Content Guest Experience Designer (UI/UX)
Turn campaign ideas into engaging digital experiences that help customers understand, engage, and take their next step. In this hands-on individual contributor role, you’ll shape distinctive, accessible experiences from concept through delivery while helping make high-quality work easier to repeat across teams and channels.
Overview
You’ll translate marketing, content, and commercial objectives into campaign landing pages, promotional and sales experiences, reusable content modules, and connected customer journeys. Working across web, native iOS, and native Android experiences, you’ll combine creative judgment with structured content, design-system fluency, and AI-assisted design and development.
You’ll partner with Marketing, Brand, Content, Design Systems, CMS/platform teams, Engineering, Research, Accessibility, Analytics, Experimentation, Commercial, and other stakeholders to deliver experiences that are clear, effective, and ready for release.
Key Responsibilities
- Translate campaign briefs into compelling concepts, narratives, visual hierarchies, layouts, interactions, and brand expressions.
- Design and assemble CMS-driven experiences using Contentstack or comparable structured CMS platforms, reusable modules, references, assets, and variants.
- Apply shared components, semantic tokens, themes, and supported experience patterns while identifying and addressing system gaps.
- Use AI-assisted tools to explore concepts, prepare structured content, compose interactive experiences, and support implementation work, then inspect, correct, and validate the results.
- Maintain clear campaign specifications covering messaging, content requirements, channel differences, important states, lifecycle dates, and acceptance criteria.
- Build accessibility into content and interaction design, including structure, contrast, alternative text, keyboard and focus behavior, text sizing, reflow, motion, and interaction states.
- Validate realistic CMS previews, prototypes, and rendered experiences across relevant channels, documenting limitations and remaining verification needs.
- Use research, analytics, usability evaluation, and experimentation to improve comprehension, engagement, conversions, and campaign performance.
- Create reusable patterns, templates, specifications, examples, AI instructions, and practical quality checks for colleagues.
Required Qualifications
- Demonstrated experience creating polished campaign and content experiences, supported by a portfolio or equivalent work samples showing design decisions, contributions, iteration, and outcomes.
- Experience designing and delivering structured CMS experiences, including content models, reusable modules, references, assets, or variants.
- Practical understanding of design systems, reusable components, semantic tokens, themes, documented behavior, and contribution processes.
- Experience creating and modifying functioning interactive experiences with AI-assisted tools.
- Ability to design responsive, accessible, channel-aware experiences across web and mobile platforms.
- Experience using research, analytics, testing, or other evidence to improve design outcomes.
- Strong communication and collaboration skills, with the ability to manage assigned work independently.
Preferred Qualifications
- Direct Contentstack experience, including structured authoring, preview workflows, and content-model improvements.
- Experience in e-commerce, retail, marketplaces, or other consumer-facing digital environments.
- Familiarity with multi-brand systems, approved themes, audience variations, or campaign experimentation.
Why This Opportunity?
This is an opportunity to combine creative design, emerging AI technologies, and hands-on digital experience development. You'll help shape engaging customer experiences across multiple platforms while contributing to scalable design systems, reusable content solutions, and measurable business outcomes.