Content Creation Specialist

Smart City Apartment Locating; Houston (TX); On-site; USD 43,000 - 58,000; Full time

Benefits offered by this job

Comprehensive health benefits and life

Flex PTO & Company-Recognized Paid Hol

Monthly cell phone stipend

Company-issued computer & Cell Phone

Casual dress code

Professional development opportunities

Job summary

Smart City Apartment Locating is seeking a Content Creation Specialist to elevate property content across social channels. You will capture photography, video, and drone footage, manage asset libraries, and ensure brand-consistent visuals.

You’ll brainstorm with a creative team and stay ahead of industry trends to drive lead generation for multifamily clients. The role demands strong copywriting, the ability to meet multiple deadlines, and comfort with rapid content production.

Qualifications

• Bachelor’s degree or equivalent in marketing, business, or related field preferred.
• 2+ years in marketing or sales, with social media campaign experience.
• Proven ability to manage large social accounts and omnichannel marketing.
• Experience creating short-form captions and video content.
• Familiarity with drone footage and content production is a plus.

Responsibilities

• Capture high-quality content at client properties (photos, video, drone).
• Oversee editing to ensure brand-aligned visuals.
• Manage content calendars and asset libraries across platforms.
• Coordinate with creative team on brainstorming and trends.
• Ensure compliance with safety and brand guidelines.

Skills

Social media strategy

Copywriting

Time management

Communication

Team collaboration

Data entry

Independence

Education

High School Diploma

Associate or Bachelor’s in Marketing/Business

Tools

CapCut

Photo editing software

ClickUp

Videography

Google Workspace

Excel/Google Sheets

CRM platform

MacOS / iOS

Job description

Do you have a concerning amount of screen time? Find yourself making TikToks (on the job…)? We're on the hunt for a Content Creation Specialist who can help us level up our property content game! If you're obsessed with social media, love experimenting with new trends, and can't get enough of drone footage, keep reading.

Position Summary

The Content Creation Specialist captures high-quality content and manages social media strategies to boost brand awareness and lead generation for multifamily real estate clients.

About The Role

• Capturing high-quality content (think professional photography, iPhone video clips, drone footage, and more) at various client properties.
• Ensuring drone regulations are on point (no rogue drones here!).
• Managing all asset capture and upload to our company drive (you'll be the content librarian).
• Team communication regarding property and photoshoot status, ensuring alignment and transparency throughout the project lifecycle.
• Overseeing editing to ensure our photos are fire (no pun intended).
• Creating content calendars for clients as assigned.
• Ensuring all content meets brand guidelines and client expectations.
• Brainstorming new content ideas with our creative team (we love a good brainstorm sesh).
• Staying on top of industry trends and best practices in content creation and social media marketing.
• All other duties as assigned.

You Might Be a Good Fit If

• You're a social media guru with a passion for content creation.
• You've got experience running large social media accounts or omnichannel marketing campaigns.
• You're a master of short-form copywriting and can craft captions that slay.
• You're comfortable with video editing software like CapCut.
• You thrive in fast-paced environments and can handle multiple deadlines like a pro.

Perks

• Comprehensive health benefits and life insurance.
• Flex PTO & Company-Recognized Paid Holidays (because we know you need breaks).
• Monthly cell phone stipend (for all those TikTok scrolls).
• Company-issued computer & Cell Phone
• Casual dress code (no suits required).
• Professional development opportunities to keep you growing.

Required Education And Experience

• High School Diploma or equivalent is required
• An associate's or Bachelor's Degree in marketing, business, or a related field is required/preferred
• 2+ years of marketing or sales experience
• Experience running large social media accounts and/or omnichannel marketing campaigns is ideal
• Experience with new trending social media content is ideal
• Experience in short-form copywriting for social media captions and display advertising
• Experience filming short-form content and photography is ideal
• Experience filming drone / professional photography is ideal

Required Skills / Abilities

• CapCut or other video editing software
• Photography editing software
• ClickUp
• Videography and professional photography
• Google Workspace (Gmail, Calendar, Docs, Sheets, etc)
• Experience with Excel or Google Sheets is preferred
• Experience using a CRM platform is preferred
• Understanding of Mac OSX and iPhone iOS for business
• Effective leadership and coaching skills
• An empathy-driven mindset with the desire to surprise and delight each client
• Strong attention to detail
• Effective time management, project coordination, and the ability to meet multiple deadlines
• Strong communication and active listening skills with the ability to handle feedback
• Thrives in a fast-paced environment where they get to try new things
• Ability to work independently and as part of a team
• Comfortable with data entry & cold calling

Physical Requirements

• Based in Houston, Phoenix, or Nashville, with the ability to frequently travel nationwide to film content for clients.
  • Outside of travel for clients: Remote with occasional office visits.
• Assures that safety regulations are followed at all times.
• Adherence to compliance measures implemented by governing bodies, such as but not limited to OSHA & the CDC. Follows policies and procedures, including infection control, universal precautions, and exposure control plans when performing daily tasks.
• Reports hazardous conditions, accidents, and incidents to the immediate supervisor.
• Must be able to lift up to 25 lbs.
• Requires standing, walking, bending, kneeling, stooping, and crouching.

Expected Hours Of Work

• Typical business hours: 8:30 am - 5:30 pm Monday - Friday, availability for escalations may be needed outside of normal business hours.

Travel

• Up to 60% of the time.
• Minimal travel may be required for business functions, team training, and cultural events.

Compensation & Benefits

• Smart City truly believes that in order to attract and retain top talent, Total Compensation must be competitive.
• Salary for this role is $50,000
• Eligibility for bonus (es), dependent on role/department.
• Eligibility for medical, dental, and vision coverage as well as a 401(k) plan subject to plan terms.
• Eligibility for company-paid benefits such as company-paid and voluntary life insurance, short & long term disability, and parental leave subject to applicable waiting periods.
• Flexible PTO
• Company-Recognized Paid Holidays
• Company-issued computer and cell phone

We Take Equality Seriously

Smart City is proud to be an equal opportunity workplace and does not discriminate based on race, religious creed, color, national origin, ancestry, genetic information, physical or mental disability, medical condition, marital status, gender, age, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law, in connection with any aspect of employment at Smart City Locating.

Our Values

• Honor Bound: We do what we say we're going to do.
• Overachievers: We always go the extra mile.
• Never Settle: We're always striving for growth.
• Optimistic: We're a force of positivity.
• Real People: We treat everyone like friends.