Content Designer

Accenture Federal Services; Washington (District of Columbia); On-site; USD 90,000 - 174,000; Full time

Job summary

Accenture Federal Services is seeking a Content Designer to lead the content strategy for a federal client’s website, shaping clear, audience-focused content for complex digital workflows. You’ll collaborate with writers, designers, researchers, PMs, and engineers to guide user journeys while meeting policy standards and accessibility needs.

You’ll apply SEO, GEO, and AEO practices, gather requirements, run client discussions, and review content to improve paths and reduce confusion.

Qualifications

• Bachelor’s degree or equivalent experience in marketing or communications.
• 5+ years as a content strategist or content marketer.
• 5+ years crafting content for digital products or services.
• Exceptional writing, editing, and storytelling for topical authority.
• Proficiency with CMS and SEO and knowledge of AI retrieval for information
• Experience collaborating with product, legal, compliance, and engineering teams.

Responsibilities

• Design clear, action-oriented, and plain-language content for complex digital workflows.
• Identify improvements and create roadmaps for refreshing digital products.
• Gather requirements, facilitate client discussions, and conduct content reviews.
• Leverage SEO, GEO, and AEO, plus UX knowledge to guide strategy and recommendations.
• Collaborate with interaction and service designers on content strategy and updates.
• Ensure accessibility and inclusive language, meeting standards and constraints.

Skills

Content strategy

Plain-language writing

SEO

GEO

AEO

User experience

CMS

Collaboration

Writing sample

Education

Bachelor’s degree in marketing, Digital Marketing, Communications, or related field

Tools

CMS

Schema markup

AI-driven information retrieval

Job description

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people.Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations.

Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more.

Join us to drive positive, lasting change that moves missions and the government forward!

We’reseeking a Content Designer who will take the lead in shaping the future of a federal client’s website by developing and executing a robust content strategyfor digital products.You’ll use your deep knowledge of human-centered design (research, conceptual design, prototyping, testing) in collaboration with contentwriters, product designers, researchers, product managers and engineers todevelopclear,audience-focusedcontent and roadmaps that guide userssmoothlythrough our productswhile adhering toourmission goals, policy standards, and user needs.

The work:

• Yourwill have a demonstrated ability to design clear, action-oriented, and plain-language content for complex digital workflows, involving sensitive or transactional data.
• You willidentifyareas for improvement and create detailed roadmaps for refreshing digital products, ensuring they align with both user needs and organizationalobjectives.
• Your role will also involve gathering requirements,facilitatingclient discussions, and conducting content reviews to drive the success of programmatic improvements.
• In this position, you willleverageyourexpertisein SEO, GEO, AEO, and user experience inform your strategy and recommendations. You will support user testing efforts, using insights gained tovalidateproposed changes and enhance the overall user journey.
• Collaboration is key, as you will work closely with interaction and service designers, providing guidance on content strategy while supporting the implementation of visual and structural updates.
• Familiarity with accessibility standards, inclusive language practices, and compliance-driven content constraints will be highly beneficial in ensuring the ongoing success and sustainability of the site’s products.

Here’s what you need:

• Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field; or equivalent experience.
• 5+ years of experienceas a content strategist or content marketer.
• 5+ years of experience crafting content for digital products or services in consulting, in-house, or agency environments
• Exceptional writing, editing, and storytelling skillswith a focus on creating topical authority.
• Proficiencyin content management systems (CMS) and SEO(site structure, schema markup) combined with knowledge of how AI models retrieve information
• Proven track record reducing confusion, form errors, and abandonment through structured microcopy, guidance patterns, and progressive disclosure
• Strong understanding of digital marketing channels and best practices
• Experience partnering closely with product, legal, compliance, and engineering to ensure content accuracy and implementation integrity
• Ability to communicate design intent and tradeoffs clearly to diverse stakeholders, including non-design audiences
• Provide a writing sample

Bonus if you have:

• Experience working with federal agencies or on public-sector digital services
• Prior experience in client-facing or consulting roles within regulated environments
• Prior experience in GEO,AEOand AI-strategy to structure information for both human readability and machine readability
• Strong foundationin human-centered design principles for browser-based, native application, and platform experiences
• Experiencewriting for complex, high-traffic platforms serving diverse audiences
• Exposure to service design, journey mapping, or omni-channel government services
• Experience supporting data-informed design using analytics or Voice of the Customer tools
• RelevantMaster’s Degree

As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Connecticut, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Ohio, Vermont, Virginia, Washington, and the District of Columbia. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.

The pay range for the states of California, Colorado, Connecticut, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Ohio, Vermont, Virginia, Washington, and the District of Columbia is:

$90,300—$174,400 USD

What We Believe

As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on.

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture Federal Services Equal Opportunity Policy Statement.

Requesting An Accommodation

Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture Federal Services and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If youare being considered for employment opportunities with Accenture Federal Services and need anaccommodation for a disability or religious observanceduring the interview process or for the job you are interviewing for, please speak with your recruiter.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.