Content Designer, Merchant Platform

Bask Health; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Bask Health is seeking a Content Designer, Merchant Platform to create clear, intuitive content across our merchant-facing software. You will influence onboarding, storefront setup, product catalog workflows, and dashboards with a focus on plain language and usability.

You’ll work with product designers, managers, and engineers to ensure accurate terminology and effective guidance, while supporting multi-step configurations and complex settings across the platform.

Qualifications

• 3+ years of professional experience in content design, UX writing, product writing, or a closely related field.
• Portfolio or work samples demonstrating content design for digital products.
• Strong writing, editing, and information organization skills.
• Experience designing content for web applications or SaaS products.
• Understanding of user-centered content design principles.
• Ability to simplify complex product functionality into clear, actionable language.
• Experience writing onboarding instructions, helper text, tooltips, and error messages.
• Familiarity with administrative interfaces and multi-step workflows.
• Understanding of information architecture and content hierarchy.
• Experience developing consistent interface terminology.
• Ability to explain settings, permissions, and configuration options accurately.
• Familiarity with plain-language writing principles.
• Understanding of accessibility and inclusive content practices.
• Experience collaborating closely with product designers.
• Ability to work effectively with product managers and engineers.
• Familiarity with Figma or comparable collaborative design tools.
• Experience reviewing product interfaces and identifying content usability issues.
• Familiarity with usability testing and user research.
• Ability to incorporate customer feedback into content improvements.
• Experience contributing to content guidelines or design systems.
• Strong attention to detail and accuracy.
• Ability to communicate content recommendations clearly.
• Experience working in cross-functional product development teams.
• Strong organizational skills and ability to manage multiple assignments.
• Ability to independently deliver high-quality content design work.

Responsibilities

• Design clear, consistent UX content across Bask Health’s merchant-facing software.
• Write interface copy for merchant onboarding and account setup.
• Develop instructions for storefront creation and configuration.
• Create clear guidance for product catalog and product management workflows.
• Write content for merchant dashboards, settings, and administrative interfaces.
• Improve the clarity of subscription and commerce management experiences.
• Develop navigation labels, section headings, and interface terminology.
• Write helper text, tooltips, and contextual guidance for complex settings.
• Create actionable error messages and validation instructions.
• Develop confirmation messages and warnings for important merchant actions.
• Write empty states that explain available actions and next steps.
• Help merchants understand dependencies between configuration steps.
• Improve content for multi-step setup and administrative workflows.
• Collaborate with product designers on information architecture and content hierarchy.
• Work with product managers to define merchant content requirements.
• Partner with engineers to ensure interface language accurately reflects product behavior.
• Review prototypes and implemented interfaces for clarity and consistency.
• Support content for configurable questionnaires and related merchant management tools.
• Help explain workflow settings without making unsupported clinical or operational claims.
• Collaborate with Customer Success teams to identify recurring merchant questions.
• Incorporate merchant feedback into content improvements.
• Partner with UX researchers to evaluate merchant comprehension and task completion.
• Apply plain-language and accessibility principles to business software interfaces.
• Develop reusable content patterns for merchant-facing workflows.
• Maintain consistent terminology across different areas of the platform.
• Contribute to Bask Health’s content guidelines and design system.
• Document content decisions and implementation requirements.
• Own assigned merchant content design projects from initial discovery through launch and iteration.

Skills

Content design

UX writing

Information architecture

Cross-functional collaboration

Web applications experience

SaaS experience

Figma

Education

Bachelor’s degree or equivalent

Tools

Figma

Job description

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused engineering team that values ownership, technical excellence, and building software that solves real problems. Engineers work closely with product teams and company leadership, take features from idea to production, and have a direct role in shaping the platform.

Engineering at Bask is AI‑first and builder-led. We use tools like Cursor and Claude Code throughout development while maintaining high standards for reliability, testing, and software quality.

About the Role

We're looking for a Content Designer, Merchant Platform to help create clear, intuitive, and consistent content across Bask Health's merchant-facing software experiences.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform brings together storefront management, patient questionnaires, clinical workflows, pharmacy operations, and commerce capabilities.

As a Content Designer, Merchant Platform, you'll help business owners and their teams understand how to configure, operate, and manage their telehealth businesses through our software.

This is a hands-on product content role combining UX writing, content design, information architecture, and cross-functional collaboration.

You'll work on the language and information structures merchants encounter while setting up their accounts, configuring storefronts, managing products, navigating dashboards, and completing administrative tasks.

Merchant-facing software often includes complex settings, dependencies, and workflows. Your responsibility will be to make these experiences easier to understand without oversimplifying important functionality.

You’ll write interface content such as navigation labels, setup instructions, helper text, tooltips, error messages, empty states, confirmations, and system notifications.

You’ll also help organize information so merchants can understand which actions are available, what each setting controls, and how changes may affect their business operations.

A major focus of this position will be merchant onboarding and configuration. You’ll help create clear guidance for users who may be launching a telehealth business for the first time, while also supporting experienced operators who need efficient access to advanced tools.

You’ll collaborate closely with product designers to develop content alongside interface layouts, interaction patterns, and workflow structures.

