Content Producer

Yardsale Equipment Company; San Francisco (CA); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Unlimited PTO

Health, dental, and vision insurance

401(k)

Pro deals and free gear

Employee discount and free coffee

Job summary

Yardsale Equipment Company is seeking a creative content producer based in San Francisco to engage with the brand's audience through social media content. The ideal candidate has 1-2 years of experience in brand marketing, excels in video editing and social media strategies, and has strong design skills. This role offers an initial contract to hire position with a competitive hourly rate and full-time salary range of $70k-$80k after evaluation. Benefits include unlimited PTO, health insurance, and exclusive discounts.

Qualifications

• 1-2 years of experience in brand or social media marketing, preferably with consumer brands.
• Strong knowledge of social media platforms, tools, and trends.
• Personal passion for outdoor activities like trail running or climbing is a plus.

Responsibilities

• Manage the content calendar for Yardsale and Double Black.
• Create social content ideas that fit the marketing calendar.
• Shoot and edit content onsite in our studio and retail shop.

Skills

Social media marketing

Content editing

Design skills (InDesign/Figma)

Video editing (CapCut)

Understanding of digital culture

Job description

For those who aren’t striving to be the best or fastest on the mountain, Yardsale is a different kind of outdoor brand that designs elevated gear and accessories packed with clever features that simplify your day outside, whether you’re on the ski mountain, on the trail, or at the airport en-route to your next big adventure. Since launching in November 2023, we’ve grown 200% year over year and have expanded to design products across equipment, luggage, and apparel.

Job Description

We’re looking for a creative and self-motivated content producer to join our small but growing team. This is a unique opportunity to help scale Yardsale’s brand as we continue to grow over the next 3-5 years.

This role is ideal for someone who is highly creative, extremely organized, and loves producing content in a fast paced work environment. You will work closely with the co-founders onsite in San Francisco.

You Will

• Operate and maintain the content calendar across core brand content channels for Yardsale and Double Black, our coffee shop
• Develop creative social content ideas and campaigns that align with our marketing and product launch calendar
• Concept + shoot content onsite in our design studio and coffee shop/retail store
• Edit videos and manage additional freelance editors as needed
• Work closely with our paid media consultant to convert high-performing organic content into paid channels
• Collaborate with the founders on ideas for their personal social content

You Are

• Extremely online, ahead of trends, and fluent in digital culture, design, and consumer behavior
• Execution-oriented and can work quickly on a deadline.
• Organized and detail-oriented, with the ability to manage multiple projects.
• Analytical in nature.
• Creative! We try to go where other traditional outdoor brands don’t and want this to span across everything we do, including product, operations, and marketing
• Excited to work at an early-stage brand where things change season-to-season

Basic Qualifications

• 1-2 years of experience in brand or social media marketing (experience in the outdoor industry is not a requirement but consumer brand experience is preferred)
• Strong knowledge of social media platforms, tools, and trends
• Strong willingness to learn and lean in depending on the company’s needs season-by-season
• Strong understanding of how each content channel maps to the full marketing funnel
• A personal connection to and understanding of outdoor activities (trail running, climbing, skiing, etc.) is a big plus

Must-Haves

• You must live in San Francisco and be available to come into our Cole Valley, SF office 5 days a week (with flexibility)
• Strong instincts for what works on TikTok and Instagram
• Strong basic design skills in InDesign/Figma, and video editing in CapCut (this is a must)

Benefits + Other Details

• This position will be contract to hire at $34-$39/hour to begin with the opportunity for a full-time offer after two months
• Full-time salary range $70k-$80k depending on experience
• Unlimited PTO
• Health, dental, and vision insurance
• 401(k)
• Access to outdoor industry pro deals + free gear
• Yardsale employee discount + free coffee at our coffee shop, Double Black

Yardsale is committed to building a diverse and inclusive team. We believe that different perspectives make better products and stronger communities. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, disability, veteran status, or any other protected characteristic protected by California or federal law.