Content Strategy & Distribution Manager - Professional Rodeo Cowboys Association

Learfield; Pikeview (CO); Sur place; USD 60 000 - 70 000; Plein temps

Avantages offerts par ce poste

Medical

Dental

Vision

HSA

Life Insurance

Other Insurance Plans

Flexible PTO

Parental Leave

Paid Holidays

401(k) + Match

Disability Insurance

Résumé du poste

Learfield is seeking a Content Strategy & Distribution Manager to lead digital content strategy, social media, and distribution for PRCA platforms from its Colorado presence. You will manage publishing calendars, optimize content for each channel, and collaborate with sponsors and partners to maximize engagement and revenue.

You will oversee content production teams, create engaging storytelling, and travel to events to capture live material.

Qualifications

• Develop and execute integrated digital content strategies across platforms.
• Lead social media management and content distribution efforts.

Responsabilités

• Lead digital content strategy and distribution across Instagram, TikTok, YouTube, X, Facebook.
• Oversee publishing calendars and platform-specific content plans.
• Collaborate with Learfield and PRCA stakeholders to distribute branded and partner content.
• Optimize content to maximize reach, engagement, and revenue opportunities.
• Travel to select rodeos/events for live content capture and interviews.

Connaissances

Digital content strategy

Social media management

Content distribution

Brand stewardship

Audience growth

Description du poste

The Content Strategy & Distribution Manager is responsible for leading digital content strategy, social media management, and content distribution across all PRCA platforms. This role develops and executes comprehensive digital strategies that drive audience growth, increase fan engagement, strengthen the PRCA brand, and support revenue-generating initiatives.Working closely with PRORODEO Partnerships, PRCA stakeholders, athletes, sponsors, and content production teams, this position oversees the publishing, promotion, optimization, and performance of content across social media, web, and email channels. The ideal candidate is a skilled storyteller, content strategist, and social media leader with a strong understanding of digital trends, audience development, and platform best practices.Essential Duties & Responsibilities:Digital Content Strategy & DistributionDevelop and execute an integrated content distribution strategy across all digital platforms.Manage publishing calendars and platform-specific content strategies for Instagram, TikTok, YouTube, X, Facebook, and emerging channels.Collaborate with Learfield content producers and PRCA stakeholders to effectively distribute original, branded, NIL, and partner content.Optimize content for each platform to maximize audience reach, engagement, and growth.Identify opportunities to increase fan engagement, drive viewership, and support revenue-generating initiatives through digital content.Ensure consistency in messaging, branding, and audience experience across all digital channels.Social Media ManagementLead the day-to-day management and growth of PRCA's social media presence.Establish and maintain a consistent brand voice across all social platforms.Manage sponsor-related social media deliverables and ensure contractual obligations are executed accurately and on schedule.Plan and execute social media campaigns, promotions, contests, and fan engagement initiatives.Manage paid social advertising campaigns, audience targeting strategies, and content boosting efforts.Monitor industry trends, platform updates, and emerging best practices to continuously enhance content performance.Content Production & Creative DevelopmentPartner with internal teams to develop innovative, engaging, and original content that drives fan engagement and demand for rodeo content.Create, produce, shoot, and edit video content for social media, websites, digital publications, and other marketing channels.Coordinate with sponsors, partners, rodeos, and media organizations to provide promotional assets supporting live events, ticket sales campaigns, and other initiatives.Moderate user-generated content and actively engage with fans and followers in a timely, professional manner.Travel to select rodeos and events to capture live content, conduct athlete and member interviews, and produce real-time storytelling.Collaborate with PRCA stakeholders, athletes, sponsors, and content teams to develop custom content that authentically integrates partner messaging.Identify emerging storytelling opportunities and proactively create content that supports audience engagement, brand awareness, partner objectives, and revenue growth.The approximate national base pay range for this position is $60,000 to $70,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.