Content and Social Media Specialist

FOX Factory, Inc.; Duluth (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

FOX Factory, Inc. is seeking a Content & Social Media Specialist to bring our Vehicles portfolio to life with compelling visual storytelling.

You will plan, shoot, edit, and publish high-quality photo and video assets for product launches, dealer marketing, social media, paid media, and PR. Collaborating with marketing, product, and leadership, you will translate strategic priorities into engaging content that grows audiences and supports demand across the customer journey.

Qualifications

• 3–5+ years producing professional photo and video content for automotive, outdoor, lifestyle or enthusiast brands.
• Experience creating social-first content for multiple platforms.
• Strong storytelling and visual composition skills across campaigns.
• Proficiency with Adobe Creative Cloud for editing and post-production.

Responsibilities

• Plan, shoot, and edit high-quality photo and video content for product launches, dealer marketing, and events.
• Create social content calendars and publish across Instagram, Facebook, LinkedIn, YouTube, and TikTok.
• Collaborate with marketing, product, sales, and leadership to translate concepts into visuals that strengthen brand perception.
• Manage digital asset library with proper metadata and archiving.

Skills

Photography

Videography

Social media platforms

Creative storytelling

Brand consistency

Project management

Communication

Education

High School Diploma

Associates or Bachelor's degree preferred

Tools

Adobe Creative Cloud

Job description

What We DoFOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq.Why you should join usNot only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!If this sounds like something you would love to do, and a place you want to be a part of, get in touch with us by submitting your application. We look forward to hearing from you!Position Summary:The Content & Social Media Specialist is responsible for bringing the Fox Factory Vehicles portfolio to life through compelling visual storytelling and engaging social media content. This role plans, captures, produces, publishes, and manages high-quality photo and video assets that support product launches, dealer marketing, social media, paid advertising, website experiences, PR, and experiential events. Working closely with marketing, product, sales, and leadership, this individual transforms strategic priorities into engaging visual content that strengthens brand perception, grows social audiences, and supports demand generation across the customer journey.Position ResponsibilitiesContent Strategy & Planning:Partner with marketing and product teams to translate campaign objectives into visual storytelling.Develop shot lists, creative concepts, production schedules and content plans.Scout locations and coordinate logistics for photo and video production.Support creative direction for launches, campaigns and dealer initiatives.Photo and Video Production:Capture professional photography and cinematography of vehicles, products, manufacturing, events and brand experiences.Operate professional camera, lighting, audio and stabilization equipment.Execute studio and on-location productions.Post Production:Edit photo and video content for web, social, paid media, email, events and dealer communications.Produce short-form and long-form content optimized for multiple digital channels.Apply color correction, sound design, motion graphics and brand standards.Asset Management:Maintain an organized digital asset library.Ensure proper metadata, tagging and archival of marketing assets.Coordinate delivery of creative assets across internal teams and agency partners.Cross Functional Collaboration:Partner with product, sales, digital marketing and events teams to prioritize creative needs.Support OEM partnerships and dealer marketing initiatives with timely creative assets.Ensure projects remain on schedule while balancing multiple deadlinesSocial Media Content & Community Management:Own day-to-day execution of the Fox Factory Vehicles social media channels, ensuring a consistent cadence of engaging, high-quality content.Plan, schedule, publish, and optimize photo and video content across Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging platforms as appropriate.Translate marketing campaigns, product launches, dealer initiatives, and events into compelling social-first content that supports brand awareness and engagement.Capture and publish real-time content from vehicle launches, media events, dealer activations, and industry events.Partner with Communications Specialist to write engaging social copy that aligns with each brand's voice and messaging strategy.Monitor channel performance and recommend adjustments based on engagement, reach, and audience insights.Partner with the Digital Marketing team to align organic social content with paid campaigns, website content, PR initiatives, and broader marketing objectives.Monitor community engagement by responding to comments, identifying opportunities for interaction, and escalating customer service inquiries when appropriate.Specific Knowledge, Skills or Abilities Required:Professional photography and videography experienceProficiency in Adobe Creative Cloud (Premiere Pro, Lightroom, Photoshop)Strong understanding of social media platforms and content best practicesExcellent visual storytelling and creative composition skillsStrong organizational and project management abilitiesExcellent written and verbal communication skillsAbility to manage multiple projects and meet tight deadlinesSelf-motivated with the ability to work independently and collaborativelyStrong attention to detail and commitment to brand qualityPassion for automotive, motorsports, or enthusiast brands preferredSuccess Measure / KPI sPrimary KPIs:High-quality creative delivered on scheduleContent utilization across campaignsInternal stakeholder satisfactionAsset organization and accessibilitySecondary KPIs:Social engagementVideo performanceWebsite engagementDealer adoption of marketing assetsContent supporting successful product launchesPosition QualificationsEducation:High School Diploma, associates or bachelor degrees a plusExperience:3–5+ years producing professional photo and video content for automotive, outdoor, lifestyle, sports or enthusiast brands.Preferred Qualifications:Automotive industryVehicle photographyCommercial advertisingEvent coverageAgency experienceCore Competencies:Visual Storytelling & Creative DirectionPhotography & Video ProductionSocial Media Content Strategy & ExecutionBrand Consistency & Creative ExcellenceProject Management & PrioritizationCross-Functional CollaborationContent Planning & OrganizationCreative Problem SolvingAdaptability in Fast-Paced EnvironmentsResults-Oriented ExecutionWork Environment and Physical Requirements:Office EnvironmentAbility to sit for long periods of timeAbility to travel occasionallyVision abilities required to validate and enter data on computerDisclaimer : This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions.Note:FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions –including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs – on merit and the principles of equal employment opportunity.Fox offers an excellent compensation package and wide-ranging opportunities for professional development. Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching. Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.