Content Strategist Sr

Scan-Health-Plan; Long Beach (CA); Hybrid; USD 92,000 - 132,000; Full time

Benefits offered by this job

Annual bonus program

Wellness program

Paid time off

Holidays

401(k) with employer match

Tuition reimbursement

Employee recognition program

Job summary

SCAN Health Plan is seeking a Content Strategist to drive our content strategy across print, video, social, and digital channels. You will align content with organizational goals and collaborate with cross-functional teams to optimize member engagement from prospect to onboarding and retention.

The role requires 5+ years in content strategy with healthcare experience, strong editorial and SEO capabilities, and hands-on CMS and analytics proficiency.

Qualifications

• Bachelor’s degree in Marketing, Communication, Journalism, English or related field.
• 5+ years in content strategy, marketing, communications, or a related field, preferably within healthcare or mission-driven org.
• Proven track record in developing multi-channel content strategies that drive engagement.
• Editorial experience with a focus on quality control, compliance, and brand alignment.
• Ability to translate complex information into clear, engaging content.

Responsibilities

• Develop and lead SCAN's content strategy across channels.
• Translate strategy into multi-channel content for print, video, social media, and digital.
• Create audience-centric content for members, brokers, providers, and industry leaders.
• Manage an integrated content calendar and ensure timely delivery.
• Ensure content accessibility, regulatory compliance, and brand standards.
• Collaborate with Marketing, Creative, and other departments to align content goals.

