Content Marketing Manager

Chiesi USA, Inc.; Cary (NC); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Chiesi USA in Cary, NC is seeking a Content Marketing Manager to lead executional, derivative, and maintenance work for assigned brands within a regulated environment.

You will manage promotional assets, campaign updates, field tools, digital tactics, and review-ready deliverables from intake to completion, partnering with product managers, agencies, and cross-functional teams to ensure on-scope, on-time delivery.

Qualifications

• Bachelor’s degree in marketing, communications, life sciences, or related field.
• 4–5 years of experience in pharmaceutical, biotech, medical device, healthcare marketing, or regulated environment.
• Experience with promotional material development, PRB/MLR review, campaign execution, field materials, digital tactics, or multichannel marketing.
• Experience working with agencies, freelancers, and cross-functional execution partners.

Responsibilities

• Lead execution of brand initiatives including emails, digital content, sales materials, campaign updates, and other promotional assets.
• Manage projects from intake through delivery, including scope, requirements, stakeholder alignment, approvals, timelines, risks, and closeout.
• Translate Product Manager direction into deliverables and elevate decisions related to strategy, messaging, claims, prioritization, or budget.
• Facilitate project status meetings, drive accountability, and resolve issues impacting timing, quality, scope, or budget.
• Ensure all deliverables align with approved strategy, brand standards, compliance requirements, and business objectives.

Education

Bachelor’s degree

Tools

Smartsheet

Veeva PromoMats

CRM

Marketing automation

Job description

Chiesi USA

Chiesi USA

Chiesi USA is a commercial affiliate of the Chiesi Group. Chiesi is an international research-focused biopharmaceutical group with 90 years’ experience, operating in more than 30 countries, with its Headquarter in Parma, Italy. More than 8,000 employees across the group are united by a singular purpose: promoting a healthier world for our people, patients, and the planet. This is what drives us as we research, develop, and market innovative drugs across our main therapeutic areas. Discover more here.

At Chiesi we are thinking generations ahead, driving sustainable innovation with purpose. This fosters a culture of reliability, transparency, and ethical behavior at every level. As a Benefit Corporation and a certified B Corp, we have embedded sustainability in our bylaws and continuously measure our impact.

Diversity and inclusion are at the heart of who we are. We believe our differences make us stronger. We are a vibrant ecosystem of passionate, talented individuals united by strong values, each bringing unique perspectives that help us to continuously challenge the status quo for the better.

Who We Are Looking For

This is what you will do

The Content Marketing Manager supports the U.S. CARE Marketing Team by leading executional, derivative, and maintenance work for assigned brands. This role helps bring approved brand strategy to life by managing promotional assets, campaign updates, field tools, digital tactics, and review-ready deliverables from intake through completion. The role partners closely with Product Managers, Project Coordination, Marketing Communications, Digital Marketing, agencies, freelancers, and review teams to ensure assigned work is delivered on scope, on time, and in alignment with brand, regulatory, and business requirements. Success in this role requires strong project ownership, attention to detail, sound executional judgment, and the ability to move work forward while knowing when Product Manager direction is needed. The Manager, Brand Marketing Execution plays an important role in creating executional consistency, strengthening promotional review readiness, supporting field and campaign needs. This is an opportunity to contribute to a high-performing CARE marketing organization by ensuring brand execution is clear, coordinated, compliant, and operationally efficient.

You’ll be responsible for:

• Brand Execution & Project Leadership
  • Lead execution of approved brand initiatives, including emails, digital content, sales materials, campaign updates, and other promotional assets.
  • Manage projects from intake through delivery, including scope, requirements, stakeholder alignment, approvals, timelines, risks, and closeout.
  • Translate Product Manager direction into actionable deliverables and elevate decisions related to strategy, messaging, claims, prioritization, or budget.
  • Facilitate project status meetings, drive accountability, and proactively resolve issues impacting timing, quality, scope, or budget.
  • Ensure all deliverables align with approved strategy, brand standards, compliance requirements, and business objectives.
• Agency, Review & Campaign Management
  • Manage agencies, vendors, and execution partners by providing clear briefs, feedback, priorities, and delivery expectations.
  • Lead PRB/MLR review execution, including submission preparation, annotations, comment resolution, approvals, and final release coordination.
  • Maintain quality and compliance across claims, references, documentation, version control, and promotional review requirements.
  • Partner with Marketing Communications and cross-functional teams to improve execution, review readiness, and operational effectiveness.
  • Coordinate campaign activation, measurement, reporting inputs, and handoffs across digital, CRM, operations, and reporting teams.
  • Capture campaign insights, field feedback, and performance learnings to drive continuous improvement.
• Financial Management & Development
  • Manage project budgets, estimates, SOWs, purchase orders, invoices, vendor documentation, and spend tracking.
  • Partner with Product Managers, Finance, Procurement, and agencies to ensure effective budget and resource management.
  • Escalate significant budget, investment, timeline, or scope decisions as needed.
  • Support project closeout activities, including documentation, invoice reconciliation, and asset handoff.
  • Build leadership, project management, and digital marketing capabilities through ongoing development and learning opportunities.

You will need to have

• Bachelor’s degree required, preferably in marketing, communications, business, life sciences, or a related field.
• Minimum 4-5 years of experience in pharmaceutical, biotech, medical device, healthcare marketing, marketing operations, agency account management, or another regulated environment.
• Experience with promotional material development, PRB / MLR review, campaign execution, field materials, digital tactics, or multichannel marketing.
• Experience working with agencies, freelancers, creative partners, internal production teams, or cross-functional executional partners.
• Strong project management skills, with demonstrated ability to manage multiple priorities, deadlines, inputs, feedback cycles, and stakeholders.
• Experience preparing materials for regulated review, including annotations, references, routing, comment resolution, and approval tracking.
• Strong written and verbal communication skills, with the ability to provide clear direction, summarize decisions, and elevate issues appropriately.
• Strong attention to detail and ability to maintain quality in a fast-paced, deadline-driven environment.

We would prefer for you to have

• Familiarity with Smartsheet, Veeva PromoMats, CRM, marketing automation, digital asset management systems, or related marketing operations tools.
• HCP marketing, hospital product, acute care, or specialty pharmaceutical experience.

Location

Hybrid position based in Cary, NC.

What we offer

No matter where your path starts at Chiesi, it leads to inspiring possibilities. Your future is our focus, and we are committed to nurturing your development in our dynamic, friendly environment with access to resources and training every step of the way. We provide top-class benefits, including comprehensive healthcare programs, work-life balance initiatives, and robust relocation support. Our salary package is competitive, comprising a basic salary, performance bonuses, and benefits benchmarked against the external market. Additionally, we offer flexible working arrangements, remote work options, and tax assistance services for foreign colleagues, all designed to help you thrive.

Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, marital status, veteran status, or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.