Content Marketing Manager

Gondola; Lexington (KY); On-site; USD 50,000 - 70,000; Full time

Job summary

A Minor League Baseball team in Lexington, Kentucky, is looking for a Content Marketing Manager. This role involves managing social media channels, creating engaging content, and overseeing the team website. Candidates should have experience in social media management and graphic design, preferably within the sports industry. This full-time role requires working on game nights and special events. A great opportunity for those passionate about baseball and brand engagement.

Qualifications

• Minimum (2) years of previous social media management and content creation experience.
• Minimum (2) years of graphic design experience preferred.
• Experience in Minor League Baseball or other professional sports preferred.
• Bachelor’s Degree in a related field from an accredited university or college.

Responsibilities

• Manage social media channels during baseball games and events.
• Create engaging content to enhance brand visibility.
• Collaborate with marketing department for paid social media campaigns.
• Maintain website with up-to-date information and SEO strategies.
• Assist with keeping the team website up to date with events, offers, and promotions.
• Support graphic design needs and maintain brand consistency.

Skills

Social media management

Content creation

Graphic design

Analytics and reporting

Education

Bachelor’s Degree in related field

Tools

Adobe Suite

Job description

# Content Marketing Manager## •### @lexingtonlegendsPosted on 10/21/2025•Full-time## Job DescriptionOverview: The Lexington Legends are looking for a Content Marketing Manager who wants to “Be a Legend” working in Minor League Baseball. This role will be responsible for communicating the Lexington Legends brand to its fan base through all relevant media, including but not limited to: social media, website and email, as well as keeping them in the know of games and other events throughout the baseball season and off-season. Working in baseball is FUN, exhilarating, high-energy, and endlessly fascinating. We’d love to have someone that thrives in that environment, and one who wants to dig in with the team, take care of our brand on the website and social media, and even take a few swings for the fences with engaging content. You will report to the General Manager of the Lexington Legends, who will welcome your voice and your vision in the role. This position is full-time and is based in Lexington, KY. Working game nights and additional special events is required.Roles and Expectations:* During the baseball season, the primary role is the “boots on the ground” for our social media channels during baseball games and special events. You will spearhead the creation of content for social media, capturing one-of-a-kind moments and giving our audience a special peek into our Legendary game experience. We invite this role to explore their creative vision. If this doesn’t energize you, it might not be the role for you.* Beyond the events of the season, you are the manager and moderator of our social channels. This role will need to engage with fans, seek out relevant conversations to join, and field requests for information. This means you are the caretaker of our voice on social media, engaging with fans in a fun, energetic and inquisitive manner. This is fun too, with a touch of administrative work along with it.* This role will collaborate with our marketing department to maintain, manage and amplify paid social media campaigns.* This role will help plan the social media strategy and communicate ways to improve it as you see fit.* This role’s ultimate KPIs will be to contribute to the growing Lexington Legends brand, increase brand engagement and thereby help raise brand awareness to drive game attendance. This is in conjunction with the overall Marketing Strategy led by our Director of Marketing. Social media is one of the most visible aspects of branding, and it’s your job to caretake the brand and help push it forward.* The Content Marketing Manager will assist with Proof of Performances for team sponsors. With a strong focus on analytics and advertising visibility in posts and content, this role will provide screenshots and data related to all sponsored content as well as organic visibility, i.e. outfield wall signs in the background of pictures and videos posted to social channels.* This role will also manage the team website, keeping it up to date with valuable information about events, special offers, and promotions. With a focus on installing SEO-boosting tactics and optimizing the fan experience while using the site.* This position will work closely with our Director of Video Production to ensure that the standard of game day production and in game entertainment is upheld to the highest standard of Temerity Baseball.* Graphic Design experience is required. This role will assist in the graphic design needs of the team. Understanding of Adobe Suite preferred.QUALIFICATIONS:* Required - Minimum (2) years of previous social media management and content creation experience* Preferred - Minimum (2) years of graphic design experience* Preferred - Experience in Minor League Baseball or other professional sports* Preferred - Bachelor’s Degree in a related field from an accredited university or collegeWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.LocationOn-siteLexington, KentuckyPayPay not disclosedSimilar roles/responsibilitiesSocial Media ManagerContent ManagerSocial Media Strategist