Consumer & Category Insights Manager

Acosta; Grand Rapids (MI); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Acosta in Grand Rapids is seeking a data-driven Category Analyst to conduct multi-source data analysis to evaluate item performance, assortment planning, and store clustering through a modular process.

You will leverage Circana/IRI, POS, loyalty and syndicated data to identify trends, develop actionable recommendations, and present reviews to sales and analytics teams. The role offers a hybrid work arrangement with in-office days.

Qualifications

• Bachelor’s degree required.
• 3+ years of experience in category management, insights, analytics, or CPG sales.
• Experience with POS, loyalty, panel, and syndicated data (Circana/IRI, NielsenIQ).
• Advanced Excel skills and strong analytical capabilities.
• Excellent communication and presentation skills.

Responsibilities

• Partner with clients and business leaders to develop data-driven growth strategies.
• Analyze POS, loyalty, panel, and syndicated data to uncover customer and category insights.
• Deliver actionable recommendations that drive sales, market share, and category growth.
• Translate consumer, shopper, and category data into clear business opportunities.
• Develop and present customer, category, and business performance reviews.
• Collaborate with sales, category management, and analytics teams to support strategic planning.
• Leverage Circana (IRI), NielsenIQ, loyalty, and POS data to identify trends and opportunities.

Skills

Bachelor's degree

3+ years experience

Education

Bachelor's degree

Tools

Circana/IRI

NielsenIQ

Excel

Job description

Description

This position is #hybrid, in office 3 days a week. You will conduct high quality analysis and synthesis of multi-source data to evaluate item performance, assortment planning, and store clustering through the modular process , while leveraging effective communication & influencing to orchestrate action .

Responsibilities

• Partner with clients and business leaders to develop data-driven growth strategies .
• Analyze POS, loyalty, panel, and syndicated data to uncover customer and category insights.
• Deliver actionable recommendations that drive sales, market share, and category growth .
• Translate consumer, shopper, and category data into clear business opportunities .
• Develop and present customer, category, and business performance reviews.
• Collaborate with sales, category management, and analytics teams to support strategic planning .
• Leverage Circana (IRI), NielsenIQ, loyalty, and POS data to identify trends and opportunities.

Qualifications

• Bachelor’s degree required.
• 3+ years of experience in category management, insights, analytics , or CPG sales.
• Experience with POS, loyalty, panel, and syndicated data (Circana/IRI, NielsenIQ).
• Advanced Excel skills and strong analytical capabilities .
• Excellent communication and presentation skills.

#DiscoverYourPath

About Us

Acosta is a part of Acosta Group - a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world. But it’s not just about what we do – it’s about who we are. With a team of