Consulting Marketing Lead - Technology, Insights, Analytics, AI

ZS; Chicago (IL); Hybrid; USD 110,000 - 170,000; Full time

Job summary

ZS is seeking a Growth Marketing Lead to guide technology, analytics and AI-focused marketing strategy. You will partner with business leaders and marketing teams to translate priorities into clear positioning, narratives and sales enablement, while guiding portfolio direction and go-to-market plans.

The role emphasizes independent thinking, stakeholder influence and data-driven decision making, with a hybrid work model and travel opportunities to engage clients and teams.

Qualifications

• 5–8 years of experience in marketing strategy, portfolio strategy, commercial strategy, consulting or related advisory roles.
• Strong experience developing recommendations, business cases, value propositions, positioning, messaging or executive-ready materials.
• Strong analytical skills and comfort integrating multiple data sources into a cohesive story.
• Ability to translate complex technology, insights, analytics and AI topics into clear decisions, actions and strategic narratives.

Responsibilities

• Develop a deep understanding of ZS’s technology, insights, analytics and AI capabilities, including market opportunities and customer needs.
• Lead market opportunity assessments and growth analyses to identify new business opportunities.
• Translate business priorities and client needs into portfolio strategy recommendations and market narratives.
• Contribute to annual marketing plans, quarterly reviews, launch planning and portfolio evolution for supported areas.
• Identify new opportunity areas or marketing claims that deliver competitive advantage.
• Develop business and stakeholder messaging aligned to brand and priorities.
• Create positioning frameworks, value propositions and executive-ready narratives.
• Collaborate on strategic narratives and thought leadership planning to identify differentiated viewpoints.
• Lead creative processes to identify novel solutions.
• Partner with leaders to develop market-backed artifacts and sales enablement materials.
• Support documentation of strategies and outcomes to inform future planning.

Skills

Marketing strategy

Portfolio strategy

Commercial strategy

Analytical skills

English fluency

Stakeholder management

Cross-functional collaboration

Job description

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side‑by‑side with a powerful collective of thinkers and experts shaping life‑changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client‑first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life‑changing impact to ZS.

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side‑by‑side with a powerful collective of thinkers and experts shaping life‑changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client‑first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life‑changing impact to ZS.

Growth Marketing Lead - Technology, Insights, Analytics, AI

ZS is seeking a Consulting Marketing Lead - Technology, Insights, Analytics and AI to lead significant components of consulting marketing and portfolio strategy work across ZS’s technology, insights, analytics and AI capabilities. This role will partner closely with business leaders, consulting teams, Demand Generation and other marketing functions to translate business priorities, market insights, competitive intelligence, client needs and ZS expertise into clear positioning, messaging, portfolio direction, strategic recommendations and sales enablement materials.

You will develop the strategic foundations that guide marketing investments and go‑to‑market plans, ensuring that audience engagement, content, thought leadership and sales enablement are aligned to business objectives and delivered with impact across the marketing ecosystem. This role does not directly own campaign activation or execution; instead, it partners with Demand Generation and other marketing functions to ensure activation is grounded in clear strategy, positioning and audience insight.

This role requires independent thinking, stakeholder influence and the ability to connect customer insight, competitive intelligence, positioning, messaging and sales enablement needs to business impact. Success requires strong analytical judgment, strategic thinking, executive communication and the ability to translate complex market and business information into clear direction and action.

What You’ll Do

• Develop a deep understanding of ZS’s technology, insights, analytics and AI capabilities, including market opportunities, priority offerings, competitive dynamics, customer needs and stakeholder priorities.
• Lead market opportunity assessments and growth analyses to identify new business opportunities.
• Translate business priorities, market insights and client needs into portfolio strategy recommendations, growth strategies, positioning and market narratives.
• Contribute to annual marketing plans, quarterly business reviews, launch planning and portfolio evolution for supported solution areas, practices and ventures.
• Identify new opportunity areas or marketing claims that deliver competitive advantage.

