Content Marketing Specialist

Gomotive; Austin (TX); Hybrid; USD 61,000 - 72,000; Full time

Benefits offered by this job

Health benefits

Dental & vision

401k

Paid time off

Job summary

Motive is seeking a Content Marketing Specialist to produce high-quality blog content, support content programs, and help optimize content operations. This role sits within the Content Marketing team and partners with cross-functional teams to create engaging content that meets standards and pushes creativity.

You will write about customer stories, industry verticals, product features, and SEO-optimized topics, while exploring AI-assisted workflows to scale production and track performance to

Qualifications

• 2+ years of content marketing or editorial experience with a portfolio demonstrating strong research and writing across B2B topics
• Ability to produce clear, well-structured, accurate content on complex or technical subjects
• Solid understanding of SEO and AEO principles is a nice-to-have
• Highly organized and deadline-oriented with multi-project management
• Comfort using data and research tools to inform content decisions and measure performance
• Early adopter mindset and curiosity about AI tools to improve output quality or process efficiency
• Strong collaboration skills across PMM, SEO, campaigns, and other teams
• Familiarity with the physical operations, fleet management, or transportation space is a plus
• LOCATION: Must be in the Austin, Texas areas (2 days a week in the office)

Responsibilities

• Write and publish high-quality blog content focused on customer stories, industry verticals, product features, SEO- or AEO-optimized topics
• Support execution of content across cross-functional programs with partner teams
• Explore AI-assisted workflows to scale content production and identify high-value proof points
• Participate in content planning with research-backed topic and format recommendations
• Track content performance and use data to refine future production priorities

Skills

Content marketing

Editorial

SEO knowledge

Data-driven

Project management

Collaboration

AI tools

Tools

CMS

SEO tools

Analytics platforms

AI tools

Job description

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

The Content Marketing Specialist executes high-quality content that drives organic search visibility, supports content operations and programs, and brings an open, builder-oriented mindset to understanding Motive’s industry, customers, and content needs. This role sits within the Content Marketing team and is responsible for producing blog content, supporting content marketing programs by working with cross-functional partners to create content that maintains our standards and pushes our creativity, and identifying and building workflows that improve how the team manages content operations.

At this level, you're producing high-quality content and you're asking how the production process itself can be made smarter, more scalable, and more impactful. You work with structure and supervision, and you're actively building toward the point where you're solving problems before they're handed to you.

What You'll Do:

• Write and publish high-quality blog content focused on customer stories, industry verticals, product features, SEO- or AEO-optimized topics, and more
• Support the execution of content across Content Marketing’s cross-functional programs, including supporting some combination of product marketing, demand generation, corporate campaigns, and customer marketing.
• Explore AI-assisted workflows to improve the team's ability to scale content production, recycle assets reliably, and identify high-value customer proof points
• Participate in content planning processes, contributing research-backed recommendations on topics, content formats, and production priorities
• Track content performance for published pieces, using data to refine approach and inform future production priorities

What We're Looking For:

• 2+ years of content marketing or editorial experience, with a portfolio that demonstrates strong research and writing skills across B2B topics; or equivalent professional experience in content-adjacent fields (communications, journalism, etc.)
• Demonstrated ability to produce clear, well-structured, accurate content on complex or technical subjects, particularly at the intersection of industry verticals and technology
• Solid understanding of SEO and AEO principles, with experience applying them in editorial planning or content production a nice to have
• Highly organized and deadline-oriented, with the ability to manage multiple projects and surface dependencies before they become problems
• Comfort using data and research tools to inform content decisions, identify gaps, and measure performance
• Early adopter mindset — curiosity about AI tools and a track record of testing and implementing new approaches to improve output quality or process efficiency
• Strong collaboration skills; comfortable working across PMM, SEO, campaigns, and other teams to gather information, align on priorities, and keep projects on track
• Familiarity with the physical operations, fleet management, or transportation space is a plus
• LOCATION: Must be in the Austin, Texas areas (2 days a week in the office)

Pay Transparency

Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits

The base compensation range for this role is: $61,000 — $72,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.

All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.