Consumer Bank Product/Segment Manager

KeyBank; Brooklyn (OH); Hybrid; USD 116,000 - 216,000; Full time

Job summary

KeyBank seeks a Consumer Bank Product Segment Manager to lead a team responsible for strategy, development, and performance of consumer banking products. You will leverage market research, analytics, and cross-functional collaboration to deliver client‑focused solutions, partnering with analytics, underwriting, technology, and marketing.

The role emphasizes profitability with controlled risk, aligning features with customer needs and business goals, while coaching staff and ensuring regulatory

Qualifications

• Bachelor's degree in business, finance, marketing, or related field.
• Minimum 7 years of experience in financial services or comparable industry.
• Minimum 7 years in product management, community development, marketing, or communications with compliance/risk emphasis.
• PMI PMI certification preferred (PMP) and project leadership experience.

Responsibilities

• Lead design, development, and management of consumer banking products.
• Oversee product acquisition strategies, credit decisioning, and portfolio metrics.
• Collaborate with stakeholders to enhance offerings and service delivery.
• Identify profitable client segments using market research and data insights.
• Mentor and develop team members to achieve performance goals.
• Ensure compliance with bank policies and risk framework.

Skills

Team leadership

Product strategy

Market research

Data analytics

Customer experience

Regulatory awareness

Cross-functional collaboration

Vendor management

Financial acumen

Communication

Education

Bachelor's degree (preferred)

Master's degree in business/finance/marketing (preferred)

Equivalent experience (required)

PMP – PMI (preferred)

Tools

PM software

Job description

Location

4910 Tiedeman Road, Brooklyn Ohio

Job Summary

The Consumer Bank Product Segment Manager leads a team responsible for the strategy, development, and performance of consumer banking products. This role is pivotal in driving profitability while maintaining a moderate risk profile. The Manager leverages market research, data analytics, and cross‑functional collaboration to deliver innovative, client‑focused solutions. This position partners closely with analytics, underwriting, technology, and marketing teams to ensure products and services align with client needs and business objectives.

Essential Functions

• Lead a team in the design, development, and management of consumer banking products and services.
• Oversee product acquisition strategies, credit decisioning processes, and portfolio performance metrics.
• Collaborate with internal stakeholders to enhance product offerings and service delivery.
• Utilize industry research, competitive intelligence, and data insights to identify and target profitable client segments.
• Identify and resolve product and system inefficiencies that impact client acquisition and relationship deepening.
• Manage vendor relationships to support product delivery and innovation.
• Coach, mentor, and develop team members to achieve performance goals and foster professional growth.
• Perform other duties as assigned; duties, responsibilities and/or activities may change, or new ones may be assigned at any time with or without notice.
• Comply with all KeyBank policies and procedures, including acting professionally, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key's clients.

Education

• Bachelor's Degree (preferred)
• Master's Degree in Business, Finance, Marketing, or a related field (preferred)
• OR equivalent experience (required)

Work Experience

• Minimum of 7 years of experience in financial services or a comparable industry (required)
• Minimum of 7 years of experience in product management, community development, marketing, or communications, with a strong emphasis on compliance and risk management (preferred)

Licenses and Certifications

• Project Management Professional (PMP) – PMI (preferred)

Skills

• Applying long‑term, big‑picture thinking to anticipate market shifts, identify opportunities, and align product initiatives with business strategy.
• Defining the long‑term vision and roadmap for products, aligning them with organizational goals, market trends, and customer demands.
• Overseeing the entire product lifecycle—from ideation and development to launch and ongoing optimization—to ensure products meet customer needs and business objectives.
• Prioritizing the needs, behaviors, and feedback of customers to guide product decisions and deliver exceptional user experiences.
• Demonstrating a strong understanding of banking operations, financial principles, and market dynamics to make informed product decisions.
• Identifying, assessing, and mitigating regulatory, operational, and financial risks throughout the product lifecycle, in alignment with the bank's risk framework.
• Analyzing complex challenges and developing effective, data‑driven solutions that enhance product performance and customer satisfaction.
• Applying logical reasoning and analytical skills to evaluate product performance, assess trade‑offs, and support sound decision‑making.
• Managing a suite of products by prioritizing investments, balancing risk and return, and aligning with strategic goals.
• Driving continuous improvement and introducing new ideas to enhance product offerings, customer value, and competitive advantage.
• Ensuring that product features, services, and enhancements are closely aligned with evolving customer expectations and behaviors.
• Streamlining processes, reducing waste, and improving workflows to enhance product delivery, scalability, and profitability.
• Collaborating with marketing teams to position products effectively, develop go‑to‑market strategies, and support customer acquisition and engagement.
• Applying financial modeling, pricing strategies, and profitability analysis to support sound product decisions.
• Communicating product vision, strategy, and value propositions clearly and persuasively to stakeholders and cross‑functional teams.

Core Competencies

• All KeyBank employees are expected to demonstrate Key's Values and abide by Key's Code of Conduct.

Physical Demands

• General office work: prolonged sitting, face‑to‑face and telephone communication with teammates and clients, frequent laptop use, occasional lifting or pushing of up to 10 lbs.

Travel

• Occasional travel, including overnight stays.

Work Location Category

• Hybrid (3+ days per week)

Compensation and Benefits

This position is eligible to earn a base salary in the range of $116,000.00 – $216,000.00 annually, plus incentive compensation that may include production, commission, and/or discretionary incentives. Eligible employees receive a full benefits package, including health, dental, vision, and retirement options.

Equal Opportunity

KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status, or any other characteristic protected by law.

Accommodation

Qualified individuals with disabilities or disabled veterans who are unable or limited in applying through the website may request reasonable accommodations by emailing [e-mail].