Content & Social Media Manager

Groovy; Los Angeles (CA); Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

Performance bonus

Hybrid work

Job summary

Groovy is seeking a creator-at-heart to lead our social voice and content. You’ll plan strategy, produce content, and cultivate a community on Instagram, TikTok, and beyond, shaping the Groovy brand across platforms.

You’ll collaborate with founders and marketing to grow followers, engagement, and sales, while staying on brand and compliant. Role offers hybrid/on-site work with base salary and a performance bonus tied to results.

Qualifications

• 2+ years in social media, content creation or influencer marketing.
• Experience in beverage, wellness or lifestyle brands is a plus.
• Comfortable messaging creators, building relationships and representing a brand.
• Understand how TikTok and Instagram algorithms and trends work.

Responsibilities

• Build and own Groovy's social strategy for Instagram and TikTok and other social media platforms.
• Get on camera and appear regularly in content for the brand.
• Shoot, edit and post content every week, including Reels, TikToks, Stories, trends and behind-the-scenes clips.
• Manage the content calendar and keep posting consistent.
• Engage with followers and customers every day through comments, DMs, duets and stitches.
• Find, reach out to and build relationships with influencers, creators and affiliates.
• Support influencer campaigns, product seeding and TikTok Shop creator partnerships.
• Partner with the marketing team on launches, campaigns, events and promotions.
• Track performance, report what's working and keep improving based on the data.
• Stay on top of trends, sounds and culture, and move fast when the moment is right.
• Keep all content on-brand and compliant.

Skills

On-camera confidence

Video editing

Social media strategy

Influencer outreach

Organizational skills

Trend awareness

Beverage/lifestyle experience

Tools

CapCut

Premiere Pro

Job description

Location: Southern California (hybrid/on-site)

Type: Full-time · Pay: $65,000–$85,000 base + performance bonus

About Groovy

Groovy makes functional drinks, shots and gummies with research-backed ingredients. The products are bold and stylish, and they fit right into a night out, a night in and everything in between. We're founder-led, growing fast, and building a brand people want to be part of.

The Role

We're looking for a creator at heart who loves being on camera and lives on Instagram and TikTok. You'll be the face and voice of Groovy online. You'll plan the strategy, make the content, and build a real community of followers, customers and creators.

You'll work closely with our founders and marketing team to grow Groovy's following, engagement and sales on social.

What You'll Do

• Build and own Groovy's social strategy for Instagram and TikTok and other social media platforms.


• Get on camera and appear regularly in content for the brand.


• Shoot, edit and post content every week, including Reels, TikToks, Stories, trends and behind-the-scenes clips.


• Manage the content calendar and keep posting consistent.


• Engage with followers and customers every day through comments, DMs, duets and stitches.


• Find, reach out to and build relationships with influencers, creators and affiliates.


• Support influencer campaigns, product seeding and TikTok Shop creator partnerships.


• Partner with the marketing team on launches, campaigns, events and promotions.


• Track performance, report what's working and keep improving based on the data.


• Stay on top of trends, sounds and culture, and move fast when the moment is right.


• Keep all content on-brand and compliant.

Who You Are

• Confident and natural on camera, with real personality.


• A strong creator who can shoot and edit short-form video on your own (CapCut, Premiere, or similar).


• You understand how TikTok and Instagram algorithms and trends work.


• Comfortable messaging creators, building relationships and representing a brand.


• Organized, self-driven and quick to execute.


• A good eye for style, aesthetics and what feels current.


• 2+ years in social media, content creation or influencer marketing. Experience in beverage, wellness or lifestyle brands is a plus.


• Bonus: an existing personal following, TikTok Shop experience, or experience with paid social.

What Success Looks Like First 90 Days

• Learn the Groovy brand, products, voice and audience inside and out.


• Present a social strategy for Instagram and TikTok covering content pillars, posting cadence and goals.


• Post consistently: 4–5 times a week on Instagram (Reels, carousels and Stories every day) and 5–7 times a week on TikTok.


• Become a recognizable on-camera face for Groovy.


• Grow Instagram to 2,500 followers and TikTok to 5,000.


• Send product to 300+ creators and sign 15–20 creator or affiliate partners.


• Get at least one video to 50,000+ views.


• Respond to comments and DMs within 24 hours.


• Set up monthly reporting on followers, engagement, reach and traffic to the site.

First Year

• Grow Instagram to 15,000 followers and TikTok to 30,000.


• Keep average engagement at 3–5% on Instagram and 5%+ on TikTok.


• Build a network of 75–100 active creators and affiliates posting about Groovy, with 10–15 core partners posting every month.


• Get at least three videos to 250,000+ views, and one to 1 million+.


• Make social a measurable source of website and TikTok Shop sales.


• Create a repeatable content system the team can grow with.


• Help make Groovy a brand people recognize and talk about.


• Base salary: $65,000–$85,000, depending on experience and portfolio.


• Performance bonus: Up to $10,000 a year, tied to follower growth, engagement, creator partnerships and sales driven by social.


• Creative freedom: Real ownership over the brand's voice on social.


• Growth: A chance to grow into a larger marketing leadership role as the company scales.