Content Strategist & Writer

Four Winds Health; Atlanta (GA); On-site; USD 70,000 - 95,000; Full time

Job summary

WellStreet Urgent Care is seeking a Content Strategist and Writer to own all written content across partner brands and WellStreet corporate. This high-output, detail-oriented role demands versatility across digital, print, and B2B formats while upholding brand voice and healthcare compliance.

You will manage production schedules, craft SEO-friendly web content, blogs, PR and thought leadership, and collaborate with designers and marketers to drive patient acquisition and engagement.

Qualifications

• 3 to 5 years of professional writing experience, ideally in healthcare or multi-location brands.
• Strong SEO understanding and ability to support organic search goals.
• Experience writing for CRM or email marketing platforms.
• Familiarity with healthcare marketing compliance and patient communications.
• Ability to manage a high volume of writing projects and meet deadlines.
• Collaborative, receptive to feedback, with ability to take direction from multiple stakeholders.

Responsibilities

• Write and maintain blog posts, service pages, FAQs, and location copy across partner brands
• Draft and optimize GMB content for 170+ locations
• Write review responses and patient communications
• Produce patient-facing email and SMS copy for campaigns in ActiveCampaign
• Write social media content and digital ad copy
• Develop B2B website copy, landing pages, and collateral
• Contribute to thought leadership and LinkedIn content
• Manage editorial calendar and ensure timely publication
• Ensure content complies with healthcare regulations and brand standards
• Adapt tone per partner brand (Piedmont Urgent Care, Corewell Health Urgent Care, Prisma Health Urgent Care, University Hospitals Urgent Care, WellStreet B2B)

Skills

Content strategy

Editing & writing

SEO

CRM email copy

CMS (WordPress/ContentStack)

ActiveCampaign

B2B copywriting

Healthcare marketing

Tools

ContentStack

WordPress

ActiveCampaign

Job description

WellStreet Urgent Care is looking for a Content Strategist and Writer to own all written content production across our portfolio of joint venture partner brands and WellStreet corporate. This is a high-output, detail-oriented role for a skilled writer who can work across a wide range of formats, channels, and audiences, from patient-facing digital content to B2B thought leadership, all while maintaining brand voice, healthcare compliance standards, and quality across every deliverable. If you love writing, thrive on variety, and want your work to have a direct impact on how patients find and choose care, this role is for you.

What You'll Do

• Write and maintain blog posts, service pages, FAQ pages, and location-specific website copy across all four partner brand websites and WellStreet.com
• Draft and optimize Google My Business listing content including business descriptions, service descriptions, and Q&A content across 170+ locations
• Write review response templates and individual responses to patient reviews across all partner brands, ensuring tone consistency and brand alignment
• Produce patient-facing email and SMS copy for CRM campaigns, automated journeys, re-engagement series, welcome series, and seasonal campaigns in ActiveCampaign

Campaign & Social Content

• Write copy for seasonal and evergreen social media content across all partner brand organic social channels, including Instagram, Facebook, and LinkedIn
• Develop digital ad copy for paid and organic campaigns including headlines, body copy, and call-to-action language across Google, Meta, and other platforms
• Write campaign asset copy for grand opening marketing, seasonal campaigns, and center level marketing initiatives, collaborating with the graphic designer on final execution
• Script video and podcast content as needed, including Lunch and Recess video series scripts and short-form social video scripts

B2B, PR & Thought Leadership

• Write WellStreet B2B website copy, landing pages, and service descriptions targeting health system partners and prospective clients
• Draft press releases for grand openings, partnership announcements, and other organizational milestones across all partner brands
• Develop B2B collateral including one-pagers, capability decks, and sales support materials in collaboration with the graphic designer
• Contribute to thought leadership articles, whitepapers, and LinkedIn long-form content for the WellStreet brand

Content Operations

• Manage your own production schedule within the editorial calendar, ensuring all content is delivered on time and submitted for review before publication
• Conduct keyword research and follow SEO best practices in collaboration with the SEO, Web and CRM Manager to ensure all content supports organic search goals
• Maintain a working knowledge of healthcare marketing compliance requirements, ensuring all content is compliant with applicable regulations and partner brand standards
• Adapt tone, voice, and style appropriately for each partner brand, understanding the distinction between Piedmont Urgent Care, Corewell Health Urgent Care, Prisma Health Urgent Care, University Hospitals Urgent Care, and WellStreet B2B

What You Bring

• 3 to 5 years of professional writing experience, ideally in healthcare, multi-location brand, or agency environments
• Exceptional writing skills across multiple formats including long-form, short-form, digital, email, and conversational content
• Strong understanding of SEO fundamentals and how content supports organic search performance
• Experience writing for CRM or email marketing platforms, ActiveCampaign experience a plus
• Familiarity with healthcare marketing compliance and patient communication standards
• Ability to manage a high volume of concurrent writing projects without sacrificing quality or deadlines
• Experience with content management systems, ContentStack or WordPress experience a plus
• Collaborative and receptive to feedback, able to take direction from multiple stakeholders while maintaining a consistent brand voice
• Healthcare or multi-location brand writing experience strongly preferred

Working Model

Hybrid, combining remote work with in-person presence at the WellStreet corporate office.

WellStreet Urgent Care is committed to providing the highest quality patient and customer care. In addition to the above requirements, WellStreet is looking for team members with the following qualities:

• A positive attitude toward patients, families, and coworkers.
• Willingness at all times to go the extra mile to create an outstanding experience for customers and to train and lead the center team to do the same.
• A desire to work in concert with others in an upbeat and supportive atmosphere while reinforcing the WellStreet mission to provide uncompromising service.
• A compelling desire to serve others, improve your community’s health, and have fun every day.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.