Content Marketing Coordinator

Wet Willie's; New York (NY); On-site; USD 50,000 - 70,000; Full time

Job summary

Wet Willie's in New York, NY is looking for a Content Marketing Coordinator to spearhead Savory’s content marketing strategy. You'll manage the content calendar, coordinate with the culinary team for menu development, and leverage social media to build the Savory brand. We're looking for a passionate individual with a sense of humor, 1-2 years of marketing experience, and a love for food. Join our innovative team and help us revolutionize the food delivery experience!

Qualifications

• 1–2 years of management experience in content marketing, social media, email marketing or graphic design.
• Experience managing marketing and content calendars from conception through delivery.
• Culinary industry experience or with a relevant marketing agency or PR firm.

Responsibilities

• Manage the Savory content calendar for the publishing of all content.
• Coordinate with chefs for weekly and monthly menus, item descriptions, and chef notes.
• Develop and maintain the Savory blog and manage Savory’s online brand.

Skills

Social media proficiency

Email marketing experience

Graphic design

Photo editing skills

Excellent written communication

Job description

Job 153911 - Content Marketing Coordinator
New York, NY

Savory has been revolutionizing food on-demand as New York City’s first delivery‑only restaurant. Since 2011, Savory’s diverse and award‑winning team has leveraged their many years of experience at top restaurants, technology companies, and startups to create compelling cuisine, carefully conceived to travel. Our team is led by veterans from both inside and outside of hospitality, including Bouley, Jean‑Georges, Momofuku, Canyon Ranch, The Mandarin Oriental, Whole Foods, Union Square Hospitality Group, DuoLingo, Google, McKinsey & Company, Convene and more. We are constantly striving to improve the experience of fresh food delivery while continuing to find new ways to incorporate sustainable, local and responsible products into Savory’s expansive offerings. Our devotion to industry‑leading technology, passion for hospitality and determination to trail‑blaze the food on demand category drives our continued pursuit of excellence and innovation in delivery.

Our 39th street headquarters also includes a showroom and take‑out counter, and is open to the public during lunch hours. If you pay us a visit you can catch a glimpse behind the scenes of our 10,000 square foot kitchen and try a selection of some of the many sandwiches, salads, creative entrees and desserts that we offer as part of our expansive delivery menu.

Over the past four years, we have served over half a million meals, and are on course to grow ~400% in 2015. That’s why we need you!

Our Culture

We are a passionate, innovative, young(ish?) team that is extremely hardworking but definitely not afraid to poke fun at ourselves. We feel lucky to have the rare opportunity to be part of an entirely new category in food, and are passionate about re‑inventing the delivery dining experience to make it easier and more enjoyable. The work we do is not always easy, but it stretches team members and exposes them to a rapidly growing company, while giving them direct access to the next generation of rising entrepreneurs in food and technology.

Requirements

Your Role

You will spearhead the execution of Savory’s content marketing strategy, across all off‑line and online channels. As Savory’s chief storyteller you will be responsible for the development and distribution of creative writing, imagery and original graphics. From email marketing to social media and from product development to menu writing to online advertising you will use your communication talents and strong voice to build the Savory brand. As part of the marketing team you will explore new ways to use content to reach New Yorkers when and where they most enjoy consuming culinary and lifestyle content. Social media proficiency, email marketing experience, graphic design and photo editing skills are a must, as is a love of food, great sense of humor and deftness in writing anywhere from 140 to 1400 characters at a time.

Daily Responsibilities

• Manage the Savory content calendar, including the creation and publishing of all content
• Coordinate with the culinary team and executive chef to build weekly and monthly menus, including item descriptions, ingredient lists and chef notes
• Develop a deep knowledge of all information related to Savory’s products, partners, events, team members and customers
• Manage Savory’s email marketing communications, including the production of weekly marketing emails, transactional emails and special messages
• Work with the development team to manage and update the Savory Website with fresh content, weekly specials and photography
• Work with the product team to develop copy and content for the Savory mobile apps and online ordering Website
• Develop landing pages to support promotional activities, including SEM, SEO, social ads and other promotions
• Provide weekly reports on the success of content marketing initiatives across email marketing, social media, Websites and search
• Work closely with the sales team to support their need for sales materials and email marketing messaging
• Support the external PR team with materials needed for media relations, including photography, menus, research and more
• Capture original photography of food, the Savory team, atmosphere, and special events
• Develop and maintain the Savory blog
• Manage all aspects of Savory’s brand online, including location‑based search profiles, LinkedIn, map listings, review site listings and more
• Constantly explore new stories, channels for delivery and content marketing opportunities for the Savory brand
• Produce original graphics as needed to support all of the above activities

Preferred Experience

• 1–2 years of management experience in content marketing, social media, email marketing and/or graphic design
• Experience managing marketing and content calendars, from conception through delivery
• Culinary industry experience (restaurant, hotel, foodservice) or with a relevant marketing agency or PR firm
• Proven track record at establishing and achieving or exceeding measurable goals in digital marketing
• A body of work that demonstrates a clear voice, good sense of humor and agility in communication
• Ability to interact effectively with all levels of management and with multiple departments including sales, marketing, events, HR, and executive offices
• Excellent interpersonal and organizational skills