Skills

Content strategy

Cross-functional collaboration

Editorial experience

SEO knowledge

CMS experience

Project management

Regulatory compliance

Audience-centric content

Education

Bachelor's degree

Advanced degree preferred

Tools

CMS platforms

Analytics tools

SEO tools

Job description

Founded in 1977 as the Senior Care Action Network, SCAN began with a simple but radical idea: that older adults deserve to stay healthy and independent. That belief was championed by a group of community activists we still honor today as the “12 Angry Seniors.” Their mission continues to guide everything we do.Today, SCAN is a nonprofit health organization serving more than 500,000 people across Arizona, California, Nevada, New Mexico, Texas, and Washington, with over $8 billion in annual revenue. With nearly five decades of experience, we have built a distinctive, values-driven platform dedicated to improving care for older adults.Our work spans Medicare Advantage, fully integrated care models, primary care, care for the most medically and socially complex populations, and next-generation care delivery models. Across all of this, we are united by a shared commitment: combining compassion with discipline, innovation with stewardship, and growth with integrity.At SCAN, we believe scale should strengthen—not dilute—our mission. We are building the future of care for older adults, grounded in purpose, accountability, and respect for the people and communities we serve.The JobAs a member of SCAN Health Plan’s Creative Team, the Content Strategist will drive SCAN’s content strategy, collaborating closely with cross-functional stakeholders to develop, refine, and implement our approach to content. This role will shape SCAN's online and offline presence by managing multi-channel content and optimizing member engagement at every stage—from prospect to onboarding to retention—while also contributing to content creation.You WillDevelop and Lead Content Strategy: Shape and execute SCAN’s content strategy, working closely with cross-functional teams to align content with organizational goals, identify key opportunities, and drive strategic initiatives.Translate Strategy into Multi-Channel Content: Adapt and refine content for various channels—print, video, social media, and digital—ensuring a consistent and compelling message that resonates with diverse audiences and meets strategic goals.Create Audience-Centric Content: Develop high-impact content tailored to key audiences, including members, brokers, providers, and industry leaders, ensuring alignment with SCAN’s mission, values, and business objectives.Optimize for Discoverability: Lead the creation of content that increases SCAN’s visibility and enhances its discoverability across digital platforms, supporting business and marketing goalsFacilitate Cross-Functional Collaboration: Act as the central point of contact between Marketing, Creative, and other departments, facilitating communication and ensuring the seamless flow of ideas, resources, and feedback to achieve strategic content goals.Leverage Subject Matter Expertise: Work with subject matter experts to craft digital content that supports SCAN’s strategy and communicates complex information clearly and effectively to diverse audiences.Oversee Integrated Content Calendar: Manage an integrated content calendar, ensuring all content is strategically aligned and delivered on time to support overarching business goals and initiatives.Ensure Quality and Compliance: Provide editorial support, ensuring content meets accessibility, regulatory, and brand standards while advancing SCAN’s broader content objectives.Support Strategic Campaigns and Initiatives: Collaborate with Digital Strategy and Marketing teams to contribute to high-level campaigns, promotions, and digital initiatives, aligning content strategies with SCAN’s key business priorities.Drive Continuous Improvement and Innovation: Identify opportunities for content growth and enhancement by working with the Digital Strategy Office and other teams to recommend improvements, integrations, and other initiatives that enhance SCAN’s content ecosystem.We seek Rebels who are curious about AI and its power to transform how we operate and serve our members.Actively support the achievement of SCAN’s Vision and Goals.All other duties as assigned.Your QualificationsBachelor's Degree in Marketing, Communication, Journalism, English or related field; equivalent experience will be considered in lieu of degreeGraduate or Advanced Degree relating to Content Strategy, Digital Marketing, or related, preferred.Certification in Content Strategy, Digital Marketing, SEO, UX Writing, Content Marketing, preferred.5+ years of experience in content strategy, marketing, communications, or a related field, preferably within healthcare, insurance, or a mission-driven organization.Proven track record in developing and implementing multi-channel content strategies that drive engagement, align with organizational goals, and require cross-functional collaboration.Editorial experience with a focus on quality control, compliance, and brand alignment across content pieces.Demonstrated ability to manage content calendars and meet deadlines in a fast-paced environment.Ability to translate complex or technical information into clear, engaging content for diverse audiences.A demonstrated ability to improve discoverability and engagement through targeted content.Proficiency in content management systems (CMS), project management tools, and content analytics; familiarity with web accessibility standards is a plus.Knowledge of regulatory guidelines and compliance standards relevant to healthcare (e.g., CMS, DHCS) is preferred.Background in SEO and digital content optimization is a plus.Exemplary character: you are professional, trustworthy, and consistently act with integrity and respect.Motivated: you are action-oriented, with a strong drive to contribute to the Creative Team’s impact on the organization. You take initiative, are fully “bought-in”, and committed to SCAN beyond your immediate area of activity.Committed to collaboration: you work well with the other members of the Creative Team, the Marketing department, and other stakeholders across the organization. You are willing to surface problems, deal with issues, and create an environment where others are free to express their ideas with confidence. You listen to and support the efforts of others, helping them to succeed. You are optimistic, engaging, energetic, and fun to work with.Organized and autonomous: you have excellent time-management skills, are highly organized, can manage timelines, and adapt to shifting priorities. You are effective at prioritizing content needs across departments.Bringing the outside in: you are curious, with a passion for learning and following emerging trends and best practices from your craft and are motivated to integrate these learning into how we operate.Keen problem-solving: you are adept at responding to problems that defy simplistic analysis, thinking conceptually and strategically about the big picture to process issues that solve challenging, multifaceted problems.Mission-driven: you are aligned with SCAN’s mission, pursuing the best for SCAN before your own personal preferences. You are committed to fully supporting and implementing decisions agreed to by the team, department, and organization. You are willing to go above and beyond to uphold SCAN’s mission and values.What’s in it for you?Base Pay Range: $92,400.00 to $132,110.00 annuallyMostly Onsite- This is a hybrid position. Employees who live locally are expected to follow SCAN in-office schedule (currently Tuesdays and Wednesdays). SCAN's headquarters is currently located in Long Beach, California, and is expected to relocate to Cerritos, California, in 2027.An annual employee bonus programRobust Wellness ProgramGenerous paid-time-off (PTO)Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holidayExcellent 401(k) Retirement Saving Plan with employer match and contributionRobust employee recognition programTuition reimbursementAn opportunity to become part of a team that makes a difference to our members and our community every day!We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required.#LI-BB1#LI-HybridEqual Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)