Content Marketing Coordinator

Journeyman Distillery; Three Oaks (MI); Hybrid; USD 45,000 - 65,000; Full time

Job summary

Journeyman Distillery in Three Oaks, Michigan and Valparaiso, Indiana, seeks a Content Marketing Coordinator to bring the Journeyman brand to life through photography, video, writing, and digital content across marketing channels.

Working with the Marketing Manager, you will plan, produce, organize, and distribute original content that builds brand awareness, drives engagement, and supports business objectives while balancing hands‑on creation with project coordination across locations.

Qualifications

• Bachelor’s degree in Marketing, Communications, Photography, Film/Video, or related field preferred.
• Portfolio demonstrating photography and videography capabilities required.
• Strong copywriting, editing, and proofreading skills.
• Experience producing vertical and short-form video for social media.
• Experience creating content for hospitality or experiential brands is a plus.

Responsibilities

• Plan, photograph, film, edit, and deliver original content for social media, website, email, advertising, and campaigns.
• Produce photography and video highlighting Journeyman spirits, cocktails, food, events, and experiences.
• Write captions and campaign copy; develop pre-production materials.
• Coordinate shoots across Journeyman locations and collaborate with designers and departments.
• Maintain and organize Journeyman’s asset library and stay on brand across channels.

Skills

Photography

Videography

Writing

Editing

Content strategy

Social media

Education

Bachelor’s degree in Marketing

Portfolio demonstrates photography and videography

Tools

Adobe Lightroom

Adobe Photoshop

Premiere Pro

Final Cut Pro

DaVinci Resolve

Job description

Are you a content creator who always creates with the brand and the guest experience in mind? Are you driven to do what it takes to produce great work? Do you enjoy a fast-paced role where no two days look exactly the same? Please read on!

Position Purpose: Bring the Journeyman brand to life through compelling photography, video, written storytelling, and digital content that showcases our spirits, people, places, and experiences.

The Content Marketing Coordinator is responsible for planning, producing, organizing, and distributing original content across Journeyman’s marketing channels. Working from the broader strategy and priorities established by the Marketing Manager, this position turns marketing initiatives into engaging visual and written content that builds brand awareness, drives engagement, and supports business objectives.

This is a hands‑on creative role requiring a balance of photography, videography, writing, social media, content planning, and project coordination across Journeyman’s locations and business areas.

All team members must uphold and embody Journeyman’s Core Values which represent the culture, attitude, and immediate priorities ensuring our cohesion and success.

GRIT MAKES GREAT

• We believe that no challenge is too big, and we take pride in hard work.
• Grit is our foundation - perseverance through adversity, strength in difficulty, and a relentless drive to succeed.
• Challenges are opportunities in disguise, and we welcome them with determination and resolve.
• Nothing great happens by taking the easy route.

ALWAYS A JOURNEYMAN, NEVER A MASTER

• Good enough' isn't in our vocabulary.
• We are committed to constant improvement and the pursuit of excellence in distilling, brewing, and hospitality.
• Mastery is a moving target - and we embrace the grind, knowing the journey itself is what pushes us forward.

1st CUSTOMER

• Exceptional service defines us - through every touchpoint, every day (362 a year), until the last second and beyond (59:59+).
• This mindset extends to how we treat vendors, partners, and each other.
• 1st Customer is our culture - and our legacy
• As storytellers and champions of Journeyman, we embody the values we stand for, through every interaction.

AMBASSADOR

• Taking pride and ownership in your work
• Engagement and active participation in your work and company activities
• Being a positive force in the workplace; creating a culture of positivity
• Extending common courtesy to self, employees, vendors, and guests
• Being an evangelist and promoter of the company and brand

Key Areas of Responsibility

1. Content Creation & Production | 40%

Outcome: Consistently produce high-quality, original visual and written content that tells the Journeyman story and supports established marketing priorities.

Responsibilities

• Plan, photograph, film, edit, and deliver original content for use across social media, website, email, advertising, public relations, print, and other marketing channels.
• Produce photography and video highlighting Journeyman spirits, cocktails, food and beverage, restaurants, brewery offerings, retail products, events, private events, experiences, people, partnerships, facilities, and behind-the-scenes operations.
• Produce engaging short‑form video, including Reels, social video, interviews, event recaps, educational content, product features, and behind‑the‑scenes storytelling.
• Photograph products and seasonal offerings for launches, campaigns, e‑commerce, menus, promotional materials, and media needs.
• Capture live events and guest experiences at Journeyman locations as needed, including occasional evenings and weekends.
• Edit and retouch photography and perform video post‑production to create polished, brand‑appropriate assets.
• Write and edit supporting marketing copy, including social captions, website content, email copy, product and event descriptions, and campaign messaging.
• Develop shot lists, creative concepts, production schedules, and other pre‑production materials.
• Maintain and organize Journeyman’s photography and video asset library.
• Proactively capture evergreen content to build a strong library of reusable brand assets.
• Maintain consistency with established brand voice, visual identity, and creative standards.

