Content Specialist

Designer Brands; New York (NY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Virtual health care

Family benefits

401(k) with match

Shoes discounts

Job summary

Designer Brands in Midtown Manhattan is seeking a Content Specialist to translate brand stories into engaging visual content. You’ll partner with creative and marketing teams from concept to post-production, supporting photoshoots, styling, and asset management.

The role emphasizes on-set direction, post-production coordination, and maintaining brand standards. Hybrid work with regular on-site shoots and occasional remote collaboration, ideal for those passionate about fashion storytelling.

Qualifications

• 3+ years of experience in content management within fashion.
• Bachelor's degree in Marketing, Communications, Fashion Design, Art, or related creative field.
• On-set photo and video shoot experience.
• Knowledge of photography, styling, composition, and storytelling principles.
• Basic knowledge of photo and video editing tools (e.g., Photoshop, Capture One).
• Familiarity with digital asset management tools (e.g., SharePoint).

Responsibilities

• Develop concepts for photoshoots, product launches, campaigns and brand initiatives.
• Collaborate with photographers, videographers, stylists, and partners to execute concepts.
• Provide on-set direction and manage workflow to deliver high-quality content.
• Coordinate post-production workflows and asset management.
• Maintain brand standards across content and assets.

Skills

Content management

Fashion industry

Creative collaboration

Photography knowledge

Adobe Photoshop

Education

Bachelor's degree in Marketing/Communications/Fashion

Tools

Capture One

Photoshop

SharePoint DAM

Job description

As a Content Specialist at Designer Brands, you'll help bring our brand stories to life through engaging visual content. Partnering with creative and marketing teams, you'll support the content creation process from concept development and production planning to on-set execution and post-production. This role is ideal for someone who is passionate about fashion, visual storytelling, and creative collaboration.

Location: Midtown Manhattan, NY (Hybrid)

This role is based in Midtown Manhattan and offers a flexible hybrid work environment. Team members regularly work on-site to support photo and video shoots, creative collaboration, and content production. Depending on project schedules and business needs, some weeks may require more time in the office, while others may offer the flexibility to work remotely several days per week.

What You'll Be Doing

Creative Concept Development & Campaign Support

• Partner with creative and marketing teams to develop concepts for photoshoots, product launches, seasonal campaigns, and other brand initiatives.
• Contribute ideas that help bring brand stories to life through engaging visual content and creative execution.
• Stay informed on fashion trends, industry developments, content best practices, and competitive activity to inspire fresh, relevant creative work.
• Support pre-production planning for photo and video shoots, including shot list development that aligns with creative objectives.
• Assist in sourcing & organizing imagery, visual references, props, wardrobe, and talent.

On-Set Content Creation & Execution

• Collaborate with photographers, videographers, stylists, and creative partners to execute approved creative concepts.
• Provide on-set direction to ensure creative direction is executed accurately on set while maintaining efficient workflows and delivering high-quality content.
• Track shot completion, asset requirements, and content priorities throughout shoot.
• Ensure visual content aligns with brand standards and creative expectations throughout the production process.
• Coordinate post-production workflows to support the timely delivery of final content assets.
• Support final content selection, asset management, and retouching direction to help ensure the timely delivery of approved content.
• Organize and maintain digital content libraries, ensuring assets are properly archived, accessible, and aligned with established asset management standards.

What You'll Need

Experience & Education

• 3+ years of experience in content management or a similar role within the fashion industry.
• Bachelor's degree in Marketing, Communications, Fashion Design, Art, or a related creative field.

Content Production & Creative Expertise

• On-set photo and video shoot experience.
• Understanding of photography, styling, composition, and visual storytelling principles.
• Knowledge of fashion trends within the fashion, retail, or lifestyle industries.
• Basic knowledge of photo and video editing tools (e.g., Adobe Photoshop, Capture One).
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Ability to collaborate effectively with creative teams and production partners.
• Excellent communication and problem-solving skills.

Quality & Brand Stewardship

• Strong attention to detail and commitment to maintaining brand standards.

Preferred Qualifications

• Familiarity with digital asset management tools (e.g., SharePoint, PowerPoint).
• Interest in exploring AI-powered tools to support concept development and visual ideation.

Perks and Benefits You'll Enjoy!

• Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
• Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired - wherever you do your best work.
• Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
• We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you'll enjoy 30% off at DSW & DSW.com, plus discounts across our family of brands.