You’ll work with product managers to understand merchant needs, business requirements, and product functionality.

You’ll also partner with engineers to ensure content is implemented accurately, particularly in interfaces involving conditional settings, validation rules, and dynamically generated messages.

You’ll collaborate with Customer Success and support teams to identify recurring merchant questions, confusing terminology, and areas where better in-product guidance could reduce unnecessary friction.

Because Bask supports healthcare‑related businesses, you’ll need to distinguish between merchant configuration responsibilities and clinical or pharmacy processes. You’ll work with appropriate stakeholders to ensure specialized terminology and workflow descriptions are accurate.

You’ll contribute to consistent terminology and reusable content patterns across the platform, helping merchants develop a clear understanding of Bask’s tools as their businesses grow.

You’ll use merchant feedback, usability research, and available product data to identify opportunities to improve comprehension, task completion, and the overall experience.

We’re looking for someone who enjoys simplifying complex business software, understands how content influences usability, and can help merchants confidently navigate a sophisticated SaaS platform.

What You’ll Do

• Design clear, consistent UX content across Bask Health’s merchant‑facing software.
• Write interface copy for merchant onboarding and account setup.
• Develop instructions for storefront creation and configuration.
• Create clear guidance for product catalog and product management workflows.
• Write content for merchant dashboards, settings, and administrative interfaces.
• Improve the clarity of subscription and commerce management experiences.
• Develop navigation labels, section headings, and interface terminology.
• Write helper text, tooltips, and contextual guidance for complex settings.
• Create actionable error messages and validation instructions.
• Develop confirmation messages and warnings for important merchant actions.
• Write empty states that explain available actions and next steps.
• Help merchants understand dependencies between configuration steps.
• Improve content for multi‑step setup and administrative workflows.
• Collaborate with product designers on information architecture and content hierarchy.
• Work with product managers to define merchant content requirements.
• Partner with engineers to ensure interface language accurately reflects product behavior.
• Review prototypes and implemented interfaces for clarity and consistency.
• Support content for configurable questionnaires and related merchant management tools.
• Help explain workflow settings without making unsupported clinical or operational claims.
• Collaborate with Customer Success teams to identify recurring merchant questions.
• Incorporate merchant feedback into content improvements.
• Partner with UX researchers to evaluate merchant comprehension and task completion.
• Apply plain‑language and accessibility principles to business software interfaces.
• Develop reusable content patterns for merchant‑facing workflows.
• Maintain consistent terminology across different areas of the platform.
• Contribute to Bask Health’s content guidelines and design system.
• Document content decisions and implementation requirements.
• Own assigned merchant content design projects from initial discovery through launch and iteration.

• 3+ years of professional experience in content design, UX writing, product writing, or a closely related field.
• Portfolio or work samples demonstrating content design for digital products.
• Strong writing, editing, and information organization skills.
• Experience designing content for web applications or SaaS products.
• Understanding of user‑centered content design principles.
• Ability to simplify complex product functionality into clear, actionable language.
• Experience writing onboarding instructions, helper text, tooltips, and error messages.
• Familiarity with administrative interfaces and multi‑step workflows.
• Understanding of information architecture and content hierarchy.
• Experience developing consistent interface terminology.
• Ability to explain settings, permissions, and configuration options accurately.
• Familiarity with plain‑language writing principles.
• Understanding of accessibility and inclusive content practices.
• Experience collaborating closely with product designers.
• Ability to work effectively with product managers and engineers.
• Familiarity with Figma or comparable collaborative design tools.
• Experience reviewing product interfaces and identifying content usability issues.
• Familiarity with usability testing and user research.
• Ability to incorporate customer feedback into content improvements.
• Experience contributing to content guidelines or design systems.
• Strong attention to detail and accuracy.
• Ability to communicate content recommendations clearly.
• Experience working in cross‑functional product development teams.
• Strong organizational skills and ability to manage multiple assignments.
• Ability to independently deliver high‑quality content design work.

Nice to Have

• Experience designing content for B2B SaaS platforms.
• Familiarity with merchant‑facing software and business management tools.
• Experience working on e‑commerce or direct‑to‑consumer platforms.
• Understanding of Shopify or comparable merchant ecosystems.
• Experience writing content for merchant onboarding and business setup.
• Familiarity with storefront configuration and product catalog management.
• Understanding of subscription management and recurring commerce workflows.
• Experience designing content for dashboards and reporting interfaces.
• Familiarity with billing, payment settings, and transaction‑related workflows.
• Experience writing for complex administrative tools.
• Understanding of white‑label or multi‑tenant SaaS platforms.
• Background in healthcare technology or telehealth software.
• Familiarity with healthcare‑related operational workflows.
• Experience collaborating with Customer Success or implementation teams.
• Experience developing reusable terminology libraries.
• Familiarity with structured content and localization considerations.
• Understanding of WCAG accessibility guidelines.
• Experience using product analytics to identify content improvement opportunities.
• Familiarity with AI‑assisted product interfaces and responsible AI messaging.
• Experience working in fast‑moving, cross‑functional product teams.