Consumer and Market Research Analyst

Wakefern Food Corp.; Edison (NJ); Hybride; USD 85 000 - 110 000; Plein temps

Résumé du poste

Wakefern Food Corp. in Edison, NJ, is seeking a Consumer & Market Research Analyst who translates customer and market data into actionable insights.

You will design qualitative and quantitative studies, analyze datasets, and partner with Wakefern members and internal stakeholders to turn business questions into learning objectives. You will create reports and dashboards, present findings to cross-functional teams, and apply AI-enabled tools to improve research planning, ensuring integrity and

Qualifications

• Four-year bachelor’s degree or equivalent experience.
• 5+ years in market research, consumer insights, analytics, or customer experience.
• Experience designing qualitative and quantitative research and writing surveys.
• Strong communication and storytelling with data.
• AI literacy and familiarity with AI tools.
• Experience with survey software such as Qualtrics.
• SQL proficiency and data manipulation.
• BI/visualization tools experience (Tableau/Power BI).

Responsabilités

• Advocate for the customer in business discussions with empathy.
• Translate business needs into research objectives.
• Design and execute qualitative and quantitative studies.
• Create reports, dashboards, and decision tools.
• Present findings to stakeholders and cross-functional teams.
• Collaborate with divisions to align insights with decisions.
• Apply AI tools to research planning and analysis.
• Identify opportunities to automate workflows responsibly.
• Improve data systems and reporting for repeatable insights.

Connaissances

Market research experience

Research design

Customer insight curiosity

Active listening

Empathy

Influence without authority

Adaptability

Project management

Time management

Data synthesis

Communication skills

SQL data querying

Python/R analytics

Tableau/Power BI

Retail data experience

Formation

Bachelor’s degree in a relevant field

Outils

Qualtrics

SQL

Python

R

Tableau

Power BI

Description du poste

Wakefern Food Corp. is the largest retailer-owned cooperative in the United States and supports its co-operative members' retail operations, trading under the ShopRite®, Price Rite®, The Fresh Grocer®, Dearborn Markets®, and Gourmet Garage® banners.

Employing an innovative approach to wholesale business services, Wakefern focuses on helping the independent retailer compete in a big business world. Providing the tools entrepreneurs need to stay a step ahead of the competition, Wakefern’s co-operative members benefit from the company’s extensive portfolio of services, including innovative technology, private label development, and best-in-class procurement practices.

About You

Summary

The Consumer & Market Research Analyst brings the voice of the customer into decisions by combining research design with hands‑on analysis of customer, sales, and market data. The CMR Analyst partners with Wakefern members and internal stakeholders to turn business questions into clear learning objectives, designs and executes qualitative and quantitative research, and queries, joins, and analyzes the datasets needed to answer those questions.

The CMR Analyst builds a strong understanding of customer needs, behaviors, experiences and emerging trends, combining analytical rigor with curiosity and empathy for the customer. The Analyst communicates what the evidence shows, what it may mean for the business, and where limitations or additional research should be considered.

To be successful in this role, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. If requested, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Core Functions

The core functions of this position include, but are not limited to, the following:

• Serve as a consistent advocate for the customer, always bringing customer needs, experiences, and perspectives into business discussions, while maintaining genuine empathy for our customers and our members.
• Partner with stakeholders to understand business needs and translate them into clear research objectives and learning questions.
• Design and execute qualitative and quantitative consumer and market research, including survey design, so the resulting data can answer the learning question.
• Support the Consumer & Market Research team on foundational, ad hoc, and ongoing research projects aligned with key stakeholders and prioritized initiatives.
• Reconcile what customers say with what they do, and state where survey, qualitative, and behavioral evidence agree or conflict.
• Turn research findings into clear stories, implications, and recommendations that help stakeholders understand what the research means for the business.
• Create reports, presentations, visualizations, and repeatable analyses, decisioning tools, AI engines or dashboards that make insights easy to understand and use again.
• Present findings and facilitate discussions with members, leaders, and cross‑functional teams, adapting communication for different audiences.
• Collaborate with team members across divisions to define objectives, integrate perspectives, and connect insights to business decisions.
• Use company‑approved generative AI and related tools to improve research planning, coding, analysis, synthesis, reporting, and productivity. Apply effective prompting and human oversight; validate AI‑assisted outputs against source information; recognize potential bias, inaccuracies, and hallucinations; and protect confidential, proprietary, and participant information.
• Identify responsible opportunities to apply AI‑enabled approaches or automation to research workflows and decision support, while following company policies, research standards, and data‑protection requirements.
• Improve the systems, processes, datasets, and reporting that make customer research more useful and repeatable.

