Content and Brand Marketer

Thnks; Franklin (VA); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Stipend: phone/internet

In-office M-Th; Fri remote

PTO 20 days

Life and disability insurance

Team-building events

Maternity leave

Job summary

Thnks is seeking a Content and Brand Marketer to own our written voice across all channels. You will craft the homepage, top landing pages, and high-traffic sales materials with a writer-first mindset.

You'll lead category storytelling, drive organic search performance, and turn customer feedback into compelling case studies, blending data with creative storytelling to scale our brand.

Qualifications

• 6+ years in B2B content and brand, writer first.
• Own a strong brand voice across channels.
• Deep knowledge of modern search, including newer answer engines.
• Ability to turn data into an original report and narratives.
• Production capabilities to ship reports, podcasts, and campaigns.
• AI-native mindset with tooling to accelerate writing while keeping voice.

Responsibilities

• Write the words that matter most, including key pages and sales briefs.
• Own the category narrative so the brand is found and credited.
• Do keyword research, page briefs, on-page fixes, and rankings.
• Publish a steady cadence: LinkedIn, podcasts, and AR pitches.
• Mine customer calls for quotes and stories to create case studies.
• Read data to improve rankings, conversions, and shares.

Skills

Content writing

Brand voice development

SEO

Keyword research

Analytics

AI-assisted writing

Storytelling

Tools

Ahrefs

SEMrush

Search Console

Claude AI

Midjourney

Job description

Content and Brand Marketer

Location: Franklin, TN (In-Person, Mon--Thu / WFH Fridays)

Type: Full-Time

Reports to: Chief Marketing Officer

Summary

Thnks is built on small gestures that make people feel seen. Our marketing has to feel the same way. Every line of copy, every post, every page is a chance to prove that gratitude isn't just good manners. It is good business.

Your Role

As the Content and Brand Marketer, you will write the words that matter most and take complete ownership of our written voice.

What you will actually do:

• Write the words that matter most, including the positioning document, the homepage, the highest traffic landing pages, and the sales one-pagers. You write them, you do not just approve them.
• Own the category narrative so "gratitude in business" works because we say it better than anyone. You make it something people search for and credit to us.
• Do the search work yourself, covering keyword research, page briefs, on page fixes, and the rankings that follow for both classic search and newer answer engines.
• Run a steady publishing cadence that you write and schedule, including LinkedIn posts, podcast bookings, and AR pitches.
• Mine the customers for material by sitting in on customer calls, pulling quotes and stories, and turning them into case studies and proof.
• Read the numbers to see what ranks, converts, and gets shared so you can write the next piece smarter.

What you own:

• The written voice across everything we publish.
• Organic search rankings and the qualified signups that come from content.
• The flagship report and the press it earns.
• Publishing cadence and the engagement it drives.

What success looks like:

• By month 6: The company has one clear voice, and the top pages convert better than they did.
• By month 12: People search for the category and find us, content is a real acquisition channel with numbers behind it, and the annual report is something the industry waits for.

What We're Looking For

• 6 or more years in B2B content and brand, writer first, with work you actually wrote rather than just managed.
• Heavy participation in a brand voice as a content engine, ideally at a company selling something people feel.
• Deep knowledge of modern search, including SEO plus newer answer engines, alongside tools like Ahrefs, SEMrush, and Search Console.
• The ability to turn real data into an original report, including basic survey design and synthesis.
• Production capabilities to get a report designed, a podcast booked, and a campaign out the door.
• An AI native mindset where you use AI to ship what a team of four used to ship, while keeping the voice unmistakably ours. You let AI draft and research while you decide what is good, leaning on Claude for drafting, editing, and research, and Midjourney or the brand equivalent for creative.

Bonus Points

• You have built an annual research report or franchise.
• You have ghostwritten for executives or founders.
• You have grown organic search off real buyer questions, not volume chasing.

Who This Is Not For

• If you want to manage writers and approve their drafts, this is not it.
• If you want a fully remote job, this is not it.
• If you would rather hand the writing to an agency than do it yourself, this is not it

Our Commitment to You

• Comprehensive Benefits: Medical, Vision, and Dental Insurance (80-100% employer-covered).
• Future Planning: 401(k) matching.
• Stipends: Monthly cell phone and internet stipend.
• Work Environment: In-office Monday through Thursday with Friday remote.
• Work-Life Balance: 20 PTO days, company-paid holidays, and maternity leave.
• Wellbeing: Company-paid life and long-term disability insurance.
• Team Spirit: Regular team-building and community engagement events.

About Thnks

Thnks is the leading platform for real-time business relationship building. We make it effortless for professionals to send small, thoughtful gestures - a coffee, a lunch, an Uber credit - in seconds, with no address needed and enterprise compliance built in. Our customers include Fortune 500 companies, high-growth startups, and everything in between across industries like insurance, healthcare, financial services, and commercial real estate.