, repeatable production model rather than relying on one-off creator opportunities.
• We need consistency without sameness. Each channel has a different audience, role, and creative language. This person will build the guidelines and systems that keep Linktree recognizable while allowing the work to feel native wherever it appears.
• Flexible capacity with internal ownership. The contractor studio can scale up or down with business needs, while the creative vision, templates, source files, standards, and learning remain inside Linktree.
• High autonomy, high visibility. You will define how the Content Studio operates, how creators fuel the work, who joins the roster, and how Linktree’s content comes to life across its most visible owned channels.

Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $160,000-$180,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.

Our Story

We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.

Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.

We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.

We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you’re excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.

Where and How We Work

We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.

We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.

How we’ll help you thrive

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.

At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [e-mail] – your needs are important to us.