Outcome: Deliver relevant, engaging content consistently across appropriate marketing channels while adapting creative and messaging to each audience and platform.

Responsibilities

• Maintain and execute Journeyman’s organic social media content calendar.
• Schedule and publish approved content across social media platforms.
• Write engaging, brand‑appropriate captions and calls to action.
• Adapt photography, vide­eo, copy, and creative formats to the requirements and audiences of individual platforms.
• Coordinate content with product launches, events, distillery, restaurant, and brewery initiatives, seasonal campaigns, partnerships, and other marketing priorities.
• Support website and email marketing initiatives by supplying appropriate written and visual content.
• Update website content as assigned, including products, events, experiences, and promotional information.
• Engage appropriately with Journeyman’s online community and coordinate responses requiring input from other departments.
• Monitor platform trends, emerging content formats, and relevant cultural opportunities.
• Identify opportunities to repurpose successful content across multiple channels.

3. Campaign & Content Coordination | 20%

Outcome: Ensure Journeyman’s upcoming campaigns, events, products, and experiences have the creative content necessary to be marketed effectively and on time.

Responsibilities

• Work with the Marketing Manager to translate campaign strategies and business priorities into actionable content plans.
• Maintain visibility into upcoming product launches, events, promotions, partnerships, seasonal initiatives, and organizational priorities.
• Identify photography, video, copy, and other content needs in advance of campaign deadlines.
• Develop content plans, shot lists, schedules, and production timelines.
• Coordinate access to locations, products, food and beverage, team members, talent, props, and other resources required for content production.
• Collaborate with graphic designers to ensure photography, video, messaging, and design work cohesively across campaigns.
• Coordinate with departments throughout Journeyman to gather accurate information and necessary assets.
• Track assigned content projects, approvals, deadlines, and deliverables.
• Support external photographers, videographers, agencies, influencers, media, and creative partners when additional resources are required.
• Proactively identify stories and content opportunities across Journeyman rather than relying solely on assigned requests.

4. Content Performance & Optimization | 10%

Outcome: Use performance insights to continually improve the effectiveness of Journeyman’s content.

Responsibilities

• Monitor organic content performance across primary digital channels.
• Track agreed‑upon KPIs including reach, engagement, video views, clicks, audience growth, and other relevant content metrics.
• Identify high‑performing topics, formats, creative approaches, and storytelling opportunities.
• Provide regular observations and recommendations to the Marketing Manager.
• Apply performance insights to future content creation and distribution.
• Test new formats and creative approaches when appropriate.
• Stay informed of changing platform behaviors, content trends, and best practices.

Key Attributes

The ideal candidate demonstrates:

• Strong visual storytelling and creative instincts
• Photography and videography expertise
• Strong writing, editing, and proofreading skills
• Understanding of brand storytelling and marketing
• Excellent organization and time management
• Ability to manage multiple priorities and deadlines
• Initiative and a proactive approach to identifying content opportunities
• Strong interpersonal and communication skills
• Adaptability in a fast‑paced environment
• Ability to work both independently and collaboratively
• Curiosity and willingness to experiment with new content formats
• Understanding of the customer experience
• Genuine interest in hospitality, food and beverage, craft spirits, travel, events, and experiential brands

Qualifications & Experience

• 2–4 years of professional experience in content creation, marketing, social media, photography, videography, communications, or a related field preferred.
• Bachelor’s degree in Marketing, Communications, Photography, Film/Video, Journalism, or a related field preferred; equivalent professional experience and portfolio will also be considered.
• Professional portfolio demonstrating photography and videography capabilities required.
• Demonstrated experience producing commercial, lifestyle, hospitality, food and beverage, product, or event content preferred.
• Strong photography skills, including composition, lighting, exposure, and image editing.
• Strong videography skills, including filming, audio capture, lighting, sequencing, and post‑production.
• Experience producing vertical and short‑form video for social media.
• Proficiency with Adobe Lightroom and Photoshop or comparable professional editing software.
• Proficiency with Premiere Pro, Final Cut Pro, DaVinci Resolve, or comparable video‑editing software.
• Strong copywriting, editing, and proofreading skills.

Position Requirements

• Ability and willingness to work regularly across Journeyman’s Three Oaks, Michigan and Valparaiso, Indiana locations.
• Ability to work occasional evenings, weekends, and special events when content capture is required.
• Ability to safely transport, set up, and operate photography, video, lighting, and audio equipment.
• Comfortable working in active hospitality, production, restaurant, event, and outdoor environments.
• Ability to independently manage shoots and content assignments while collaborating effectively with the broader marketing team.