Content Strategy Manager II

AvidXchange, Inc.; Charlotte (NC); Hybrid; CAD 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid workplace

Health benefits

401(k) match

Paid time off

Tuition reimbursement

Free parking

Job summary

AvidXchange is seeking a Content Strategy Manager to guide prospects through the marketing funnel by developing winning content strategies. You will partner with the marketing team to drive measurable business outcomes through storytelling, writing, and project leadership.

Ideal candidates bring 3+ years of experience in marketing content, strong writing and cross-functional collaboration skills, and familiarity with SEO and AI-powered search practices.

Qualifications

• Experience developing high-quality marketing content across channels.
• Experience managing cross-functional projects with multiple stakeholders and deadlines.
• Experience in B2B SaaS, fintech or regulated industries preferred.

Responsibilities

• Partner with cross-functional teams to develop and execute comprehensive, full-funnel content strategies aligned with marketing and business objectives.
• Collaborate with demand generation, digital, and PR to distribute content across channels.
• Use audience research, competitor analysis, and content performance to inform content strategy decisions.
• Manage all aspects of content creation, including strategy, research, writing, editing, and production.
• Apply SEO best practices to improve content discoverability across traditional and AI-powered search experiences.
• Support ongoing maintenance of the content library, including content updates, categorization, and lifecycle management.

Skills

Content strategy

Writing

Project management

Cross-functional collaboration

SEO

Analytics

Education

Bachelor’s degree in communications, journalism, marketing or related field

Tools

Google Analytics

SEMrush

Job description

Role overview

As a Content Strategy Manager, you will be an integral member of the AvidXchange marketing team, helping to guide prospects through the marketing funnel by developing winning content strategies that drive measurable business outcomes. The role requires a strategic thinker with a passion for storytelling, strong writing abilities, project management skills, and the ability to work cross-functionally to develop and amplify content.

What you’ll do

• Partner with cross-functional teams to develop and execute comprehensive, full-funnel content strategies aligned with marketing and business objectives
• Collaborate with demand generation, digital, and public relations to distribute content across channels
• Use audience research, competitor analysis, and content performance to inform content strategy decisions
• Manage all aspects of content creation, including strategy, research, writing, editing, and production
• Apply SEO best practices to improve content discoverability across traditional and AI-powered search experiences
• Support ongoing maintenance of the content library, including content updates, categorization, and lifecycle management

What we’relooking for

• Bachelor’s degree in communications, journalism, marketing or a related field, or equivalent professional experience
• Three or more years of experience developing high-quality marketing content and managing the content process from strategy through publication
• Experience managing cross-functional projects, multiple stakeholders and competing deadlines in a fast‑paced environment
• Excellent writing, editing, communication and presentation skills, supported by a strong portfolio of content and content strategy work
• Experience developing and optimizing digital content using audience insights, performance data, SEO and AI-powered search best practices
• Strong analytical and problem‑solving skills, with experience in B2B SaaS, fintech or another complex or regulated industry and familiarity with tools such as Google Analytics and Semrush preferred

About AvidXchange

AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle‑market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, mindset is everything. We are Connected as People , Growth Minded , and Customer Obsessed. The three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work® . The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.

Who you are:

• A go-getter with an entrepreneurial mindset – that means you aren’t afraid of taking risks, winning big or facing the unknown.
• Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
• Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.

What you’ll get:

AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder‑led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be ’you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.

AvidXers enjoy:

• 18 days PTO*
• 11 Holidays (8companyrecognized & 3floatingholidays)
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive Healthcare
  • High Deductible Heath Plan Option that has $0 monthly premium for teammate‑only coverage
  • 100% AvidXchange paid Dental Base Plan Coverage
  • 100% AvidXchange paid Life Insurance
  • 100% AvidXchange paid Long-Term Disability
  • 100% AvidXchange paid Short-Term Disability
  • Employee Assistance Program (EAP) - Provide counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
  • Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
• 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
• Parental Leave: 8 weeks 100% paid by AvidXchange**
• Discounts on Pet, Home, and Auto insurance
• WeeCareChildcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycarecenters
• Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
• Onsite gym fitness center, yoga studio, and basketball court
• Tuition Reimbursement up to the federal maximum of $5,250***
• Hybrid Workplace Flexibility
• Free parking

*Fully granted from beginning of year, pro-rated if hired mid-year

**Must be full-time for at least 3 months

***Must be full-time for at least one year

Equal Employment Opportunity

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.