Knowledge and Skill Requirements

• Four‑year bachelor’s degree in a relevant field, or equivalent experience.
• 5+ years in market research, consumer insights, analytics, or customer experience, including time spent analyzing customer, shopper, or retail data directly.
• Experience designing qualitative and quantitative research and writing surveys, with a clear link from the instrument to the decision.
• Passion for learning about the customer, including open‑ended questions that do not have a clean answer in a single file.
• Demonstrate active listening, empathy, exercising influence without authority, comfort with change, and AI literacy.
• Strong project and time management, with the ability to manage multiple projects at once.
• Able to synthesize survey, qualitative, and behavioral sources and state what the evidence does and does not support.
• Adaptable, continuously learning, and willing to build proficiency with new methods and tools.
• Excellent verbal and written communication, and the ability to use data to tell a story a member or merchant can act on.
• Prior experience with survey software such as Qualtrics.

Preferred, but not required:

• Grocery, retail, loyalty, or CPG data experience is strongly preferred.
• Proficiency in SQL, or an equivalent enterprise query tool, and the ability to independently extract, join, and manipulate large, structured datasets. Coursework alone does not meet this requirement.
• Experience with Python or R for analysis.
• Working proficiency in a BI or visualization tool such as Tableau or Power BI.
• Able to query, clean, join, and analyze structured datasets, including loyalty, transaction, panel, survey, and competitive sources, to answer defined business questions. Work is done directly, not only by requesting an extract from another team.

Working Conditions & Physical Demands

• Ability to monitor computer screens for long periods of time
• Ability to participate in retail store visits
• Ability to travel as required
• Ability to work a hybrid schedule, with a current requirement of 4 days in person, as established by the division
• Ability to flex hybrid schedule to attend important meetings and vendor or store visits based on business needs
• Communicate Effectively: Communicates thoughts and ideas in a well organized manner, encouraging two‑way communication.
• Build Relationships: Creates cross‑functional partnerships through the development and maintenance of constructive and cooperative relationships.
• Stay Competitive: Demonstrates a mindset of continuous improvement while exhibiting passion and enthusiasm for their work.
• Embrace Change: Looks for new ways of working by supporting advancements in processes and technology.
• Develop You: Identifies and capitalizes on opportunities for personal and professional career growth.
• Drive for Results: Supports divisional and strategic objectives through achievement of work goals.

Compensation and Benefits

The salary range for this position is $85,000 to $110,000 annually. Placement in the range depends on several factors, including experience, skills, education, geography, and budget considerations.

Wakefern is proud to offer a comprehensive benefits package designed to support the health, well‑being, and professional development of our Associates. Benefits include medical, dental, and vision coverage, life and disability insurance, a 401(k)-retirement plan with company match and annual company contribution, paid time off, holidays, and parental leave. Associates also enjoy access to wellness and family support programs, fitness reimbursement, educational and training opportunities through our corporate university, and a collaborative, team‑oriented work environment. Many of these benefits are fully or partially funded by the company, with some subject to eligibility requirements.

About The Work

This job description is intended to set forth the general nature and essential duties and responsibilities of the work performed by associates for this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of associates to do this job. Associates may be assigned additional responsibilities as necessary. The Company reserves the right to revise this job description at any time and to require associates to perform other tasks as circumstances or conditions of its business, competitive considerations or the work environment changes. This document describes the position currently available and is not an employment contract.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. If requested, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The position covered by this Job Description is expressly declared to be “at will,” meaning Wakefern has the right to terminate the incumbent’s employment at any time, with or without cause. Any written or oral promises or representations to the contrary are expressly disavowed and should not be relied upon by any associate. Any change to this “at will” employment status must be in writing and signed by the Vice President of Human Resource.