Content Author

Latcha; Farmington Hills (MI); On-site; USD 55,000 - 75,000; Full time

Job summary

Latcha is seeking a detail-oriented Digital Designer to translate creative briefs into polished email templates and digital assets. You will ensure accuracy, brand consistency, and alignment with technical requirements while contributing to workflow improvements across design and production processes.

You will collaborate with cross-functional teams, adapt to new tools, and help maintain a cohesive brand experience across email and digital channels.

Qualifications

• Experience with Adobe Creative Suite, especially InDesign and digital tagging.
• Proficiency in Figma for digital product design and collaboration.
• XMPie experience is preferred for variable print production.
• Proficiency in Excel and Smartsheet for data tracking and job management.

Responsibilities

• Ensure layouts and designs published to the platform are accurate and align with brand standards.
• Develop and test email templates adhering to briefs and technical requirements.
• Maintain template naming conventions and organize assets for consistency.
• Execute creative briefs with attention to direction and outcomes.
• Proactively identify issues and pursue solutions to improve quality.
• Learn and apply organizational workflows to increase efficiency and accuracy.
• Apply strong analytical thinking to spot discrepancies and prevent errors.
• Adapt to new software and tools as business needs evolve.
• Balance workload with team priorities during peak periods.

Tools

Adobe Creative Suite

Figma

XMPie

Excel

Smartsheet

Job description

Key Responsibilities and Qualifications

• Accuracy and Quality Control: Ensure all layouts and designs published to the platform are accurate, complete, and consistent with established creative standards, brand guidelines, and project specifications.
• Digital Design and Email Development: Demonstrate a strong understanding of digital design principles and email template development, ensuring templates are aligned with creative briefs and technical requirements.
• Template Naming and Organization: Follow the Creative Briefs and/or input from the Activation team for consistency and accuracy.
• Creative Brief Execution: Accurately interpret and follow creative briefs, adhering to established direction, specifications, and intended outcomes while exercising sound judgment and attention to detail.
• Constructive Problem-Solving: Approach challenges, feedback, and quality reviews with a solutions-oriented mindset. Focus on resolving issues, strengthening processes, and achieving the best possible outcomes.
• Process Improvement: Develop a thorough understanding of organizational workflows, standards, and procedures. Proactively identify opportunities to improve efficiency, consistency, and accuracy across existing processes.
• Critical Thinking and Attention to Detail: Apply strong analytical and problem-solving skills to identify discrepancies, resolve issues, anticipate potential challenges, and help prevent recurring errors.
• Adaptability and Continuous Learning: Demonstrate a willingness to learn new software, adopt evolving technologies, and adapt to new tools, systems, and workflows as business needs change.
• Flexibility and Workload Management: Demonstrate flexibility and a strong commitment to team priorities during peak periods, including a willingness to work additional hours when necessary to meet deadlines and support business demands.

Possible Future Responsibilities

• Direct Mail Template Development: Expand creative production capabilities to include the creation, development, and maintenance of direct mail templates. Apply established brand standards, creative direction, typography, layout principles, and production specifications to ensure templates are accurate, consistent, and ready for use.
• Cross-Channel Design Consistency: Support the alignment of digital and print creative assets, ensuring a cohesive brand experience across email, digital platforms, and future direct mail initiatives.
• Print Production Readiness: Develop an understanding of direct mail production requirements, including print specifications, dimensions, bleeds, safe areas, image resolution, and file preparation, to support accurate and efficient production workflows.

Required Skills:

• Adobe Creative suite - Advanced features of InDesign with logic of Digital Tagging.

• Figma for digital product design and shared documents

• XMPie experience is preferred for variable print producing

• Excel and Smartsheet for data and job tracking