Content Strategy Market Lead Beauty & Care

Brenntag; Philadelphia (Philadelphia County); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Brenntag is seeking a Strategic Marketing Lead for the North America Beauty & Personal Care team. You will shape content strategy across channels, deliver thought leadership, and drive customer-centric storytelling to support growth and brand positioning.

The role emphasizes data-driven insights, digital engagement, and collaboration with sales, suppliers, and marketing partners. Hybrid work model with national travel.

Qualifications

• 3–5 years of marketing experience, including digital marketing, email, social media, and content creation.
• Bachelor’s degree in Chemistry, Biology, Engineering or similar; MBA a plus.
• Bilingual – English plus additional languages a plus.
• Experience with Salesforce CRM and Pardot preferred.
• Strong communication and organizational skills.

Responsibilities

• Own and drive content strategy and align with business objectives.
• Create and manage multi-channel campaigns (email, social, webinars, events).
• Develop sales enablement materials (brochures, sell sheets, presentations).
• Lead editorial calendar with events, product launches, and partner priorities.
• Translate market trends into actionable content and campaign concepts.
• Provide monthly performance reports with insights and optimization recommendations.

Skills

Digital marketing

Email marketing

Social media

Content creation

Campaign planning

Analytical thinking

Education

Bachelor's degree in Chemistry/ Biology/ Engineering

MBA preferred

Tools

Salesforce CRM

Salesforce Pardot

Job description

strategic marketing lead Beauty & Personal careOur team currently has an opening for a Strategic Marketing Lead.ROLE & RESPONSIBILITIESJob SummaryAs a Strategic Marketing Lead, you will be a key member of the Brenntag North America Beauty & Personal Care team, reporting to the Strategic Marketing & Business Development Manager.This role is responsible for developing and driving Brenntag’s content and marketing strategy across North America, ensuring alignment with business priorities and growth objectives. The Strategic Marketing Lead will oversee the creation and execution of integrated, multi-channel campaigns, with a strong focus on thought leadership, digital engagement, and customer-centric storytelling.Executing against the Americas growth agenda, this role will leverage data-driven insights, market trends, and best-in-class marketing technologies to identify opportunities, attract new customers, and strengthen brand positioning. The Strategic Marketing Lead will play a critical role in driving customer acquisition, enhancing engagement, and expanding market share through high-impact, strategically aligned content initiatives.Job rESPONSIBILITIESContent Strategy & DevelopmentOwn and drive the overall content strategy, ensuring alignment with business objectives, market trends, and commercial prioritiesDevelop and execute high-impact content across multiple channels, including:Email marketing campaignsSocial media platformsWebinars and digital eventsCampaign landing pagesCollaborate closely with supplier partners to co-create relevant, value-driven content that supports product positioning and innovation storytellingLead the development of sales enablement tools, including brochures, sell sheets, and presentation materialsIdentify and curate forward-looking concepts and ideas to support innovation pipelines and marketing initiativesMarketing Planning & Calendar ManagementOwn and manage a rolling marketing calendar, ensuring consistent and strategic campaign executionDevelop and maintain an integrated editorial calendar aligned with:Key industry eventsProduct launchesSupplier partner prioritiesEnsure all content initiatives are timely, cohesive, and aligned across channels and regionsThought Leadership & InsightsCreate and deliver trend presentations to support internal teams, customers, and supplier partnersTranslate market trends and insights into actionable content and campaign conceptsPosition the organization as a thought leader within the industry through strategic storytelling and content developmentPerformance Measurement & OptimizationDefine and track key performance indicators (KPIs) to measure marketing effectiveness, including:Campaign performance (engagement, conversion, ROI)Social media analyticsLead generation and contribution to pipelineMonitor and analyze customer voice (VOC) and sample requests to inform content strategy and product positioningProvide monthly performance reports with actionable insights and recommendations for optimizationCross-Functional CollaborationPartner with sales, technical, and supplier teams to ensure content supports commercial goals and customer needsAlign content and campaigns with broader business strategies to maximize impact and ROIAll other duties as assigned by managementIdeal PROFILEeDUCATION AND EXPERIENCE3 to 5 years of experience with marketing, especially digital marketing including email, social media and content creation, preferably in the chemical industryBachelor’s Degree in Chemistry, Biology, Engineering or similar and MBA a plusBilingual – English, French, Spanish, Portuguese a valid plusExcellent verbal and written communication skillsPositive attitude, detail and customer oriented with good multitasking, organizational ability and attention to detailDemonstrated problem solving and conceptual thinking abilitiesAbility to work in a fast-paced collaborative environmentGood understanding of online marketing and major marketing channelsProficient knowledge in Microsoft Office (Outlook, Excel, Word, PowerPoint)Basic knowledge of social media platforms, website management, etc.Experience specifically with Salesforce CRM and Salesforce Pardot is preferredThis role is HybridNational travel will be less than 30%OUR OFFERWe aim to create an environment where the best people want to work, where they can turn their passion into their job and realize their full potentialIndividual development, on-the-job training, and development programs designed to help our employees grow in their careersPaid parental leave, educational assistance, paid-time-off, among other benefitsVarious healthcare plan options as well as 401(k)ABOUT BRENNTAGBrenntag is the global market leader in chemicals and ingredients distribution. The company holds a central role in connecting customers and suppliers of the chemical industry. Headquartered in Essen, Germany, Brenntag has more than 17,000 employees worldwide and operates a network of about 700 sites in 78 countries. In 2021, Brenntag generated sales of around 14.4 billion EUR. The two global divisions, Brenntag Essentials and Brenntag Specialties, provide a full-line portfolio of industrial and specialty chemicals and ingredients as well as tailor-made application, marketing and supply chain solutions, technical and formulation support, comprehensive regulatory know-how, and digital solutions for a wide range of industries. In the field of sustainability, Brenntag pursues specific goals and is committed to sustainable solutions in its own sector and the industries served. Brenntag shares have been listed at the Frankfurt Stock Exchange since 2010, initially in the MDAX and since September 2021 in the DAX. In addition, the Brenntag SE shares are listed in the DAX 50 ESG and DAX ESG Target. For more information, visit www.brenntag.com.INTERESTED?We look forward receiving your application. Brenntag provides equal employment opportunities to qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other status protected by applicable federal, state or local law.Brenntag TA Team