Content Strategist

Cohere; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

A weekly lunch stipend of $75/£75 or 0

Full health and dental benefits

RRSP matching, 401K, Pension Scheme

Parental Leave top-up up to 6 months

Annual enrichment benefits and stipd

6 weeks paid vacation

Travel budget to other offices & offsi

$500 home office stipend

Job summary

Cohere is seeking a Content Strategist to set direction across content streams, define audiences, and build a measurement framework that proves business impact. You will lead the creation of briefs, manage calendars, and collaborate with Growth Marketing to shape messaging.

Ideal candidates have 5+ years in content strategy or marketing, strong SEO and analytics skills, and a track record linking content to pipeline, adoption, and retention in B2B/technical contexts.

Qualifications

• 5+ years of experience in content strategy, content marketing, or a closely related discipline.
• Experience with SEO, analytics tooling, and attribution modeling.
• Track record connecting content output to business outcomes, not just vanity metrics.
• B2B or technical industry experience is a strong plus given the developer content component.

Responsibilities

• Define content strategy, pillars and priorities within each stream, tied to concrete business goals (pipeline generation, developer adoption, retention, brand awareness)
• Build audience segmentation per stream for prospects, developers, and existing customers
• Own the measurement framework and reporting: SEO/traffic for blog and thought leadership, adoption/engagement for developer content, sales-influencing customer stories, funnel metrics for product content
• Translate strategy into concrete briefs for the Managing Editor and Content Editor/Staff Writer
• Present content performance and ROI to leadership and stakeholders
• Drive content calendar development and planning
• Explore new content opportunities and channels
• Present ROI and performance insights to leadership
• Collaborate with Growth Marketing on messaging strategy

Skills

Content strategy

SEO analytics

Measurement & attribution

B2B/technical experience

Content marketing

Tools

Analytics tooling

Job description

Who are we?

Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.

We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.

We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us!

Role summary:
The Content Strategist decides what the team makes and why. This role sets direction across all content streams by defining audiences, prioritizing based on business impact, and building the measurement framework that proves (or disproves) the work is paying off.

Core responsibilities:

• Define content strategy, pillars and priorities within each stream, tied to concrete business goals (pipeline generation, developer adoption, retention, brand awareness)

• Build audience segmentation per stream. For example, a prospective customer, a developer evaluating the product, and an existing customer being featured in a case study all need different treatment

• Own the measurement framework and reporting: SEO/traffic for blog and thought leadership, adoption/engagement for developer content, sales-assist and pipeline influence for customer stories, funnel metrics for product content

• Translate strategy into concrete briefs the Managing Editor can schedule and the Content Editor/Staff Writer can execute against

• Present content performance and ROI to the Head of Editorial Content and cross-functional stakeholders

• Drive content calendar development and planning

• Explore new content opportunities and channels

• Present ROI and performance insights to leadership

• Collaborate with Growth Marketing on messaging strategy

Qualifications

• 5+ years of experience in content strategy, content marketing, or a closely related discipline

• Experience with SEO, analytics tooling, and attribution modeling

• Track record connecting content output to business outcomes, not just vanity metrics

• B2B or technical industry experience is a strong plus given the developer content component

Full-Time Employees at Cohere enjoy these Perks:

• A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.

• Full health and dental benefits, including a separate budget for mental health.

• RRSP matching, 401K, Pension Scheme.

• 100% Parental Leave top-up for up to 6 months, for either parent.

• Annual enrichment benefits:

  Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.

  Education & learning stipend for conferences, courses, and coaching.

• 6 weeks of paid vacation (30 working days!)

• Budget for traveling to other offices if you are remote, plus an annual company offsite.

How and Where We Work:

• Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon.

• For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.

• For those not near an office: a co-working benefit so you can work alongside others in your city.

• Everyone receives a $500 home office stipend to set up your workspace properly.

We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.