Consumer Banking Deposit Product Manager

Northwest Bank; Columbus (OH); On-site; USD 110,000 - 140,000; Full time

Job summary

Northwest Bank in Columbus, OH is seeking a Consumer Banking Deposit Product Manager to lead end-to-end lifecycle of retail deposit products, drive acquisition, relationship growth and pricing strategy, and collaborate across marketing, technology and risk. The role emphasizes market insights, product enhancements, and strong cross-functional execution.

The position requires managing risk, regulatory awareness, and coordinating with support teams to ensure competitive, compliant offerings that

Qualifications

• Bachelor's degree or equivalent in business, finance, marketing or related field.
• 6–8 years in product management and development or similar roles.
• Ability to work cross-functionally and influence without direct authority.
• Knowledge of deposit products, pricing, compliance and risk basics.

Responsibilities

• Manage end-to-end lifecycle of Consumer/Small Business Deposit products.
• Monitor portfolio performance and coordinate with Treasury for funding.
• Conduct market research, analyze competitors and identify opportunities.
• Collaborate with marketing, technology and training to launch and promote products.

Skills

Product management

Cross-functional collaboration

Market research

Pricing strategies

Regulatory knowledge

Education

Bachelor's degree in Business / Finance / Marketing

Tools

Microsoft Office

BI tools

Job description

OH0713 NW Bancshares HQ

Job Description

Northwest Bank is a premier financial services provider focused on delivering best-in-class customer experiences while remaining committed to the local communities we serve. The Consumer Banking Deposit Product Manager will work cross functionally with partners across the organization guided by a core principle of putting the customer front and center. This position will support driving profitable growth of acquisition, relationship deepening and retention through the development, design and promotion of Northwest's retail digital banking and deposit product set. The Consumer Banking Deposit Product Manager position will devise, maintain, monitor and disseminate reporting and insights related to competitive activity, pricing, profitability, customer growth and product mix within their portfolio of focus. This position is also responsible the continued evaluation and recommendation of new product features/functionality and process enhancements. This role will have effective collaboration with key bank partners, including line of business leadership, marketing, technology and information systems, customer experience, enterprise project management, compliance, finance and training.

Additionally, the Consumer Banking Deposit Product Manager will execute projects to support enhancements, product launches and marketing campaigns.

Essential Functions

• *Product Development and Management:
• *Support the end-to-end lifecycle of Consumer/Small Business Deposit products, including ideation, conceptualization, design, development, pricing, fees, and ongoing enhancement
• *Ensure product offerings are competitive, compliant, and aligned with customer needs. Work closely with partners to integrate deposit product offering into our full product/services suite
• *Execute on and participate in new projects

Portfolio Management

• *Monitor and report on portfolio trends including P&L, Balances, Fee income, productions, attrition. Provide corrective action recommendations when performance is not in line with expectations
• *Produce annual and strategic plans for Deposit Portfolio
• *Work closely with Treasury to support overall bank funding
• *Manage group of Vendors leverage to deliver products/services

Market Research and Analysis

• *Stay abreast of market trends, competitor offerings, and evolving client requirements. Use market signals and insights to identify opportunities for new product introductions or enhancements to existing products
• *Perform the continuous benchmarking effort related to our Deposit Product offering
• *Partner with Marketing teams on customer research related to deposit portfolio

Cross Functional Collaboration

• *Partner with Support Services to ensure processes, procedures, policies, and systems are functioning as designed and partner on projects for implementation
• *Work closely with marketing to develop and implement marketing initiatives to drive awareness, adoption and engagement of products and solutions.
• *Work in partnership with training and sales development teams to develop effective change management and communications to ready customer-facing teams
• *Work closely with marketing and corporate communications partners to develop launch strategy and communications plan
• *Partner with technology and information systems to implement requisite system changes and test and validate changes

Risk Management

• *Have solid understanding of first line of defense, the importance of risk management and their roles and responsibilities therein
• *Knowledge of fundamental regulations governing U.S. retail deposit accounts, payments, and digital banking services, including but not limited to Regulation DD, Truth in Savings, Regulation E, Regulation CC, Bank Secrecy Act (BSA), Patriot Act and Office of Foreign Assets Control (OFAC). Apply this knowledge to ensure compliance, risk management, and proper regulatory reporting
• *Partner closely with Fraud team to understand opportunities to create better experiences for customers while managing Fraud risks appropriately
• *Responsible for adherence to compliance as it pertains to products, services, delivery and management of deposit products and overall portfolio
• *Maintain Northwest Bank's standard for internal controls, such as the internal and external audit points working efficiently and effectively to satisfy any issues raised by regulators as needed

Additional Essential Functions

• *Ensure compliance with Northwest's policies and procedures, and Federal/State regulations
• *Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency
• *Work as part of a team
• *Work with on-site equipment

Safety and Health for those without supervisory duties

• *Abide by the rules of the safety and loss prevention program
• *Perform work tasks in a safe manner
• *Report any and all injuries to supervisor
• *Know what to do in case of an emergency

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

Bachelor's DegreeBusiness, Finance, Marketing, or related field Or

Work Experience

6 - 8 yearsProduct management and development or similar experience

General Employee Knowledge, Skills, and Abilities

• *Ability to establish effective working relationships among team members and participate in solving problems and making decisions
• *Ability to present and express ideas and information clearly and concisely in a manner appropriate to the audience, whether oral or written
• *Ability to actively listen to what others are saying to achieve understanding, sharing information with others and facilitating the open exchange of ideas and information
• *Ability to establish courses of action for self to accomplish specific goals, develop and use tracking systems for monitoring own work progress, and effectively use resources such as time and information
• *Ability to make right decisions based on perceptive and analytical processes, practicing good judgment in gray areas

Additional Knowledge, Skills and Abilities

• *Excellent people skills, a positive attitude and leadership abilities are critical to the success of this position
• *Adaptability, customer focus, decisiveness, driving for results, initiative, sales focus, teamwork and cooperation, business acumen, developing others, managing others, project management

Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.