Content Strategist
Acrisure
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Benefits offered by this job
Job summary
Acrisure is a global fintech leader seeking a Content Strategist to develop and execute a comprehensive content strategy that supports demand generation across the buyer journey. You will turn messaging into scalable content assets and partner with Product Marketing, Campaigns, and Digital to drive performance.
The ideal candidate has 7+ years in content marketing for B2B, exceptional storytelling, and a strong editorial eye.
Qualifications
- Proven experience developing and executing content strategies in B2B or complex marketing environments.
- Exceptional storytelling ability with strong editorial taste and content quality.
- Deep understanding of human nature, buyer behavior, and across-channel content performance.
- High attention to detail and commitment to craft, consistency, and accuracy.
- Strong collaborator across Product Marketing, Demand Gen, Campaigns, SEO, and Sales Enablement.
- Interest in experimenting with AI tools to improve content workflows and outcomes.
Responsibilities
- Translate go-to-market strategy, messaging, positioning, and buyer insights into scalable content frameworks and editorial plans.
- Develop and own a content strategy that supports demand generation campaigns along the buying journey.
- Build and maintain an editorial calendar aligned to business goals and campaign priorities.
- Create and oversee development of blogs, guides, ebooks, videos, and customer stories.
- Ensure content is on brand, on message, and optimized for channel, format, and buyer journey stage.
- Adapt core content into multiple formats to maximize reach and performance.
- Collaborate with Product Marketing to turn messaging into compelling content.
- Partner with Campaigns to support integrated campaign execution.
- Work with Digital to ensure content is discoverable and SEO/ASE aligned.
- Act as content quality steward with strong editorial judgment.
- Evaluate content performance and identify improvement opportunities.
- Explore AI tools to enhance ideation, creation, optimization, and scalability.
Skills
Education
Job description
A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more.
A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more. In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible.
Acrisure is seeking a Content Strategist to develop and execute a content strategy that supports demand generation across the stages of the buying journey for a growing portfolio. This role turns messaging and positioning into scalable, high‑performing content assets that engage buyers, influence behavior, build preference, and drive business outcomes. This involves identifying key themes and assets to create, building the project plan, and delivering high-quality assets ready for market. As an exceptional storyteller with strong editorial judgment and attention to detail, the Content Strategist understands human nature, buying behavior, and what performs across channels. An ideal candidate brings curiosity to both connecting with subject matter experts to inform content and leveraging AI to improve content quality and efficiency. This role partners closely with Product Marketing, Campaigns, Performance Marketing, Digital, and Sales Enablement to deliver content in alignment with business needs and drive performance.
Content Strategists bring Acrisure’s innovation solutions to life to engage buyers, help them understand how to evaluate solutions for their business needs, and demonstrate the value of Acrisure solutions in particular. This role bridges strategy and execution to drive engagement and revenue growth.
- Translate go-to-market strategy, messaging, positioning, and buyer insights into scalable content frameworks and editorial plans.
- Develop and own a content strategy that supports demand generation campaigns across the buying journey.
- Build and maintain an editorial calendar aligned to business goals, go-to-market strategy, audience needs, and campaign priorities.
- Create and oversee the development of high‑quality content assets, including blogs, guides, ebooks, videos, and customer stories.
- Ensure content is on brand, on message, and optimized for channel, format, and intended buyer journey stage.
- Adapt and extend core content into multiple formats to maximize reach, reuse, and performance.
- Collaborate closely with Product Marketing to turn messaging and positioning into compelling content.
- Partner with Campaigns to support integrated campaign execution.
- Work with Digital to ensure content is discoverable, optimized, and aligned to search intent (both search engine optimization and answer engine optimization).
- Act as a steward of content quality, maintaining exceptional standards for storytelling, clarity, and craft.
- Apply strong editorial judgment and attention to detail across all deliverables.
- Continuously evaluate content performance and identify opportunities to improve content.
- Explore and apply AI tools to enhance content ideation, creation, optimization, and scalability.
- Use AI to increase speed and efficiency while maintaining high editorial standards.
- Proven experience developing and executing content strategies in B2B or complex marketing environments.
- Exceptional storytelling ability with a strong sense of editorial taste and content quality.
- Deep understanding of human nature, buyer behavior, and what content performs across channels.
- High attention to detail and commitment to craft, consistency, and accuracy.
- Strong collaborator with experience working across Product Marketing, Demand Generation, Campaigns, SEO, and Sales Enablement.
- Interest in and experience experimenting with AI tools to improve content workflows and outcomes.
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- 7+ years of experience in content marketing, editorial, or storytelling roles for B2B organizations.
- Experience building content programs in high-growth, dynamic organizations.
- Background in fintech, insurance, financial services, SaaS, enterprise software, or other complex services industries is a plus but not required.
The base compensation range for this position is $170,000 - $195,000. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity.
Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.
At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.
Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children’s Hospital in Grand Rapids, Michigan, UPMC Children’s Hospital in Pittsburgh, Pennsylvania and Blythedale Children’s Hospital in Valhalla, New York.
- Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
- Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
- Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
- Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
- ... and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.
Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws.
Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.
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