Content Lead, Kraken Pro

Trammell Venture Partners, L.L.C.; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Kraken is seeking a Content Lead to shape the voice for Kraken Pro across organic posts, video, campaigns, and email. You’ll write scripts, craft headlines, and own the end-to-end content process in a fast-paced crypto-trading environment.

You will collaborate with Social, Community, Video, Design, Product, and Marketing teams, translating complex trading concepts into clear, engaging content while maintaining accuracy and compliance across regions.

Qualifications

• 4+ years in content, copywriting, or social-first marketing in fintech, crypto, or trading.
• You speak market fundamentals: funding rates, order types, liquidity, volatility.
• Able to craft punchy hooks, scroll-stopping posts, and high-performing emails.

Responsibilities

• Write scripts for organic and paid video, copy for organic posts, and occasional longer pieces.
• Turn a brief into a concept traders would watch or read, then carry through to final edit or send button.
• Manage campaign copy end to end: headlines, ad copy, landing pages, and emails for launches and lifecycle journeys.
• Translate the Kraken Pro voice into precise, credible language that’s not salesy.
• Move quickly to publish reactive content for volatility, listings, and launches with proper sign-off.
• Work with Social, Community, Video, Design, Product, and Marketing teams across regions.
• Integrate AI to speed up ideation, drafts, and repurposing while keeping the voice.

Skills

Content marketing

Copywriting

Campaign management

Video scripts

Email campaigns

Social media

Job description

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here .

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed toindustry-leading security,crypto education, andworld-class client supportthrough our products likeKraken Pro,Desktop,Wallet, andKraken Futures.

Become a Krakenite and build the future of crypto!

The Team

Founded in 2011, Kraken is one of the world’s longest-standing crypto platforms, trusted by over 10 million individuals and institutions. We offer spot trading, margin, futures, staking, and OTC services, built for individual investors and institutions alike.

Kraken Pro is where serious traders work. Tight spreads, deep books, an API people actually build on. Our audience is skeptical, technical, and quick to tune out anything that feels like marketing, so our content has to earn its attention.

The Opportunity

We’re looking for a Content Lead who can write the script, nail the headline, and shape the email in the same week. This is a broad, hands-on role across Kraken Pro: organic posts, organic and paid video, campaign copy, and email. You’ll set the voice for how we talk to traders and make sure everything we put out sounds like it was made by people who trade.

• Write for every format. Scripts for organic and paid video, copy for organic posts, and the occasional longer piece when an idea needs room.
• Own the idea, not just the words. Turn a brief into a concept traders would actually watch or read, then carry it through to the final cut or the send button.
• Run campaign copy end to end. Headlines, ad copy, landing pages, and email campaigns, from product launches to trader lifecycle journeys.
• Translate the Kraken Pro voice into words and dialogue. Sharp, credible, never salesy. Make order types, funding rates, and liquidity clear without dumbing them down.
• Move at market speed. Turn around reactive content for volatility, listings, and launches, with clear sign-off so speed never costs accuracy.
• Partner across the business. Work with Social, Community, Video, Design, Product, and Marketing, plus the traders and product experts who know the platform best.
• Increase and improve output by actively integrating AI wherever it helps. Ideation, drafts, repurposing. Faster output, same voice.
• Learn from the numbers. Track what gets watched, opened, clicked, and converted. Double down on what works and drop what doesn’t.
• Ship responsibly. Work with Legal and Compliance so everything we publish is accurate and compliant across regions.

What You’ll Bring

• Receipts. A portfolio of scripts, campaigns, and emails that performed. We care more about what the work did than who it was for.
• 4+ years in content, copywriting, or social-first marketing in fintech, crypto, or trading, and comfortable owning the work end to end.
• You speak market. Funding rates, order types, liquidity, volatility. You can make them watchable and readable without dumbing them down.
• Range. You know a punchy video hook, a scroll-stopping post, and a high-performing email are different crafts, and you can do all three well.
• A campaign brain. You can go from brief to concept to execution, and explain why an idea works in two sentences.
• Channel fluency. You know how YouTube, X, TikTok, Instagram, LinkedIn, and the inbox each reward content, and you write for them, not around them.
• Speed and judgment. Markets don’t wait. You know when something can ship now and when it needs a second pair of eyes.
• High AI competency. You use it to move faster and make better work, not just more of it.
• Thick skin. You’ve made content for traders who are quick to call out anything that feels like marketing.