Content Marketing Specialist

AMF Bakery Systems; Richmond (VA); On-site; USD 70,000 - 80,000; Full time

Job summary

AMF Bakery Systems is hiring a Content Marketing Specialist to create engaging content across its brands. Located in Richmond, Virginia, the role involves producing digital content, supporting lead generation campaigns, and collaborating with marketing teams to enhance brand messaging.

The ideal candidate should have a bachelor’s degree in Marketing or related fields and at least two years of experience in content creation. They will contribute to AMF’s mission of delivering exceptional bakery solutions and supporting customer success.

Qualifications

• Minimum of 2+ years of experience in marketing or content creation.
• Hands-on experience creating content for various digital channels.
• Basic understanding of SEO and content performance metrics.

Responsibilities

• Create engaging content across digital platforms including blogs and social media.
• Support online marketing campaigns for lead generation.
• Collaborate with Product Marketing Managers on compelling content.

Skills

Content Creation

Digital Marketing

Communication Skills

Creativity

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

Video Editing Software

Job description

About AMF

AMF Bakery Systems is the world's largest manufacturer of high-speed bakery equipment. We provide complete automated bakery solutions for numerous categories, including Soft Bread and roll, Artisan Bread, Cake and Pie, Pizza and Flatbread and Pastry and Croissant. AMF is part of the Markel Food Groups, the leading equipment supplier to food manufactures around the world.

Our culture and shared values are spelled out in "The Markel Style" as we encourage and recognize teammates that bring these values to life each day. With the style as our guide, our teams pursue excellence while keeping a sense of humor. Seeking to know our customers' needs, we aim to build financial value for our shareholders while sharing success with others and winning together. We are inspired to work hard and encouraged to challenge management to find better ways of doing things. At AMF, we believe in fostering the professional development and personal potential of our diverse workforce.

If you're searching for the next company to call home, AMF Bakery Systems provides a teammate-centered culture with exciting career growth opportunities. We strive to build extraordinary teams by seeking out a wide range of talent, experiences, and diverse backgrounds. Diversity of thought and the collaboration of various life experiences are what drive growth and innovation at AMF.

Position Summary

The Content Marketing Specialist creates engaging, high-quality content across AMF's family of brands and customer care services. This role brings creativity, curiosity, and strong execution skills to translate complex B2B solutions into compelling stories across digital channels throughout the Americas region that attract, engage, and convert the right bakery customers. Positioned within the global marketing organization and reporting to the VP, Global Marketing, the Content Marketing Specialist translates strategic inputs from product marketing and sales into compelling, consistent content, while coordinating with regional content peers to ensure alignment, reuse of core assets, and consistency of messaging across regions. This role works with a collaborative team of marketing professionals inclusive of regional marketing leaders, content marketing, creative services, and digital marketing to develop and execute multi-channel marketing campaigns and promotional initiatives. The Content Marketing Specialist brings the global marketing strategy to life throughout the Americas, ensuring key markets are supported with relevant, performance-driven content.

Key Responsibilities

• Content Creation & Storytelling
  • Create and distribute engaging content across digital platforms inclusive of AMF products, services, teammate testimonials, and customer success stories
  • Produce and adapt content formats including:
    • Blogs
    • Whitepapers or downloadables
    • Social media
    • Paid campaign assets
    • Videos (shooting, editing, publishing)
    • Sales presentations
    • Recruitment materials
  • Learn the business of our bakery customers and translate that knowledge into content that attracts similar customers
  • Bring creativity and experimentation to the team to launch digital content that differentiates AMF from competition and garners attention quickly
  • Repurpose, localize, and adapt core product content to support regional needs without duplicating efforts globally
  • Participate in global content planning, idea sharing, and continuous improvement discussions
• Lead Generation
  • Support the development and execution of online marketing campaigns to generate marketing-qualified leads
  • Partner with the Digital Marketing Manager to distribute content across digital channels and marketing automation platforms
  • Optimize content for performance across channels, formats, and audiences
• Sales & Product Marketing Support
  • Collaborate with Product Marketing Managers to turn product positioning, value propositions, and go-to-market strategies into compelling content that supports the sales funnel
  • Support sales enablement with dynamic presentations, customer case studies, product brochures, and high-impact campaign materials
  • Help ensure content consistency across all brands and customer touchpoints in alignment with AMF Brand Guidelines
  • Help manage the sales portal and other digital tools to ensure accessible content to all sales managers
  • Maintain organized content libraries, calendars, and asset workflows
• Effectiveness & Continuous Improvement
  • Track and report on basic content performance metrics for the Americas region
  • Share performance insights and learnings with global content peers to improve content effectiveness across regions
  • Drive continuous improvement efforts of content workflows and standards

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business or related field
• Minimum of 2+ years of experience in marketing or content creation
• Clear written and verbal communication with strong proofreading skills and attention to detail
• Hands on experience creating video content, social media campaigns, website and blog content, and email marketing campaigns
• Strong customer focus with competency managing competing priorities and expectations
• Creative mindset with the ability to use tools such as Adobe Creative Suite, Canva, video editing software, or similar
• Curious, proactive, independent, and eager to learn in a B2B, technical environment
• Excellent communication, storytelling, and stakeholder influence skills
• Basic understanding of SEO and content performance metrics
• Familiarity with digital marketing platforms (CMS, email marketing tools, social scheduling tools, marketing automation)

Company Overview

Bakeries around the world partner with AMF Bakery Systems for best-in-class unit equipment and complete system solutions that drive enduring success. We work alongside our customers to produce better food for families around the world while creating better lives for our teammates, families, customers, and communities. Through our unified family of brands, inclusive of AMF Fusion, AMF Tromp, AMF Flex, AMF BakeTech, AMF Den Boer, AMF Convay, AMF PackTech, and AMF Workhorse, specialized experts deliver continuous innovation from mixer to marketplace, improving efficiency, reducing waste, and enhancing product quality across every step of the baking process. We develop fully integrated production lines for a wide range of baked goods including soft bread and buns, artisan bread and rolls, pizzas, flatbreads, cakes, pies, pastries, croissants, and more. Headquartered in Richmond, Virginia, AMF delivers localized support, globally, with manufacturing, sales, and support locations throughout the USA, Canada, Mexico, United Kingdom, the Netherlands, China, and Singapore. AMF is proudly a Markel Group company.

Salary: $70000 - $80000 per year