Content Specialist

Destination Cleveland; Cleveland (OH); Hybrid; USD 56,000 - 71,000; Full time

Job summary

Destination Cleveland is seeking a Content Specialist to lead the implementation and optimization of digital content for the website, email, and other channels. You’ll work under the Sr.

Manager, Content to create engaging, inclusive materials that reflect Cleveland’s diverse communities and attract traffic. The role requires coordinating projects, maintaining content calendars, and monitoring KPIs to improve engagement.

Qualifications

• Proficient in AP Style writing and editing.
• Proficient in data analysis using Google Analytics.
• Proficient technology application skills: Advanced MS Office.
• Familiarity with social media platforms (Facebook, Instagram, TikTok, LinkedIn).
• Familiarity with Search Engine Optimization (SEO).
• Familiarity with content management systems, Kentico preferred.
• Familiarity with digital asset management systems.
• Familiarity with editing applications such as CapCut and Canva.

Responsibilities

• Assist in creating content strategies engaging, inspiring, educating and entertaining audiences.
• Coordinate Digital Team projects and manage timelines and tasks.
• Develop inclusive content to promote diverse neighborhoods and Cleveland’s visitor experience.
• Maintain website content via CMS and assist with page construction.
• Monitor KPIs and optimize content performance based on data.

Skills

AP Style writing

Google Analytics

Editing

Project management

Social media familiarity

Tools

Kentico CMS

CapCut

Canva

Job description

Description

Salary Range: $56,414 – $70,517

Annual Bonus Potential: 4% of Salary

ORGANIZATION OVERVIEW

Destination Cleveland is in the business of driving economic impact and stimulating community vitality for Cleveland through memorable leisure and business travel experiences. Our team is made up of passionate Clevelanders who want to help the community by marketing it as a destination. We have an unceasing love for Cleveland, and we never stop talking about it. We know Cleveland inside and out. We always believe this is our year ... and so is next year and the year after. We engage with our community (a lot). And we defend The Land to the core. But we’re not just talking the talk. We’re rolling up our sleeves and getting the job done. We’re a hub of hard-working, dedicated, innovative professionals. And that's who we like to hire.

SUMMARY OF POSITION

The Content Specialist is responsible for the implementation, monitoring and optimization of Destination Cleveland’s digital content marketing strategies for the website, email communications and other digital platforms. Under the direction of the Sr. Manager, Content, the Content Specialist should strive above all else to foster appealing materials that will attract and retain traffic through targeted channels. The Content Specialist is responsible for ensuring that Destination Cleveland’s content initiatives are inclusive and reflective of Cleveland’s diverse communities (communities of color, LGBTQ+ individuals, people with disabilities, etc.) through daily implementation while continually optimizing its success with innovative formats, data and lessons learned.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Under the supervision of the Sr. Manager, Content, assists in the creation of the organization’s content strategies that seek to engage, inspire, educate and entertain audiences, as well as for special projects, campaigns and major events.
• Under the direction of the Sr. Manager, Content, coordinates Digital Team projects (including timelines, plans, task prioritization and internal communication), both in the organization’s project management tracking system and internally.
• Proactively develops and implements creative and inclusive content to promote our diverse neighborhoods and communities, Cleveland’s visitor experience and unearth new conceptual directions.
• In collaboration with Sr. Manager, Content and Digital Platforms team, helps maintain website content via a content management system, ensuring content and imagery is updated, relevant and accurate. Assists with page construction, as needed.
• Is responsible for regularly monitoring key performance indicators (KPIs), such as engagement rate, views, session duration, etc., to analyze and subsequently optimize the effectiveness of metrics.
• Produces content that embodies the voice of the Cleveland brand and is in tone with its respective audiences, while maintaining the highest level of accuracy. Must meet stringent and often shifting deadlines.
• Assists in the management of a diverse editorial team of freelancers.
• In collaboration with the Sr. Manager, Content, maintains the content calendar.
• Researches and stays up to date on digital content marketing best practices, trends, innovation opportunities, competitor success and inclusive marketing strategies. Champions diversity and inclusivity in all content.
• Works with other members of the Content team to brainstorm new, innovative and creative content concepts across all platforms.
• Collaborates with and seeks input from the Marketing Division and other teams throughout the organization to facilitate the production of content that aligns with the content strategy and organizational goals, while identifying efficiencies.
• Partners with other Content teammates to fill gaps in work areas during times of high-volume content needs. This includes backfilling the content responsibilities for the Sr. Manager, Content as needed.
• Assists with Destination Cleveland events as needed including press trips, FAM tours, event input sessions, activations, etc.
• Performs other duties as assigned by the Sr. Content Manager and Sr. Director of Content & Managing Editor, as well as the Chief Marketing Officer.
• Hybrid schedule. Expected to work a minimum of three (3) days in-office each week.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.The requirements listed below are representative of the knowledge, skill, and/or ability required.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

REQUIREMENTS

EXPERIENCE AND EDUCATION

• Minimum of 2-5 years of content marketing (or related) experience.

TECHNICAL SKILLS

• Proficient in AP Style writing and editing.
• Proficient in data analysis using Google Analytics.
• Proficient technology application skills: Advanced MS Office
• Familiarity with social media platforms (Facebook, Instagram, TikTok, LinkedIn).
• Familiarity with Search Engine Optimization (SEO).
• Familiarity with content management systems, Kentico preferred.
• Familiarity with digital asset management systems.
• Familiarity with editing applications such as CapCut and Canva.

COMMUNICATION SKILLS

• Possess expert-level written communications skills.
• Possess above-average editing skills.
• Possess strong verbal communications skills.

REASONING ABILITY

• Strong project management skills and ability to prioritize and manage multiple projects/responsibilities simultaneously while meeting stringent deadlines.
• Proven problem analysis and resolution at both a strategic and functional level; exceptional analytical skills.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
• Must be flexible and resourceful.

OTHER REQUIREMENTS

• Ability to frequently work flexible hours, including evenings and weekends
• Proficiency in social and digital marketing
• Outstanding organizational skills
• Strong team player
• Ability to work independently
• Ability to influence without authority
• Familiarity with the Cleveland area
• Knowledge of the internet
• Ability to set priorities and meet deadlines

PHYSICAL DEMANDS

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Viewing computer monitors
• Sitting
• Standing for community functions, presentations, etc.
• Ability to lift up to 25 pounds

WORK ENVIRONMENT

• Office environment; moderate noise
• Virtual; remote environment