Positioning, messaging and market-backed narratives

• Develop business and stakeholder strategies and messaging that are well-aligned to company brand, priorities and key messages.
• Develop positioning, messaging frameworks, value propositions and executive-ready narratives that support clear market differentiation.
• Partner with business leaders and SMEs to translate market trends, competitive intelligence, client needs, ZS expertise and business priorities into market-backed points of view and strategic artifacts.
• Collaborate on strategic narrative and thought leadership planning to identify differentiated points of view.
• Lead creative processes and brainstorming to identify novel solutions.

Thought leadership, strategic artifacts and sales enablement

• Partner with business leaders, consulting teams and Marcomms colleagues to develop market-backed strategic artifacts, thought leadership inputs and intellectual capital.
• Translate strategic narratives, market insights and positioning into sales enablement materials, proof-point packages and outreach tools that client-facing teams can use in business development conversations.
• Support development of frameworks, trend summaries, practice approach collateral, executive-ready materials and other strategic artifacts that can be amplified through campaigns and client engagement.
• Help business leaders connect portfolio decisions, market priorities and messaging to enterprise objectives and client needs.
• Partner with Demand Generation and other marketing functions to ensure go‑to‑market plans are grounded in clear strategy, positioning and audience insight.

Insights, analytics and performance learning

• Integrate multiple data sources, including customer insight, competitive intelligence, portfolio analysis and marketing performance data, to solve ambiguous strategic problems.
• Analyze marketing campaign data to deliver insights and recommendations.
• Use insights to inform messaging, portfolio direction, strategic recommendations and future planning.
• Support structured documentation of strategies, strategic artifacts, assets and outcomes so learnings can inform future planning and decision making.

Stakeholder leadership and cross‑functional alignment

• Independently drive stakeholder discussions and alignment with business leaders, consulting teams and cross-functional marketing partners.
• Serve as a strategic thought partner to supported business areas, helping leaders assess where to play, how to win and how to align marketing and portfolio decisions to enterprise priorities.
• Own complex, multi-phase projects, managing deliverables to timelines and budgets.
• Effectively prioritize and actively manage cross-functional team delivery and alignment.
• Develop clear, executive-ready recommendations, presentations and decision materials.
• Mentor and invest in others for team success.

What You’ll Bring

• 5–8 years of experience in marketing strategy, portfolio strategy, commercial strategy, consulting or related advisory roles.
• Strong experience developing recommendations, business cases, value propositions, positioning, messaging or executive-ready materials.
• Strong analytical skills and comfort integrating multiple data sources into a cohesive story.
• Ability to translate complex technology, insights, analytics and AI topics into clear decisions, actions and strategic narratives.
• Effective stakeholder management and ability to influence cross-functional partners.
• Ability to lead moderately complex workstreams independently and manage ambiguity.
• Strong communication skills with the ability to translate complex insights into clear, persuasive recommendations.
• Experience connecting customer insight, competitive intelligence, market analysis, portfolio priorities and business objectives to strategic direction.
• Ability to develop market-backed narratives, value propositions, sales enablement materials and thought leadership inputs.
• Fluency in English.
• Client-first mentality, collaborative spirit and problem-solving approach.

How you’ll grow

• Cross-functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

Perks & Benefits

At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.

Hybrid working model

We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on‑site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face‑to‑face connections.

Travel

Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.

Considering applying

At ZS, we honor the visible and invisible elements of our identities, personal experiences, and belief systems—the ones that comprise us as individuals, shape who we are, and make us unique. We believe your personal interests, identities, and desire to learn are integral to your success here. We are committed to building a team that reflects a broad variety of backgrounds, perspectives, and experiences. Learn more about our inclusion and belonging efforts and the networks ZS supports to assist our ZSers in cultivating community spaces and obtaining the resources they need to thrive.

If you’re eager to grow, contribute, and bring your unique self to our work, we encourage you to apply.

ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.

Work Authorization

This position is not eligible for visa sponsorship. Candidates must have authorization to work in the United States that does not now or in the future require employer sponsorship.

Find Out More At: www.zs.com