Content Lead

present of AI; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Whop is seeking a Content Lead to steer the brand's content direction and manage day-to-day posting across social channels. You will craft a distinct editorial voice and leverage AI-assisted ideation, scripting, and performance analysis to produce posts that drive business goals and audience engagement.

A successful candidate will own the content calendar, ensure brand voice consistency, and craft platform-native formats that resonate with creators and businesses alike.

Qualifications

• Experience translating business goals into social posts.
• Ability to build and maintain a distinct editorial voice across platforms.
• Proven track record of creating and managing a content calendar.

Responsibilities

• Post across social channels daily, with a focus on short-form video and platform-native formats.
• Develop and own the content calendar and posting rhythm.
• Iterate content using AI tools for ideation, scripting, and optimization; explain edits and rationale.

Skills

Platform native writing

Brand voice consistency

Content calendar ownership

Job description

A Content Lead typically sets the content direction for a brand and runs the day to day posting across social channels. A strong candidate brings a clear editorial voice, a feel for short form video and platform native formats, and the ability to turn business goals into posts people want to watch. For a platform serving creators and businesses, that means content that shows how the product helps people run and grow what they do.

How it fits the AI era

AI now speeds up drafting, captioning, editing and testing many variations, so the craft shifts toward taste, judgment and knowing what fits the brand. The human part stays in the ideas, the voice, the reading of an audience and the decision on what to publish. A content lead who directs AI tools well can post more often without losing a distinct point of view.

How it builds AI experience

This role builds hands on practice using AI for ideation, script drafts, clip edits and performance analysis across Instagram, TikTok and X. A candidate can show that by keeping a small portfolio of AI assisted posts and explaining what was changed by hand and why. Understanding how creator and business audiences use tools like these adds a useful edge.

Worth showing

• Platform native writing
• Brand voice consistency
• Content calendar ownership

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Whop

Per the company, Whop is a platform where businesses and creators can create and run their operations, including payments, payouts, and a marketplace.