Content & Digital Marketing Specialist

AquaPhoenix; Hanover (York County); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Full company benefits

Health insurance

Dental insurance

Vision insurance

401(k)

STD/LTD

Paid time off

Job summary

AquaPhoenix Scientific, located in Hanover, PA, is seeking a detail-oriented Content & Digital Marketing Specialist to support a wide range of marketing projects and initiatives. This is a full-time, salaried position with full company benefits.

The role develops and executes content across social media, email, websites, blogs, sales collateral, and product launches while leveraging digital marketing tools and performance data to measure results and identify opportunities for continuous

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Business or related field.
• 2–4 years of relevant experience in content creation, digital marketing, communications, or related area.
• Combination of education and relevant experience may be considered.

Responsibilities

• Develop and execute content and digital marketing initiatives that support brand awareness, engagement, lead generation and product growth.
• Create and manage content across social media, email, websites, blogs, sales collateral, and product launches.
• Leverage digital marketing tools and performance data to measure results, identify opportunities and continuously improve efforts.
• Monitor campaign performance metrics and report findings to inform future opportunities.
• Assist with presentations and trade show planning, and coordinate marketing events.

Skills

Verbal communication

Written communication

Time management

Organizational skills

Team collaboration

Attention to detail

Education

Bachelor's degree in Marketing or related field

Tools

SEMrush

SEO

WordPress

Asana

Google Analytics

HubSpot Marketing CRM

Adobe Creative Suite

Photoshop

Illustrator

Premiere Pro

DSLR photography

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Content & Digital Marketing Specialist

Regular FT Professional AquaPhoenix - PA, Hanover, PA, US

AquaPhoenix Scientific, located in Hanover, PA has an opening for a detail-oriented and experienced Content & Digital Marketing Specialistto support a wide range of marketing projects and initiatives. This is a full-time, salaried position eligible for full company benefits. Our work culture fosters an environment where your contributions are appreciated, your ideas are valued, and your presence makes a difference.

The Content & Digital Marketing Specialist develops and executes content and digital marketing initiatives that support brand awareness, customer engagement, lead generation, and product growth. This role creates and manages content across social media, email, websites, blogs, sales collateral, and product launches while leveraging digital marketing tools and performance data to measure results, identify opportunities and continuously improve marketing efforts.

Although not all inclusive, the ideal candidate in this role will also have general experience in the following areas of responsibility that include:

• Proficiency in Adobe Creative Suite, DSLR photography, and video editing to produce visually engaging content for print, web and digital platforms.
• Assist in generating content used in communication channels, product explanations, and services.
• Support the team with marketing initiatives including social media content, marketing collateral and coordinating marketing events.
• Provide writing, editing, and proofreading for proper grammar, accuracy and clarity of various marketing materials.
• Monitor and analyze campaign performance metrics and report findings to improve further opportunities.
• Attention to detail and quality assurance to ensure brand compliance, error-free content and effective vendor relationships.
• Assisting with the preparation of presentations and trade show planning.
• Exercise strong prioritization and organizational skills to manage multiple, concurrent projects from concept to completion.
• Ability to work independently and as part of a team in a fast-paced environment.

AquaPhoenix Scientific considers applicants with diverse backgrounds, education, and work experience. Candidates for the Content & Digital Marketing Specialist position should have a combination of education and/or relevant work experience that demonstrates the knowledge and skills necessary to successfully perform the role. A bachelor’s degree in Marketing, Communications, Journalism, English, Business or a related field, along with 2-4 years of relevant experience in content creation, digital marketing, communications, or a related area, is preferred. Equivalent combinations of education and relevant experience may also be consider

Desired Skills, Education, and Knowledge:

• Working knowledge of SEMrush, SEO, keyword research, email marketing, campaign tracking, and digital marketing metrics.
• Experience with WordPress or another content management system preferred.
• Experience with Asana or a similar project management platform preferred.
• Familiarity with Google Analytics and marketing automation platforms.
• General proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, HubSpot Marketing CRM or similar platforms, DSLR photography, and video editing.
• Strong verbal and written communication skills with an ability to collaborate with internal and external customers.
• Meticulous attention to detail with an ability to ensure brand compliance, error-free content and effective vendor relationships.
• Strong time management and organizational skills with an ability to see projects through to completion.

About Us:

AquaPhoenix is driven by a company culture that inspires a flexible, fun, "can-do" approach to business. We are an industry leader in water testing kits and reagent manufacturing, as well as a distributor of thousands of testing products and supplies for a multitude of industries including industrial water treatment, cleaning & sanitation, oil & gas, environmental, water conditioning, and STEM education kits. If you are looking for a great work environment, competitive pay, bonus opportunities, career growth, and exceptional benefits that include health, dental, vision, 401(k), STD/LTD, and generous paid time off consider a career with AquaPhoenix Scientific. We are an Equal Opportunity Employer that embraces diverse skills, perspectives and ideas that help our business grow.