CONTENT & CREATOR SPECIALIST

Graton Resort & Casino; Rohnert Park (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Graton Resort & Casino in California seeks a Content & Creator Specialist to lead content strategy, capture, and calendar across our social channels and events.

You will develop social-first concepts, produce content to brand standards, and manage influencer relationships end-to-end, ensuring proper disclosures and approvals.

Qualifications

• Own content strategy and planning across platforms.
• Own and manage the content calendar and 90-day look-ahead.
• Lead content capture, creation, and editing to brand standards.
• Develop social-first concepts, formats, campaigns, shoots and trends.
• Produce, edit, and finish content with consistency and quality.
• Own creator and influencer relationships end-to-end, including permissions and disclosures.

Responsibilities

• Redefine hospitality content aligned with Graton standards and values.
• Create and execute a social content plan across platforms.
• Lead group content planning and reactive content to boost engagement.
• Coordinate creator hospitality, VIPs, and meetups with clear capture plans.

Job description

Position Summary

The Content & Creator Specialist is the content and creative lead for Graton's social and content function. This role drives the content strategy, capture & creation, the calendar, and leads the creator / influencer relationships.

Essential Functions

• Responsible for redefining hospitality at Graton Resort & Casino while living, supporting, and promoting our values.
• Perform responsibilities in accordance with all Graton Resort & Casino standards, policies, and procedures.

Content Strategy & Calendar

• Own content strategy and planning across platforms, translating marketing, promotional, and acquisition goals into a clear content plan.
• Own and manage the content calendar, with the content / social team providing direction and final approval.
• Lead the group content planning process, including the 90-day look-ahead and reactive, in-the-moment content.

Content Capture & Creation

• Lead content capture and creation, shooting and producing photo and video content on property and at events.
• Develop and shape social-first concepts, formats, campaigns, shoots, recurring series, trends, and timely content opportunities, setting the creative bar for the team.
• Produce, edit, and finish content to brand standard, ensuring creative consistency and quality across deliverables.

Creator & Influencer Relationships

• Own creator and influencer relationships and the program end to end, working direct and/or with agency partners on sourcing and negotiation, scheduling, property access, hospitality, itineraries, deliverables, disclosure requirements, and follow up.
• Coordinate creator hospitality, VIP coordination, and creator meetups, each with a clear content capture plan.
• Confirm that creator agreements, content permissions, usage rights, required disclosures, and approvals are in place before content is used or published.
• This job description is not an exclusive or exhaustive list of all job functions that a team member in this position may be asked to perform from time to time. Duties and responsibilities may be changed, expanded, reduced, or delegated by Management to meet the business needs of the property.