Digital Marketer

Complete Farmer LTD; Texas; On-site; USD 65,000 - 75,000; Full time

Job summary

A progressive agriculture technology company is seeking a dynamic Content Developer to craft engaging narratives and amplify brand visibility. This role entails developing content for various platforms, collaborating with cross-functional teams, and analyzing content performance. The ideal candidate will have a Bachelor's degree in communications or related fields and 3+ years of experience in content development. This full-time position is based at the company's headquarters.

Qualifications

• 3+ years of experience in content development, copywriting, or digital marketing.
• Familiarity with graphic design and video editing tools is a plus.

Responsibilities

• Develop, edit, and optimize content across various platforms.
• Conduct keyword research and implement SEO best practices.
• Analyze content performance metrics to maximize impact.

Skills

Exceptional writing and editing skills

Proficiency in content management systems

Understanding of SEO best practices

Strong organizational skills

Education

Bachelor's degree in communications, Marketing, Journalism

Tools

WordPress

Google Analytics

Job description

Overview

Complete Farmer is seeking a dynamic Content Developer to excel in crafting engaging narratives, leveraging digital tools to amplify brand visibility, and connecting with diverse audiences through creative and strategic content. This role focuses on creating high-quality, engaging content that resonates with diverse audiences, including buyers and farmers. The ideal candidate is a skilled writer and storyteller with a strong grasp of digital content strategies and a passion for impactful communication. At Complete Farmer, you\'ll be part of a dynamic and innovative company with a mission to transform agriculture globally. You\'ll collaborate with a diverse and talented team of professionals, with opportunities for professional growth and development. Join us in making a meaningful impact on the future of farming and global food security.

Location: On-site from HQ (Airport West, Accra – Ghana).

What You’ll Do

• Develop, edit, and optimize content across various platforms, including blogs, social media, email campaigns, website copy, press releases, and marketing collateral.
• Craft compelling narratives that highlight Complete Farmer\'s mission, achievements, and unique value proposition.
• Conduct keyword research and implement best practices to ensure content ranks well in search engines and drives organic traffic.
• Collaborate with cross-functional teams to align content goals with broader organizational objectives and marketing strategies.
• Analyse content performance metrics and audience engagement to refine strategies and maximize impact.
• Partner with graphic designers, videographers, and other creatives to produce visually engaging multimedia content.
• Maintain a consistent voice and tone across all content, adhering to Complete Farmer\'s brand guidelines.
• Stay updated on industry trends, competitor strategies, and audience preferences to create timely and relevant content.

What You will Bring

• Bachelor\'s degree in communications, Marketing, Journalism, or a related field
• 3+ years of experience in content development, copywriting, or digital marketing, preferably within the agribusiness or technology sectors.

Who You Are

• Exceptional writing, editing, and proofreading skills with attention to detail.
• Proficiency in content management systems (e.g., WordPress), email marketing tools, and social media platforms.
• Understanding of graphic design and video editing tools is a plus.
• Familiarity with SEO best practices and Google Analytics.
• Strong organizational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Ability to communicate complex ideas clearly and effectively to various audiences.

Opportunity

This position offers a unique opportunity to shape the future of AgriTech by building strong partnerships, managing vendor relations, and leading a team to drive impactful growth. If you are passionate about the intersection of agriculture and technology, we encourage you to apply.