Content and Thought Leadership Manager

OnePoint BFG Wealth Partners; Parsippany-Troy Hills (NJ); On-site; USD 95,000 - 140,000; Full time

Job summary

OnePoint BFG Wealth Partners seeks a Content & Thought Leadership Manager to shape what the firm says and where it is heard. You will own long-form content, the editorial calendar, and capture advisor expertise across the firm.

You’ll also manage brand and founder social channels, including in-house content, scheduling, and engagement, with agency content aligned to voice. This net-new role requires building content production capacity, collaborating with internal stakeholders, and ensuring

Qualifications

• 5-8 years in content marketing, editorial, or thought leadership; financial services strongly preferred.
• Portfolio demonstrating original long-form work and the ability to make technical subject matter accessible.
• Demonstrated skill interviewing subject matter experts and producing publishable work from those conversations.
• Hands-on management of organic social channels, with particular depth in LinkedIn.
• Working familiarity with the SEC Marketing Rule as it applies to content and social media.
• Ability to hold an editorial calendar against competing inbound requests.
• Bachelor's degree in Journalism, Communications, English, Marketing, or a related discipline.

Responsibilities

• Thought Leadership: Produce website articles, white papers, and long-form content that establishes firm and advisor expertise.
• Advisor Expertise Capture: Own the process for sourcing, interviewing, and publishing subject matter expertise from advisors across local teams.
• Editorial Calendar: Own the content calendar, aligned to monthly themes and relevant seasonal moments.
• Segment Content Strategy: Develop differentiated content for each of the firm's three target markets.
• Public Relations: Own press release intake, drafting, approval, and publishing; manage external PR agency relationships; source advisors for inbound media opportunities; submit material to Compliance.
• Quarterly Theme Execution: Carry the firm's quarterly theme across all content channels.
• Brand Social Media: Own strategy, voice, calendar, in-house content, scheduling, and interactions on brand channels, and oversee agency-produced content for consistency.
• CEO Social Media: Own the in-house elements of the CEO’s LinkedIn channel, including review, scheduling, interactions, and follow-ups.
• Social Amplification: Amplify media placements across brand and founder channels.
• Compliance Submission: Submit all material this role creates, and act as proxy submitter for agency-produced social content.

Skills

Content marketing

Editorial

Thought leadership

LinkedIn

Interviewing subject matter experts

Education

Bachelor's degree in Journalism, Communications, English, Marketing, or related

Job description

Content & Thought Leadership Manager

OnePoint BFG Wealth Partners Parsippany, NJ or Minneapolis, MN

Status: Open

Formerly Bleakley Financial Group, OnePoint BFG Wealth Partners is a premier financial planning and wealth management firm dedicated to delivering tailored financial strategies to individuals, families, and businesses. Founded in 1985, OnePoint BFG's advisors manage over $18 billion in advisory assets and provide personalized, goals-based planning with an unwavering focus on client well-being and legacy. This role builds the firm's thought leadership engine and owns brand and founder social media.

Position Overview

The Content & Thought Leadership Manager is responsible for what OnePoint BFG has to say and where it gets heard. The role owns original long-form content, the editorial calendar, and the process for capturing and publishing advisor expertise from across the firm. It also owns brand-level and founder social media, including strategy, in-house content, scheduling, and engagement, and oversees agency-produced social content for consistency of voice. This is a net-new function; the firm currently has no dedicated content production capacity.

Key Responsibilities

• Thought Leadership: Produce website articles, white papers, and long-form content that establishes firm and advisor expertise.


• Advisor Expertise Capture: Own the process for sourcing, interviewing, and publishing subject matter expertise from advisors across local teams.


• Editorial Calendar: Own the content calendar, aligned to monthly themes and relevant seasonal moments. Partner with internal stakeholders to execute the calendar and tap into other areas of expertise as appropriate.


• Segment Content Strategy: Develop differentiated content for each of the firm's three target markets.


• Public Relations: Own press release intake, drafting, approval, and publishing; manage any external PR agency relationships; source advisors for inbound media opportunities; submit PR material to Compliance.


• Quarterly Theme Execution: Carry the firm's quarterly theme across all content channels.


• Brand Social Media: Own strategy, voice, calendar, in-house content, scheduling, and interactions on brand channels, and oversee agency-produced content for consistency.


• CEO Social Media: Own the in-house elements of the CEO’s LinkedIn channel, including review, scheduling, interactions, and follow-ups.


• Social Amplification: Amplify media placements across brand and founder channels.


• Compliance Submission: Submit all material this role creates, and act as proxy submitter for agency-produced social content.

Qualifications

• Five to eight years in content marketing, editorial, or thought leadership; financial services strongly preferred.


• Portfolio demonstrating original long-form work and the ability to make technical subject matter accessible.


• Demonstrated skill interviewing subject matter experts and producing publishable work from those conversations.


• Hands-on management of organic social channels, with particular depth in LinkedIn.


• Working familiarity with the SEC Marketing Rule as it applies to content and social media.


• Ability to hold an editorial calendar against competing inbound requests.


• Bachelor's degree in Journalism, Communications, English, Marketing, or a related discipline.

Why Join Us

Joining our team means becoming part of an organization recognized by Financial Planning as one of the premier RIAs to work for — a distinction reflecting our deep commitment to our people, our culture, and our collective vision.

• Impactful Growth: Play a visible role in a top-tier independent firm where your contributions directly support a rapidly scaling, relationship-first organization.


• Award-Winning Culture: Immerse yourself in a collaborative, supportive environment recognized by Financial Planning as one of the premier RIAs to work for.


• Competitive Rewards: We offer a top-tier compensation package and a structured professional framework designed to reward high performers.


• Professional Advancement: Benefit from direct mentorship, continuing education support, and long-term career progression tracks.

Right to Revise

This job description is not meant to be all-inclusive, and the Company reserves the right to revise this job description as necessary without advance notice.

The statements herein are intended to describe the general nature and level of work being performed by the employee. They are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer without notice. Employee will receive a copy via email.

This is an exempt, salaried position. Standard full-time scheduling is 40 hours per week. The position is based on-site at the location noted above, with potential remote flex-work arrangements subject to agreement with firm leadership.

Investment advisory and financial planning services offered through Bleakley Financial Group, LLC, an SEC registered investment adviser, doing business as OnePoint BFG Wealth Partners (herein referred to as “OnePoint BFG”).

300 Kimball Drive, Suite 310 | Parsippany, NJ 07054

Office. 973.575.4180· www.onepointbfg.com