CONTENT & CREATIVE LEAD

Farm To People; New York (NY); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Employee discount on Farm to PeopleGro

Industry events and community gathers

Job summary

Farm To People is seeking a Content & Creative Lead to own the brand's visual output from video to print. Join a growing marketing team, wear multiple hats, and shape campaigns across social, paid, and experiential touchpoints.

You will direct shoots, craft design assets, and build scalable brand systems while collaborating with the Chief Brand Officer. You will manage end-to-end production, maintain visual consistency, and explore new tools to boost efficiency in a hands-on, fast-paced startup

Qualifications

• 3–5 years hands‑on experience in content creation or similar role.
• Strong video production skills: shooting, directing, editing across formats.
• Experience creating content for social and paid channels.
• Strong photography skills: lighting, composition, editing.
• Graphic design across digital and print: assets, packaging, marketing materials.
• Proficiency in Adobe Creative Suite, Figma, and video editing tools.
• Detail‑oriented with an ultra‑creative problem‑solving approach.
• Highly organized with a systems‑thinking mindset.

Responsibilities

• Produce platform-native video content for social channels (Instagram, TikTok) and paid campaigns.
• Lead video and photo production end-to-end; direct shoots across farm visits, product shots, recipes, events.
• Own design projects across digital and print: social assets, emails, packaging, decks, event materials.

Skills

Video production

Photography

Graphic design

Adobe Creative Suite

Figma

Social & paid content

Time management

Tools

Premiere Pro

After Effects

Lightroom

Job description

Company Description

Farm to People is an online farmers market grocery delivery service specializing in sustainably-sourced, local, fresh produce and artisanally produced foods. Our customers can subscribe to a series of curated Farm Boxes or choose to shop à la carte. We deliver 7 days per week and are expanding in the NYC market. Our mission is to provide an ethical marketplace where people can know where their food is coming from. We are a tight-knit and inclusive team full of passionate foodies.

Content & Creative Lead

Date September 06, 2026

Location Brooklyn, NY

Category Design / Media

Job type Full-Time

Job Description

We're looking for a Content & Creative Lead to own the visual and creative output of the brand. We're a small but growing marketing team where everyone wears many hats. You'll work across a range of projects and touchpoints, and no two weeks will look exactly the same. As the team scales, there's real opportunity to deepen your focus and grow within your area of expertise.

This is a hands‑on role for an ultra‑creative problem solver with a sharp eye for detail and the ability to execute across both digital and print. You bring strong craft, a consistent aesthetic, and the resourcefulness to figure things out as we grow.

This role reports to the Chief Brand Officer and works closely with the broader marketing team.

Key Responsibilities

Content & Social Creation

• Produce platform-native video content for Instagram, TikTok, and paid channels: reels, stories, ads, and beyond.

Stay current on platform formats and trends, bringing fresh creative ideas consistently.

Build and maintain a content library the whole team can pull from

Assist in writing creative briefs for campaigns, partnerships, and special projects.

Work cross-functionally with marketing, partnerships, and ops to ensure creative is aligned with broader goals and timelines

Video & Photo Production

• Lead all video and photo production end-to-end: you're behind the camera, directing the shot, and delivering the final edit Shoot across a range of contexts: farm visits, product flats, recipe content, pop-ups, events, and lifestyle.

Design & Brand Creative

Own all design projects across digital and print: social assets, email templates, packaging, pitch decks, event materials, website graphics, and more.

Create on-brand, beautifully curated design elements that drive audience engagement and reinforce brand awareness.

Take ownership of special projects including infographics, UX designs, and other assets for the website.

Research and source materials for packaging, printing, and physical brand touchpoints, supporting vendor evaluation, samples, and prototypes as we iterate.

Maintain visual consistency across every touchpoint

Systems & Asset Management

Build and maintain organized systems for all creative assets, templates, and brand materials.

Create clear file structures, naming conventions, and handoff processes that scale as the team grows

Tools & Innovation

Actively research new tools, technologies, and AI-powered workflows that can increase creative output and efficiency

Bring recommendations to the team and implement where it makes sense.

What We're Looking For

• 3 to 5 years of hands‑on experience in content creation, creative production, or a similar role.
• Strong video production skills: shooting, directing, and editing across formats and platforms.
• Experience creating content for both social and paid channels
• Strong, demonstrable photography skills: lighting, composition, editing.
• An eye for food styling and lifestyle shoot compositions.
• Strong graphic design skills with experience designing across digital and print: social assets, email, packaging, and marketing materials.
• Proficiency in Adobe Creative Suite, Figma, and video editing tools.
• Detail‑oriented with an ultra‑creative approach to problem solving
• Highly organized with a systems‑thinking mindset.
• Curious about new tools and proactive about bringing them into your workflow.
• Genuine interest in food, farming, and the people behind what we eat.
• Excellent time management, planning and organizing skills and has the ability to multitask.

Preferred Experience And Character

• Passion for local farming and NYC food scene.
• Strong innovative entrepreneurial talents.
• Ability to work well independently, but also be part of a team.
• You must have a high tolerance for a loud and lively work environment and a passion for innovation. We are a startup, and we love what we do!

Compensation & Benefits

• Salary range: $70,000 to $80,000 (based on experience)
• Health benefits + paid time off.
• Employee discount on Farm to People groceries and meals.
• Opportunities to attend industry events, food festivals, and community gatherings.

Compensation

this position is: salaried, $75,000 - $100,000

Deadline

September 26, 2026