Content Marketing Manager

sourcingcour; Austin (TX); Hybrid; USD 106,000 - 143,000; Full time

Job summary

Coursera + Udemy is seeking a strategic Content Marketing Manager to lead enterprise content campaigns across industries and personas. You will craft assets from data reports to ebooks and webpages while collaborating with marketing, sales, and leadership to align on messaging and impact.

The role emphasizes storytelling with content, data-driven decisions, and a collaboration-heavy environment reporting to the senior manager of enterprise content marketing.

Qualifications

• 5+ years in enterprise content marketing and full-funnel campaigns.
• Proven writer of e-books, reports, videos, and web pages.
• Experience using AI-powered tools to scale content production.
• Understanding of SEO/AIO/GEO content creation best practices.
• Experience handling multiple projects and aligning stakeholders across marketing.

Responsibilities

• Define and outline content marketing assets reflecting goals, themes, and personas.
• Review and edit content to ensure consistency in messaging, style, voice, and tone.
• Create assets including data reports, e-books, visuals, videos, articles, webinars, and webpages.
• Collaborate with product marketing, regional marketing, demand gen, sales, and creative teams.
• Support quarterly editorial calendar planning for content marketing.

Skills

Content marketing

Copywriting

SEO/Content strategy

AI content tools

Cross-functional collaboration

Education

Bachelor's Degree in English, Communication, Journalism

Tools

AI tools

SEO tools

Job description

About Coursera + Udemy

Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world's most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog .

Why join us now?

AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them.

Shape what comes next

By joining our team, you'll have the opportunity to reshape how the world learns and applies skills-and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.

Location

Coursera + Udemy lets you choose the best way to work, whether it's from home, an office, or a collaboration space. We're a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones - creating opportunities for teams to come together. If you're ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, .

Job Overview

Coursera is looking for a strategic Content Marketing Manager to lead various content marketing initiatives related to the industries and personas we serve in Coursera's enterprise marketing programs. The ideal candidate will have experience developing high-performing content assets tailored to specific audiences and buyers, across a range of formats, including data reports, e-books, videos, and webpages. Strong communication and collaboration skills are required to drive alignment across the marketing, sales, and leadership teams. You are a creative individual who is motivated to tell impactful stories with content and are comfortable analyzing data to inform your strategies. The role reports to the senior manager of enterprise content marketing and is a highly cross-functional position.

Responsibilities

• Conceptualize and define content marketing assets that reflect our goals, campaign themes, and target personas. Develop project briefs, messaging, and detailed outlines for content assets.
• Flex between strategist, writer, and editor by reviewing all content deliverables and authoring content as needed.
• Create a wide range of content assets, including data reports, e-books, short-form visuals, videos, articles, webinars, and webpages for priority industries and personas.
• Partner with product marketing, regional marketing, demand generation, customer marketing, sales, and creative to drive alignment on content topics.
• Review and edit all content to ensure it is consistent with Coursera's messaging, style, voice, and tone, and support quarterly editorial calendar planning for content marketing.

Basic Qualifications

• 5+ years of experience in content marketing, preferably in a B2B/enterprise environment creating content assets and strategies for full-funnel marketing campaigns.
• Strong writer with a demonstrated history of producing a variety of content, such as e-books, data reports, videos, and webpages.
• Experience using AI-powered tools to improve efficiency and scale content production.
• Understanding of SEO/AIO/GEO content creation best practices
• Experience handling multiple projects at once and driving alignment with stakeholders across marketing disciplines, sales, and brand & creative.
• Bachelor's Degree in English, Communication, Journalism, or a related field.

Preferred Qualifications

• Experience creating content tailored to specific audiences (by industry, persona, vertical).
• Comfortable creating both thought leadership content and product-feature content.
• A demonstrable understanding of the evolving ed-tech landscape and the future of learning.
• Strategic, metrics-driven mindset balanced with a passion for creative problem-solving.
• Agency experience.

Compensation

This role is available in the following US Pay Zones:

• US Zone 3: $114,400 - $143,000
• US Zone 4: $106,400 - $133,000

At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

US Pay Zones

• US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
• US-Z4: AK, AZ, DE, FL,

If this opportunity interests you, you might like these courses on Coursera:

• B2B Marketing
• Generative AI for Marketers Specialization
• Compensation: