Content Marketing Manager

Mimecast North America, Inc.; Lexington (MA); Hybrid; USD 132,000 - 198,000; Full time

Benefits offered by this job

Benefits

Job summary

Mimecast North America, Inc. is hiring a Content Marketing Manager, hybrid in Lexington, MA or Remote USA, to shape content strategy across demand generation, thought leadership, and organic search.

You’ll own the editorial calendar, coordinate with growth, product marketing, brand and customer marketing, translate cybersecurity topics for IT buyers, and manage freelance writers with AI-enabled workflows. The role emphasizes editorial quality, collaboration, and measurement of content impact,

Qualifications

• Content marketing experience with strategy formation and multi-channel execution.
• Excellent writing and editorial judgment; explain technical topics clearly.
• Track record in supporting demand gen and brand awareness.
• Ability to manage briefs and stakeholders across multiple workstreams.
• Hands-on use of AI tools in content workflows with judicious human review.
• Familiarity with marketing automation and CRM tools.

Responsibilities

• Help develop the content strategy, audience mapping, content mix, channel priorities, quality standards, and measurement; turn gaps across the buyer journey into a prioritized roadmap.
• Shape editorial decisions by testing briefs against a clear strategic rationale and proposing alternatives when needed.
• Create campaign content such as eBooks, white papers, landing pages, and emails, partnering with growth to connect assets to buyer journey stages and pipeline goals.
• Translate complex cybersecurity topics into clear content for IT and security buyers, working with the SEO team to incorporate search intent, keyword priorities, and organic performance data.
• Own the editorial calendar across blog, long-form, and contributed content; develop articles, bylines, and point-of-view pieces with internal subject-matter experts.
• Keep the editorial voice aligned with Mimecast's brand and Work Protected narrative, and collaborate with product marketing on solution messaging and launches and with communications and social teams on distribution.
• Brief and manage freelance writers and agencies as needed.
• Use AI across research, drafting, optimization, repurposing, and performance analysis; help develop workflows, prompting practices, review processes, and guardrails that increase output without sacrificing quality.

Skills

Content marketing

Strong writing

Editorial judgment

Demand generation

Brand awareness

Project management

AI in content workflows

Marketing automation

CRM tools

Job description

Content Marketing Manager - hybrid based in Lexington, MA or Remote USA

About Mimecast

The work people build is worth protecting, and it's harder to protect than it used to be. AI agents now move at machine speed with human-level access, and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast, go big, and always demand more of ourselves. We work hard, deliver, and repeat. We grow with real determination and put success well within reach. We push each other to be better and expect to be pushed back, in a community built on respect, where everyone is counted. Work Protected.

Overview

Content helps make Mimecast's mission to secure the humans, data, and AI that modern work depends on resonate in the market. As Content Marketing Manager, you'll help shape the content strategy and bring it to life across demand generation, thought leadership, and organic search. This is a foundational hire in a content function being built from the ground up: you'll help decide how the content engine works, what it prioritizes, and how success is measured. You'll work across growth, product marketing, brand, and customer marketing, using AI to accelerate the work without compromising human judgment or editorial quality.

What You'll Do

• Help develop the content strategy, including audience mapping, content mix, channel priorities, quality standards, and measurement; turn gaps across the buyer journey into a prioritized roadmap.
• Shape editorial decisions by testing briefs against a clear strategic rationale and proposing alternatives when needed.
• Create campaign content such as eBooks, white papers, landing pages, and emails, partnering with growth to connect assets to buyer journey stages and pipeline goals.
• Translate complex cybersecurity topics into clear content for IT and security buyers, working with the SEO team to incorporate search intent, keyword priorities, and organic performance data.
• Own the editorial calendar across blog, long-form, and contributed content; develop articles, bylines, and point-of-view pieces with internal subject-matter experts.
• Keep the editorial voice aligned with Mimecast's brand and Work Protected narrative, and collaborate with product marketing on solution messaging and launches and with communications and social teams on distribution.
• Brief and manage freelance writers and agencies as needed.
• Use AI across research, drafting, optimization, repurposing, and performance analysis; help develop workflows, prompting practices, review processes, and guardrails that increase output without sacrificing quality.

What You'll Bring

• Content marketing experience with the autonomy to shape strategy and execute across multiple channels; experience in B2B tech or cybersecurity is particularly useful.
• Strong writing and editorial judgment, including the ability to make technical concepts accessible without losing their meaning.
• A track record of creating content that supports demand generation and brand awareness.
• The ability to manage briefs and stakeholders, challenge unclear direction constructively, and keep multiple workstreams moving without heavy oversight.
• Hands‑on use of AI tools in content workflows, with sound judgment about where AI helps and where human review is essential.
• Familiarity with marketing automation and CRM tools.

The base salary range for this position is $132,000-$198,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills. Final offers will reflect these considerations and may vary accordingly.

Belonging at Mimecast

Cybersecurity is a community effort. That's why we're committed to building an inclusive, diverse community that celebrates and welcomes everyone - unless they're a cybercriminal, of course.

We're proud to be an Equal Opportunity and Aff…

We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won't affect your application.

If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing [e-mail].

Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.