Consumer Insights Manager

RYZE; United States; À distance; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Competitive compensation

Fully remote

Impactful projects

Access to assets & tools

Résumé du poste

RYZE is seeking a Consumer & Shopper Insights Manager to translate custom research into clear, actionable direction for innovation, packaging, and marketing investments. You will own the end-to-end research process in collaboration with Marketing, R&D, and Category teams, impacting major consumer-facing decisions at a fast-growing beverage brand.

This role is high-visibility, cross-functional and integral to shaping the brand's retail and digital strategies as RYZE scales in 2027 and beyond.

Qualifications

• Bachelor's degree with 5-7+ years in marketing, market research, statistics, or related field.
• Background in CPG required, with food and beverage industry experience strongly preferred.
• Demonstrated experience leading custom qualitative and quantitative research end-to-end, including vendor management.
• Excellent storytelling and presentation skills — able to turn complex data into a clear, actionable narrative for both technical and executive audiences.
• Strong project management skills with the ability to manage multiple studies and stakeholders simultaneously in a fast-paced, entrepreneurial environment.

Responsabilités

• Own the full lifecycle of custom qual/quant research from study design through vendor management to actionable recommendations.
• Select and manage the right methodology and vendor for each business question, balancing speed, cost, and rigor.
• Build and maintain a rolling consumer/shopper learning agenda with brand, innovation, and category teams.
• Partner with R&D and Marketing to inform the innovation pipeline, testing concepts, flavors, formats, and claims.
• Provide fact-based recommendations on packaging design and structure using shopper research and testing tools.
• Deliver consumer and shopper insights that shape go-to-market strategy, positioning, and messaging.
• Partner with Marketing to inform marketing mix and spend decisions, evaluating concepts and channels.
• Own or co-own brand health tracking with an external vendor and present findings to senior leadership.

Connaissances

Storytelling & presentation

Vendor management

Project management

Analytical thinking

CPG industry knowledge

Research design

Cross-functional collaboration

Data interpretation

Excel

PowerPoint

Formation

Bachelor's degree in marketing/related field

Outils

Nielsen

SPINS

Numerator

84.51°

Description du poste

Company

RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee delivering clean energy, mental clarity, and immune support. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth and a community of over 1 million active subscribers.

DTC remains the foundation, but RYZE has expanded into mass retail, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027. RYZE is uniquely positioned to redefine how people think about daily wellness. We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started!

What You'll Do

The Consumer & Shopper Insights Manager is RYZE's voice of the consumer and shopper, translating custom research into clear direction for innovation, packaging, go-to-market strategy, and marketing investment. This role owns the end-to-end research process partnering closely with Marketing, R&D, and Category teams. It's a high-visibility, cross-functional role for someone who wants their insights shaping nearly every major consumer-facing decision at a fast-growing beverage brand. This is the first of four planned hires for a growing Category Management team, which expects to add two Category Managers and a Category Analyst over the course of 2027 as RYZE scales its retail footprint.

Responsibilities Will Include

• Own the full lifecycle of custom qual/quant research (concept tests, U&A, packaging/claims testing, segmentation, conjoint/MaxDiff, shopper intercepts) from study design through vendor management to actionable recommendations.
• Select and manage the right methodology and vendor for each business question, balancing speed, cost, and rigor (e.g., online panel providers, qual moderators, shop-alongs, in-market tests).
• Build and maintain a rolling consumer/shopper learning agenda with brand, innovation, and category teams to prioritize research investment against the highest-impact decisions.
• Partner with R&D and Marketing to inform the innovation pipeline, testing concepts, flavors, formats, and claims at each stage-gate, and translating white space into actionable briefs.
• Provide fact-based recommendations on packaging design and structure using shopper research and testing tools where applicable.
• Deliver consumer and shopper insights that shape go-to-market strategy, positioning, and messaging for new and existing products.
• Partner with Marketing to inform marketing mix and spend decisions, evaluating campaign concepts, creative, and channel strategy through a consumer lens.
• Own or co-own brand health tracking with an external vendor and present findings and recommendations to senior leadership, adapting the story for technical and executive audiences.

Professional Qualifications

• Bachelor's degree with 5-7+ years in marketing, market research, statistics, or related field.
• Background in CPG required, with food and beverage industry experience strongly preferred.
• Demonstrated experience leading custom qualitative and quantitative research end-to-end, including vendor management.
• Excellent storytelling and presentation skills — able to turn complex data into a clear, actionable narrative for both technical and executive audiences.
• Strong project management skills with the ability to manage multiple studies and stakeholders simultaneously in a fast-paced, entrepreneurial environment.
• Hands-on proficiency with syndicated scan data tools (e.g., Nielsen, SPINS) and shopper data platforms (e.g., Numerator, 84.51°).
• Advanced proficiency in Excel and PowerPoint, with the ability to turn complex data into clear, compelling presentations and reports.
• Strong project management skills, with the ability to juggle multiple retailer requests, reporting cadences, and deadlines at once. implications

PERSONAL CHARACTERISTICS

• Low-ego, team-first: The best idea wins, no matter whose it is
• Self-starter: You see what needs doing and get after it, no waiting for direction
• Comfortable in ambiguity: Fast pace and shifting priorities energize you
• Builder at heart: You're energized by a fast-moving environment where you help create the processes and playbooks
• Mission-driven: You genuinely care about wellness and are excited to help build RYZE's next chapter

Benefits

• Competitive hourly or monthly contract compensation
• Fully remote, flexible work environment
• Opportunity to work on high-impact performance creative for a fast-growing brand
• Access to RYZE creative assets, tools, templates, and performance insights